Mathilde Roux Email & Phone Number

United Kingdom

Frankfurt Am Main, Hesse, Germany

As Global Category Manager, I'm responsible for defining the Playmobil Kids and Kidults' consumer-centric category product and portfolio strategy in line with the global marketing strategy.Key responsibilities include:*Definition of category product and portfolio strategy- Conduct analysis on previous category portfolio and product activities, together with the Consumer Insights, Data Analyst and Sales teams.- Develop category portfolio and product strategy (incl. approach and message to promote articles from category to consumer) and closely align category strategy with Category Head and Global Brand Director.- Share category portfolio and product strategy with other Category Managers to ensure consistency across categories.- Develop ideal pricing and promotion strategies as well as channel strategies.*Breakdown of category product and portfolio budget in alignment with the Global Brand Team- Allocate category budgets across projects.- Ensure accordance of category portfolio and product budget with overall marketing budget plan by working together with the Global Brand Team.*Identification of incremental innovations on product as continuous portfolio development- Identify opportunities for incremental innovation integrated in portfolio development with both internal and external partner.*Identification of licensing and loyalty opportunities together with the Licensing and Sales Teams- Identify opportunities for additional business opportunities by partnering with the Licensing-in and -out teams on target group trend approved themes.- Manage the licensing process in alignment with the Licensing team from concept to implementation.- Identify and implement opportunities for yearly loyalty opportunities by partnering with the Sales Team.

Frankfurt Am Main, Hesse, Germany

Global Brand Management- Lead Playmobil global category vision and positioning, strategy and plans for Adults Collectors (Cars IPs - such as Porsche, Ferrari, VW -, Asterix, Naruto)- Key responsibilities include defining and coordinating the global product portfolio within the category along with licensing-in management, identifying business and portfolio opportunities, managing profit-oriented lifecycle strategies with P&L ownership and accountability, and identifying & monitoring of consumer trends & insights through relevant market research studies and ongoing analysis of market, competitive & brand performance (NPD)Global Communication Management- Lead Playmobil global brand and product communication strategy for Adults Collectors along consumers journey, overseeing all pertinent touchpoints.- Key responsibilities include management of campaign & media strategies (incl. communication objectives, target groups, competitive positioning, timing, budget) as well as B2B/B2C globally created assets (TVC, digital and gaming assets: CGI/entertainment, social media, flyers & brochures/catalogs, events, retail, OOH, PR) & toolkits, elaborating and implementing innovative global marketing cooperations & promotions while being responsible for effective & efficient use of marketing budget based on defined KPIs.

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