Mathilde Vernier Email & Phone Number

Toulouse, Fr

Paris, Île-De-France, France

- Lead worldwide campaign execution and content strategy to drive global customer engagement and retention. - Oversee end-to-end project management for campaigns, including WW webinars, product-based campaigns, and monthly newsletters. - Develop multi-channel content (e.g., customer stories, use cases) aligned with customer needs and business goals. - Collaborate cross-functionally with Product Marketing, Sales, and Customer Success for impactful campaign delivery. - Leverage… Show more - Lead worldwide campaign execution and content strategy to drive global customer engagement and retention. - Oversee end-to-end project management for campaigns, including WW webinars, product-based campaigns, and monthly newsletters. - Develop multi-channel content (e.g., customer stories, use cases) aligned with customer needs and business goals. - Collaborate cross-functionally with Product Marketing, Sales, and Customer Success for impactful campaign delivery. - Leverage data insights to refine strategies and track campaign success. Show less

Paris

Treatwell is the leading Saas + Marketplace solution for hair and beauty businesses with more than +58 000 professionals using it across Europe.- Devise the B2B content strategy for the French market and launch simultaneous, innovative and impactful campaigns to generate new leads and increase existing clients’ SaaS adoption- Manage international cross-team projects : identify needs from Sales, CX and Account Manager teams, then coordinate with CRM, Creative and Social teams from… Show more Treatwell is the leading Saas + Marketplace solution for hair and beauty businesses with more than +58 000 professionals using it across Europe.- Devise the B2B content strategy for the French market and launch simultaneous, innovative and impactful campaigns to generate new leads and increase existing clients’ SaaS adoption- Manage international cross-team projects : identify needs from Sales, CX and Account Manager teams, then coordinate with CRM, Creative and Social teams from brief to execution- Lead the multi-channel content delivery according to the B2B sales funnel: emails, webinars, events, paid social ads, landing pages, blog posts, testimonials, social media groups, PR release - Test, measure and report French performances (loyalty, lead-gen and conversion KPIs monitored daily)🔹 Results in 3 years : +6,000 new clients, +30% engagement SaaS, emailings open rate x2 Show less

Paris

- Created the blog in April 2015 : www.mathildewurtz.fr- Create content : hairstyles, photos, videos tutorials, articles - Publish on the blog and on social media to increase visibility and engagement 🔹 Results up to 1,200 page views/month and 15,000 views combined on YouTube

Paris Area, France

Customers: VINCI Holding and CMS Francis Lefebvre Avocats- Lead Microsoft 365’s adoption: animated events, implemented an e-learning platform- Defined editorial lines and created content (emailings, user guides, tutorials) to support internal communication campaigns- Managed the promotion of internal digital projects (collaborative tools, electronic management of documents, Enterprise Ressource Planning)🔹Results : 300 event attendees, 200 employees connected to the… Show more Customers: VINCI Holding and CMS Francis Lefebvre Avocats- Lead Microsoft 365’s adoption: animated events, implemented an e-learning platform- Defined editorial lines and created content (emailings, user guides, tutorials) to support internal communication campaigns- Managed the promotion of internal digital projects (collaborative tools, electronic management of documents, Enterprise Ressource Planning)🔹Results : 300 event attendees, 200 employees connected to the e-learning platform Show less

Paris Area, France

- Created and ran digital marketing & communication campaigns (loyalty programs, social media content & happenings, VIP events) for several beauty sector actors (hair salons, spa institutes marketplace, cosmetics brands …) to increase their online visibility & business - Managed online communities and brand e-reputation to increase their brand awareness🔹 Results : +2,500 subscribers and +300,000 combined views on Lodesse’s Youtube channel

Issy Les Moulineaux, France

- Lead the creation and the collect of BtoB customer testimonials (written and video), coordinated with creative agencies and marketing teams- Managed the delivery of the testimonial content through all Microsoft communication channels (internal and external) to allow sales teams to close deals quicker and generate new leads- Helped build Microsoft global reputation through specialized B2B websites, newsletters, press articles and events (Techdays 2015)🔹 Results : 80… Show more - Lead the creation and the collect of BtoB customer testimonials (written and video), coordinated with creative agencies and marketing teams- Managed the delivery of the testimonial content through all Microsoft communication channels (internal and external) to allow sales teams to close deals quicker and generate new leads- Helped build Microsoft global reputation through specialized B2B websites, newsletters, press articles and events (Techdays 2015)🔹 Results : 80 testimonials, 50 customers as speakers during the Techdays with 18,000 visitors Show less

Dubai, Uae

- Coordinated the content creation in newsletters and on social media channels- Liaised with the 8 MEA subsidiaries for every content update- Organised a live virtual event for 300 clients and partners from concept to closing🔹 Results : 300 customers and partners connected to the event

Région De Paris , France

Small company selling fashion accessories online (cufflinks, ties, socks and belts)- Business Development and Communication : created market studies, set products online, managed orders, creation of PR, Street Marketing operations, promotional videos

Bachelor Of Science In International Business, Bachelor Of Science In International Business

2011- 2012 Second year abroad in Scotland at Glasgow Caledonian University, Erasmus Program 2013 6 month internship at Microsoft Middle.

Master'S Degree, Marketing Opérationnel International, Formation En Apprentissage

- Dissertation "Customers testimonials as sales accelerator" visible here http://1drv.ms/1l0uDnh

High School, Economics, High School Diploma In Economics