HAMAK is an agile, experienced and committed creative agency. We develop meaningful communication strategies and make your brand stand out. - Positioning strategy & branding- Communication strategy- Storytelling- Website development - Social media and content strategiesContact: mathilde@hamak.ch

Regular speaker for Bachelor and Master level

Helping SME and entrepreneurs to build a strong and unique positoning

Responsible for the agency overall performance, ensuring business development and financial goals achievement, my role was also to build very strong relationships with our clients and partners in retail, food and lifestyle sector while leading the account and project managers.Overall Conception and Implementation of marketing campaigns (PR, Social media, Promotions, Events and Communications) for wine, food and lifestyle professional bodies and corporate. Conseil des Vins de Bordeaux… Show more Responsible for the agency overall performance, ensuring business development and financial goals achievement, my role was also to build very strong relationships with our clients and partners in retail, food and lifestyle sector while leading the account and project managers.Overall Conception and Implementation of marketing campaigns (PR, Social media, Promotions, Events and Communications) for wine, food and lifestyle professional bodies and corporate. Conseil des Vins de Bordeaux, Inter-Rhone, Bernard Magrez, French Dairy Board, Irish Agricultural Ministry, Remy Martin, Paris Aéroport. - Networking: building very strong relationships with our clients and partners in retail and food service- Business development : generate new accounts, identify business opportunities among existing and new clients, answer call for tenders- Finance and administration : company assigned signatory in charge of company bank account management, reporting (including European campaigns reporting)- Develop and maintain productive relationships with company suppliers, partners, officials and key players of the industry- Management : management of 8 account and project managers- Results: increase of turnover by 35% over 2 years under my leadership Show less

Account director for food, beverage and lifestyle clients - Overall account management for Agency key clients (Beaujolais & Rhone Wine Councils, French Dairy Board, French Ministry of agriculture) - Market and communication strategies. Planning and organisation of Wine seminars and fine Food workshops for trade and consumers- French lifestyle events: organization of events, trade shows, seminar, parties to promote French Lifestyle to consumers: "Aperitif a la… Show more Account director for food, beverage and lifestyle clients - Overall account management for Agency key clients (Beaujolais & Rhone Wine Councils, French Dairy Board, French Ministry of agriculture) - Market and communication strategies. Planning and organisation of Wine seminars and fine Food workshops for trade and consumers- French lifestyle events: organization of events, trade shows, seminar, parties to promote French Lifestyle to consumers: "Aperitif a la Francaise" (BtoB and BtoC) , "French Moment" workshops, diner or seminar - Suppliers management: creative, PR and production agencies- Finance and administration : budget management Management : management of 2 project managers Show less

- Sell advertisement- Contribute to guidebook content

Organisation of Made in Asia Symposium. The first sourcing symposium in Asia (30 speakers, 250 participants) - Speakers line up and briefing- Event Management

A leading publisher of magazines focused on the "art of living." Rustica gardening magazine, 230 000 copies per week. www.rustica.fr Systeme D: leader of do-it-yourself home projects magazine, 140 000 copies per month, www.systemeD.fr - Conceive and implement web marketing actions- Clarify and redesign direct marketing tools- Conceive and create on-site communication

Dargaud group publishes comic books and graphic novels including numerous cult series (Garfield, Lucky Luke, XIII) and launches around 150 new books per year. Turnover of 23m€. - Conceive and implement communication plans and actions for new books : Webmarketing and social media actions / Visual identity / On-site marketing / Press advertising / Partnerships with medias - Internal coordination with editors, graphic studio, authors, public relation officer and royalties service -… Show more Dargaud group publishes comic books and graphic novels including numerous cult series (Garfield, Lucky Luke, XIII) and launches around 150 new books per year. Turnover of 23m€. - Conceive and implement communication plans and actions for new books : Webmarketing and social media actions / Visual identity / On-site marketing / Press advertising / Partnerships with medias - Internal coordination with editors, graphic studio, authors, public relation officer and royalties service - Built and manage marketing budget- Management of an intern Show less

Implemented marketing plans for Evian, Volvic and Badoit for restaurants and petrol stationso Redesigned Volvic bottles o Implemented and analysed “Paris Plage” partnership o Coordinated “Danoe magazine”, CRM project

Assistant brand manager for BIC and Comté:- Conceived new packaging and led the project with manufacturers - Briefed agency for the new BIC catalogue