Email Marketing Specialist
Mérignac
Design and implementation of email marketing campaigns for various clientsEdition content and HTML code as needed for optimization of deliverabilityManagement marketing pressure, used KPI’s and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates for clientsConducted inbox testing across major domains to ensure quality display and deliverability prior to deploymentCreated… Show more Design and implementation of email marketing campaigns for various clientsEdition content and HTML code as needed for optimization of deliverabilityManagement marketing pressure, used KPI’s and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates for clientsConducted inbox testing across major domains to ensure quality display and deliverability prior to deploymentCreated multiple landing pages to be indexed for SEO opportunities and sign up for newslettersManagement of Dolist recommendations website, reserved to clients, gathering industry best practices and informing on legal compliance requirements processesProvided training and online assistance on marketing software and Webmarketing, improvement of customer practices... Show less