Mathilde Rolland work email
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Mathilde Rolland personal email
Mathilde Rolland is a Business Ops at Edflex. They is proficient in Espagnol and Anglais. Colleagues describe them as "J’ai eu le plaisir de manager Mathilde pendant 2 ans sur son poste d’ABM Manager. Mathilde est un vrai profil Marketing 360°avec une forte spécialisation en ABM et Sales enablement que je recommande vivement. Le rôle de Mathilde a évolué d’un profil marketing généraliste vers de l’Event marketing puis de l’Account-Based Marketing durant cette période. Cette évolution s’est faite en parallèle des besoins de Critizr et en parfait alignement avec la stratégie commerciale. Mathilde a ainsi créé avec brio le programme d’ABM ‘from scratch’. Au-delà de son exécution, elle a su embarquer toute l’équipe commerciale dans cette conviction devenue une réalité génératrice de business. L’approche de Mathilde repose en effet sur la conviction forte que sans engagement des commerciaux dans la démarche, l’ABM n’est rien. Très orientée résultats et suivi du pipeline, Mathilde a su assurer avec brio un suivi très rapproché des performances commerciales générées par ses différentes activités marketing. Proactive, collaborative, engagée, fiable et extrêmement tournée vers les autres, son empathie et ses compétences relationnelles naturelles lui ont permis de nouer des relations solides avec ses collègues, contribuant ainsi grandement à la réussite de ses projets." and "Travailler avec Mathilde est un réel plaisir. Mathilde est dynamique, pleine de vie et spontanée. Elle a un vrai sens du détail pour faire en sorte que tout se passe bien pour les équipes. Mathilde aime apprendre et elle apprend vite."
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Business OpsEdflexParis, Fr -
Growth Marketing ManagerFifty Jan 2023 - Present> Marketing: Lead generation and impact on opportunities B2B SMB and Big Accounts 25% of opportunities created with a marketing source. Unite marketing and sales teams around business objectives. - Direct collaboration with CEOs to translate business objectives into growth strategies. - Developed the annual lead generation strategy to positively impact the Sales pipeline. Objective: to create and influence opportunities through the activation of multichannel marketing campaigns (events, inbound, outbound). - Ongoing coordination with Sales and BDR teams: implementation of sales enablement processes and marketing resources (case studies, ebooks, nurturing). - Monitored KPIs and managed marketing and communication budgets.> Business Operations: CRM management, structuring Sales and CSM processes - Implemented the HubSpot CRM and onboarded Sales and CSM teams onto the platform. - Measured and improved Sales and Marketing efficiency through management tools. Adjusted the sales strategy in collaboration with the Head of Sales and CFO. - Defined processes to ensure an optimal customer journey and automate actions. -
Abm ManagerGoodays (Ex-Critizr) Jan 2021 - Jan 2023Ville De Paris, Île-De-France, FranceDeveloped and executed marketing strategies targeting high-potential accounts or key industries to hasten the closing of deals.- Focused on the top 5 industries and 10 high-potential accounts to create personalized marketing campaigns aimed at converting these accounts into clients.- Prioritized and ranked accounts and industries in collaboration with the sales teams.- Project manager role: developed strategy and processes to engage other teams (Sales, SDR, CSM) in executing key actions (events, marketing campaigns, content).- Customer marketing: drove the strategy through content creation to highlight existing partnerships and engage the community.- Organized the first “SuperLocal” event dedicated to the Goodays community, gathering 200 clients and prospects for a day focused on the future of customer experience.- Analyzed and tracked the performance marketing actions. -
Marketing Program ManagerCritizr Jul 2020 - Jan 2021 -
Marketing Operationnel / Event Manager InternationalCritizr May 2018 - Jul 2020Région De Paris, FranceDevelopment and execution of field marketing plans that generate revenue opportunities in France, the United Kingdom, and the DACH region.- Collaboration with sales teams across different countries to generate qualified B2B leads through events and content.- Budget creation and roadmap planning, acting as a project manager to ensure collaboration between internal teams and synergy with external providers.- Development of sales materials and communication strategies involving web marketing (ads, social posts), marketing automation (emailing), and the implementation of scenarios tailored to specific contact database segments (CRM management).- Performance analysis and monitoring of all actions. -
Marketing Event ManagerCritizr Jun 2017 - May 2018LilleDeveloped and executed field and web marketing strategies to generate qualified B2B leads.- Developed the budget and roadmap, acting as a project manager to ensure collaboration between internal teams and synergy with external providers.- Designed communication strategies to promote events and content, and ensure lead nurturing.- Implemented and executed lead generation strategies (processing, tracking, and CRM organization).- Sales enablement: created sales materials and communication strategies involving web marketing (ads, social posts), marketing automation (emailing), and the development of tailored scenarios for contact base segments.- Analyzed and tracked the performance of all actions. -
Marketing Manager BtobCritizr Apr 2016 - Jun 2017Région De Lille, FranceDevelopment of lead acquisition strategies using CRM channels (emailing). Design and implementation of lead nurturing campaigns (trigger emails) with an inbound marketing approach.Organization of professional events such as trade shows, breakfast meetings, and webinars, with full management of communication campaigns: writing and optimizing web content, online communication operations, and attendee management. -
Seller Relations Specialist - Customer SuccessAmazon Uk Sep 2014 - Jun 2015Cork, IrelandFBA SELLER SUPPORT SPECIALIST - AMAZON CORKSupporting European sellers in using the Amazon.co.uk and Amazon.fr platforms, as well as the 'Fulfillment by Amazon (FBA)' logistics service. Worked within the best team in Europe. -
Marketing Manager - Seo ExpertAxecibles Apr 2014 - Jul 2014Région De Lille, FranceMarketing Assistant- Complete management and execution of SEO projects: Optimization > URL rewriting, meta tag creation, geolocation optimization, and efficient keyword research.- Management and supervision of a team of two interns.- Management of internal and external communication projects.- Coordination and support of the sales team. -
Internal Communication ManagerLa Poste Isère-Savoie Apr 2013 - Jun 2013Région De Grenoble, FranceCommunication Officer- Organized seminars focused on internal challenges to improve employee interaction at La Poste and enhance understanding of the company’s strategies.- Contributed to the creation of internal initiatives through the production of materials such as posters.Website maintenance.- Gained foundational knowledge of HR issues, managed external providers and seminar feedback, and developed creative skills.
Mathilde Rolland Education Details
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Iae LilleMarketing Direct, Communication, Spss, E-Commerce, Marketing Digital -
Dut Information Et Communication Grenoble. Iut2Communication, Création Graphique, Gestion De Campagne, Marketing
Frequently Asked Questions about Mathilde Rolland
What company does Mathilde Rolland work for?
Mathilde Rolland works for Edflex
What is Mathilde Rolland's role at the current company?
Mathilde Rolland's current role is Business Ops.
What is Mathilde Rolland's email address?
Mathilde Rolland's email address is ma****@****lex.com
What schools did Mathilde Rolland attend?
Mathilde Rolland attended Iae Lille, Dut Information Et Communication Grenoble. Iut2.
Who are Mathilde Rolland's colleagues?
Mathilde Rolland's colleagues are Sofiane Rihane, Gabrielle Lair, Eloïse Hacquart, Clémence Paquier, Peggy Heinen, David Cornec, Bastien Omnès.
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Mathilde Rolland
Meeting Planner Chez American Express Global Business TravelGreater Paris Metropolitan Region -
Mathilde Rolland
Directrice Du Développement D'Environot Et Quai Des NotairesGreater Paris Metropolitan Region
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