Mathilde Xardel Email & Phone Number

Annecy, Auvergne-Rhône-Alpes, France

- Graphisme et Art Direction : Réalisation de la communication pour les réseaux sociaux et événements locaux- Tutorat : Suivi d'élèves dans la préparation de leur portfolio pour les écoles supérieurs artistiques

Annecy, Auvergne-Rhône-Alpes, France

https://mathilde-xardel.commathildexardel@live.frAnnecy, Geneva, London

Geneva, Switzerland

Joining the luxury watch brand creative team to support their graphic and motion design needs:• Creation of digital content, video, e-com and social media assets for product launchesand seasonal campaigns.• Adapting video campaigns for OOH, Online medias, boutique displays and retail purposesfor international markets• Watches and Wonders 2024 in Geneva: Creation of digital artworks: screens, e-brochure,e-com visuals, newsletter, social media content.

Plan-Les-Ouates, Geneva, Switzerland

Art direction and Graphic design of international marketing campaigns for L'Occitane en Provence HO, based in Geneva.Employee Campaign, 2022- Art direction, video and photo shooting in Manosque, Paris & Geneva, retouch, motion design and creation of print and digital assets.Shea Butter, 2023- Art direction, video and photo shooting in Ghana, liaising with production teams and photo retouchers, motion design, creation of 360 marketing campaign materials- Creation of premium magazine - EN and FRChristmas Campaign 2023,- Art direction, marketing presentationInternal event, Faro 2022- Visual Merchandising, visual identity and digital designSocial Media - Creation of artworks and specific visuals for the international Instagram account

Greater London, England, United Kingdom

Senior Graphic designer: Digital, Print, Motion Design, Art direction & Illustration - L’Occitane en Provence UkAnnecy, Geneva, London

London, United Kingdom

London, Royaume-Uni

As part of the UK design team, I’m responsible to provide all digital supports needed for L'Occitane UK and Ireland e-markets.- Design 5 emails/week, that efficiently create traffic across online channels and recruit new costumers (+5% online sale for 2017)- Providing monthly campaign assets across all e-marketing channels: website homepages, banners and pack-shots, social media assets and paid social campaigns, instagram stories, CRM offers and affiliate online banners (Flash Talking)- Video editing and Motion Design- Managing several projects per day within short deadlines, and ensuring to deliver premium, creative and on-brand artworks (Using Trello)- Art direction for local campaigns - from concept to photoshoot (in-house or with photographers) + photo-retouching - Creation of the visual identity of local events: Kiko Matthew Beach Cleaning, Prime Delivery, Green Day - CRM mailers - Mood-board, photoshoot, layout, and printing process- Managing Junior colleagues and Freelancers- International collaboration - Keeping brand consistency while adapting for the purpose of the UK market.- Also providing a design support for Erborian digital needs (2nd cosmetic brand owned by the group)- Helping the team with POS, packaging, VM, hoardings and PR projects

London, Royaume-Uni

I was entirely in charge of the print and digital marketing support creation:Online: daily emails, website & social media assets. Print: monthly creation of sales catalogues, photo-editing, mailers, lookbooks. Responsible of the printing process from liaising with printers, colour proofing to providing print-ready documents. Involved in marketing and strategic decisions, managing my own workload and the respect of deadlines, managing an intern designer.A key part of my responsibilities was to be involved in the Art Direction as well as the photo-shoot coordination for each new collection:- In collaboration with the design team, I was elaborating the visual identity of the new season while maintening the brand image consistency and collection trend (mood-boards, catalogue mock-ups, graphic inspiration researchs, sourcing props).- Working closely with photographers and Fashion Design Team during shooting days. I had also an input with the selection of the final pictures and retouches.

Provence-Alpes-Cote D'Azur, France

As part of the marketing and PR team, I was creating all printed supports needed for both Retail and Wholesale departments. Within the first few months, my responsibilities had been quickly growing and I took over the design ownership for e-marketing and VM departments on the top of my other tasks. Involved from the brief session to the follow-up with printers - Insuring a good communication and creative consistency within all departments - Driving successfully numerous day-to-day projects - Maintaining a highly creative and meticulous investment - Adapting quickly to various technical constraints and short deadlines while respecting the brand identity and the spirit of each new collection.Print: Lookbooks, Retail and Wholesale catalogues, sale supports, National advertising campaigns, visual identity, VM and hoarding, POS, press releases, PR event, packaging. Style: photo-editing, Fabric patterns and Visuals for capsule collections.Web: Newsletters, e-store banners and social networks components+ Key point: For the 10th brand’s anniversary, I’ve been in charge of creating the visual identity and communication supports needed to promote numerous national events which were organised during the whole year; such as launch parties, exhibitions, concept stores and co-branding campaigns.

Montpellier

www.mathildexardel.com- Piou: visual identity + global communication- Les Vins de Pézenas: Regional poster campaigns + event communication supports- L’étoffe même du corps - Website and art direction

Montpellier , France

Exécution et création pour supports digitales ( site, applications, navigation tactile sur grand écran...) - Domaine de la santé.

Montpellier , France

Création graphique et exécution pour de nombreux supports de communication destinés aux entreprises, aux institutions régionales et pour de l’événementiel.

Brevet De Technicien Supérieur, Communication Visuelle - Graphisme Édition Publicité, Diplomée

Print design and Marketing

Formation Post Bts, Web Design - Game Design - Illustration, Major

Web design, motion design, coding

Certificate Residential Garden Design

UK diploma: Garden Design, Horticulture, landscaping, Illustration and Garden history