Mathilde Neff Email & Phone Number

France

Ville De Paris, Île-de-France, France

• Responsible for Content Management services delivery in EUR (FR + 11 IOM BU markets) and reporting associated including operational delivery of content work for specific markets.
• Content Lead for FR + IOM BU markets + DE, including acting as the Content Management SME for all European markets (FR + IOM BU).
• Content management onboarding and training sessions for European (FR + IOM BU) markets when they migrate to GCF (McDonald's product).
• Product engagement on GCF suite for France: drive adoption, conduct discovery sessions and lead local Project Management

Paris

• Content Management:
• Coordinates resources and dependencies needed to delivercustomer campaigns and deliverables
• Track and manage incoming assets from ad agencies andclients to ensure we can hit deadlines and rise alerts when theydon’t meet our requirements.
• Maintain, organize and provide structure to what lives in ourinternal CMS (Switchboard)
• QA and test content prior to campaign or project validation inlab, track and recap UAT feedback to the team to ensureupdates are made prior to go-live
• Create and maintain both internal and external documentationfor global and national clientsProject management – content related:

Région De Paris, France

• Involvement in product development (Burgers leadership division)
• Design, development and launch of multichannel communication campaigns
• Responsible for internal and external coordination and deadline compliance
• Participation in the development of the short- and medium-term marketing strategy
• Challenge stakeholders and ensure relevance of every activation component from the product to communications

Belgium

• Products launch, follow-up of innovations, packaging redesign
• Analysis of the brand’s performances and recommendation
• Contributed to the management of different brand on social network
• Contributed to brand’s visibility on the different communication supports
• Keep abreast of competitive developments and regular field follow-up

Paris

• Implementation of the digital strategy (SEO)
• New products launches
• Setting up of the promotional program
• Renewal of the brand product's packaging
• Analysis of the company performances compared to its main competitors (Nielsen)

Marseille

• Company canvassing
• Establishment and maintaining of partnerships (Air France, Birchbox, Rotary)
• Organization of United Nation General Assembly simulations (300 members)

Marseille

• Market research, Analysis and Benchmarking
• European suppliers prospection
• Design of a collection

Master 2 (M2), Programme Grande Ecole

- Master 2 en alternance spécialisation Marketing du Programme Grande Ecole - Master 1 du Programme Grande Ecole orienté Relations.

Economie Et Commerciale, Option Technologique (Ect)