Mathilde Coste Email & Phone Number

Bordeaux, Fr

Bordeaux, Nouvelle-Aquitaine, France

Position Summary: Head of Marketing / 360° Communication for 3 luxury/premium brands. Team management. Co-responsible for BCORP Certification (ambition for 2025).STRATEGY* Overhaul the 360° Strategy for the 3 brands within the group.* Gather and synthesize market data on new areas of interest (consumer behavior, market segmentation, growth trends, competitor positioning, etc.) to generate insights.* Creation of the brand platform / Defining brand positioning for a new brand, Skadi.* Incorporate consumer insights to create meaningful and innovative programs in alignment with business needs and brand equity.* Benchmark markets, launches, and innovations in the habitat field with a global approach.OPERATIONAL MARKETING* Supervise operational marketing for all projects.* Create commercial brochures to highlight product strengths (design/graphic elements).BRAND CONTENT* Supervise the editorial strategy and Social Media activities (monitoring, brainstorming) / SEO.* Create BtoB and BtoC newsletters, as well as those for employee groups.* Develop institutional brochures for the group.DIGITAL GROWTH* Manage the CRM / Monitor the group's digital presence and visibility / Lead management.* Optimize consumer flow on the website (GA4).* Manage SEA with a partner agency.CSR (Corporate Social Responsibility)* Co-responsible for BCORP certification (group ambition) / Employee well-being department (Recruitment, onboarding/offboarding, Ethical Charter, etc.).* Propose actions related to sports, health, and societal engagement (associations, etc.).* Raising awareness and mobilizing teams around environmental and social issues.Key Competencies: Marketing and product Strategy, Brand Content, CSR, Traffic Acquisition, Digital Growth.

Bordeaux, Nouvelle-Aquitaine, France

Position summary : manage existing SKUs (formula renovations, repack) and extend #bonheur footprint to new categories by developing innovative products to ensure continued growth for the brand.STRATEGY * Collect and synthesize market data on new categories of interest (consumer behaviour, market segmentation and growth trends, competitor positioning…) to generate insights.* Creation of the brand platform / Defining brand positioning * Benchmarks markets, launchs and innovations in the beauty field with a global approach* Conduct extensive market research to decode consumer insights, identify trends and propose strategies / new product-categories developments. Incorporation of consumer insights to create meaningful and innovative products, in alignment with business needs and brand equity.BRAND CONTENT* Participation in editorial strategy and Social Media (monitoring, brainstorming)* Manage the entire product portfolio (all product categories): skincare, food supplement, perfumes, new product categories currently in development.* Define and ensure the product launch calendar and communicate timelines and specifications to relevant internal teams.* Creating product sheet, press release, newsletters* Promote the company’s values : clean beauty, wellness, passionPRODUCT DEVELOPMENT * Brief and follow-up of all product development/360 stakeholders (labs, packaging, AD, PR, merchandising, digital, training, etc.)* Oversee and lead end-to-end project launches (concept, formula, packaging, artwork, claims, launch strategy* Labs sourcingOPERATIONAL MARKETING * Projects follow-up with external providers : designers, creative agencies, photographs and other suppliers* Creation of marketing tools for the sales forceDIGITAL / COMMUNICATION * Supervision of the social media / digital strategy Key competencies : Entrepreneurial Empowerment - GRIT - Flexibility and multi-tasks / many “hats" in a Strat-up environment - Skincare expertise - SEO

Bordeaux

Position summary : Contribute to the implementation of Arnaud Paris brand in French TOP pharmacy and develop the operational marketing plans and programsOPERATIONAL MARKETING * Development and follow-up of trade marketing plan (network of about 150 pharmacies).* Sales analysis (Sell in / Sell out) and development of recommendations to boost sales. Design reports. * Establishment of visibility in collaboration with providers (coverings, POS, ads).* Trade budget management (about 100K per year) + P&L per POSMARKETING DEVELOPMENT* Collaboration with the Marketing team to create limited editions and offers. * Contribution to the rebranding SALES MANAGEMENT * Management and optimization of commercial activities - challenges - sales team management (5 junior in professional training contract + 33 freelancers)Key competencies : Budget management - Capacity of analysis, Data-driven mindset with a focus on quality and optimization - Autonomy - Experience managing, coaching, and leading a sales team - Sharp sense of priorities.

Région De Bordeaux, France

SALES PERFORMANCE* Preserve customer service standards - ensuring the highest level of customer service throughout the store and handle client enquiries. * Assist in assigning and monitoring sales goals of permanent Sales Associates.* Represent the Maison Hermès * Participation in regular store meetings to discuss performance, sales training, product knowledge.MERCHANDISING * Participate in the preparation of merchandise displays and presentations according to company guidelines> Team reinforcement Christmas missionsKey competencies : Results driven - Luxury Sensivity - Empathetic and kind, strong sense of customer service - Strong interpersonal skills to integrate the permanent sales team and great team player - Attention to details (merchandising)

Émirats Arabes Unis

BUSINESS ANALYSIS / SALES DEVELOPMENT :* Provide Sell-in/ Sell-out/ Ad hoc analysis for all the Middle East (best-sellers, new launches, performances and looking for product development opportunities through weak signals)* Ensure the development, the growth and the profitability of the GUERLAIN shops & give ideas to drive the commercial development of the area.MARKETING : * Make trends products’ reports regarding Middle East market and competitors. TRADE MARKETING MANAGEMENT :* Manage animation plan according to the Animation Calendar. * Prepare the layouts, material, furniture for point of sales animation (development and implementation).* Communicate with the Merchandising team in Paris regarding the approval of the layouts. TRAINING :* Motivate the sales staff. (Weekly market visit to Dubai International airports : check the merchandising, coach the beauty advisors, support the sales in pick period)* Participate in monthly meeting with the Dubai beauty advisors: end of month results, feedback and communication of the new targets. MERCHANDISING :* Create soft merchandising report.* Manage production/approval of visuals according to marketing plan.* Update planograms with new products using a merchandising software (in collaboration with Paris team).Key competencies : Experience in dealing directly with a demanding and international team. Fast moving environment.Comfort and expertise in spreadsheets, databases, creating pivot tables, and analyzing KPIs. Experience managing budgets from setting a forecast, tracking actuals, and synthesizing shifting trends.

Singapore

EVENT * Prepare and follow the calendar of the opening event* Prepare the retroplanning of the event* Make contact with service providers and book services* Negotiate quotes* Organize events on site* Press local contacts* Ensure compliance with House standardsKey competencies : Dealing with local team - Sense of initiative - Sensitivity to the world of Retail and luxury.

Région De Paris, France

MARKETING DEVELOPMENT :* Support in Marketing Meetings, Participation to brainstorming to create original proposals and pitch ideas.* Create sales tools: catalogues, brochures, press kit (press release, monthly newsletters).* Adapt artwork for media campaigns and translate of various tools (advertising kits - sales, special days & events).INTERNATIONAL MARKET TRENDS MONITORING : * Participate in marketing studies - analysis of sales, price positioning, competitor monitoring. * Gather informations for presentations and monthly reports - analyze of sales statistics for each showroom.EVENT ORGANIZATION & INTERNATIONAL PRESS MONITORING : * Organize event and be a brand ambassador; ommercial role - generate buy-in - give advice on products & designs - in contact with trade, journalists & VIPs (Milan Fair - Italia, “Maison & Objet” fair, D’days, showroom inaugurations & intern congress)* Monitore all International PR coverage daily and working with agency and partners to provide requested assets to journalists and list all the publications. ADVERTISING : * Participate to the creation of media plan for our franchisees. OTHERS :* Provide financial support to the accounting department - raising purchase orders & helping to ensure timely payments of franchisees (coordination between franchisee & suppliers).

London, England, United Kingdom

Position Summary: Work collaboratively with the Sales Associates Team to provide excellent customer servicesSALES * Support them during the sales process Key Competencies: Customer service orientation, Teamwork, Luxury Services, Luxury focus, English Communication.

Dordogne, France

SALES * Welcome and acknowledge all guests according to company standards (80% of foreign customers) * 5 summer seasons of 3 months.

Master'S Degree, International Business

_ Top 8 Business Schools in France _ Triple accreditation (EQUIS, AACSB, AMBA) _ Learning of International Business theory. _.

Foreign Exchange, International Business, Marketing

_ 6 months exchange program _ Top 5 Business Schools in APAC _ Triple accreditation (EQUIS, AACSB, AMBA) _ A premier university in Asia.

Cpge, Ecs (Intensive Year Primarily Focusing On Mathematics And Economics), Classe Préparatoire Grances Ecoles

_ A two-year intensive program for admission through competitive examination to the top French business schools.

Economy Bachelor’S Degree, Development Economics And International Development

_ Polyvalent program providing a complete view of Economics. _ Following classes in Mathematics, Statistics, International business &.

High School Diploma, Economics And Social Sciences, Majored In Mathematics

★ Degree obtained with high distinctions. (B) ★