My job is to create unforgettable customer experiences that respect and enhance a brand's DNA. These experiences are deployed across various scales and channels, from creating pop-ups or commercial architecture for engaging experiences that reach a broad audience to more intimate, on-trade experiences for targeted customers or service rituals in a bar. But there's always a common thread: an immersive and impactful story to tell, whether it's about a brand or a product. It's in telling these stories that I find joy.