Digital Marketing Associate
Copenhagen, Denmark
In my role as a Marketing Associate, I have acquired a wide range of competences and responsibilities:- Planning and execution of lead-generating marketing campaigns- Focus on making global priorities relevant for local customers on the Danish and Nordic market- Collaborating with internal and external stakeholders, e.g. sales teams, vendors, partners, and agencies- Managing social media platforms for executing on paid or organic campaigns, including optimization of branding efforts and social listening- Responsible for content management system updates and web optimization, data analysis of web visitor traffic, performance etc.- Project manager for several events, which includes planning, segmentation, setting up landing pages, registration pages, promotional activities, procurement of merchandise, and follow-up activities including lead handling- Administration of procurement, purchase orders, campaign codes and budgeting- Managing employee advocacy and internal newsletters- Content creation for digital media ensuring on-brand engagement, and data analysis of performance of digital campaigns- Responsible for copywriting and translation tasks EN/DK for web, social media, events, newsletters, e-mail send-outs, banners, etc.