🏋️ Building Impact-Driven Media focused on Climate ☀️, Gender 🧑‍🤝‍🧑 & Responsible Tech 🤖 ​Working across film, series, audio, journalism, art & culture, work with creators & organisations to dramatically maximise the potential of their media projects through accelerated mentorship, networks & financial support.I also head root.ax our accelerator program for bold & original creators from South Asia

Stray Factory is an Independent Film Production Company with a keen interest in International Co-Production. Feature Films:'Nirvana Inn' (2019) |Official Selection Asian Project Market (Busan) and Asian Cinema Fund (ACF) Awardee'Nasir' (2019) | Hubert Bals Fund awarded Indo-Dutch Co-production & NPA Post Production Award NomineeI mounted these 2 Films working closely with the Directors and created a financial model through Equity, International Funds &… Show more Stray Factory is an Independent Film Production Company with a keen interest in International Co-Production. Feature Films:'Nirvana Inn' (2019) |Official Selection Asian Project Market (Busan) and Asian Cinema Fund (ACF) Awardee'Nasir' (2019) | Hubert Bals Fund awarded Indo-Dutch Co-production & NPA Post Production Award NomineeI mounted these 2 Films working closely with the Directors and created a financial model through Equity, International Funds & Production barters. As the primary producer I represented the films at International Markets like Cinemart (Rotterdam), BoostNL (Utrecht), Asian Project Market (Busan), BIFAN and NFDC Film Bazaar Goa. Digital & Series:From 2014 - 2016 Stray Factory ran one of South India’s most popular YouTube channels called Rascalas with over 100000 subscribers. Through the channel we have produced branded content for brands such as KitKat, Miranda, Sprite and Myntra.Black Sheep (2016) - Fiction SeriesStray Stories (2016) - Documentary SeriesSpeakEasy (2019) - Fiction Series (Post Production) Theatre:Starting out as a theatre company we have toured nationally and Internationally with our productions.Our plays have won awards as Short+Sweet Festivals in Chennai, Mumbai & Kuala Lumpur. Our plays have also been featured at the National Arts Festival in South Africa, The Hollywood Fringe, The Kakiseni Festival Malaysia, The Park Festival India and The Contemporary Arts Festival Delhi. Show less

I headed the B2B CX initiatives of the Newgen Group working closely with the C-suite of the company and their 6 companies across verticals of Publishing, Digital & Financial Services.I help create a customer centric culture based on a framework of Persuasion, Emotion & Trust (PET) and build customer focussed marketing & sales communication.

I specialize in courses on Foundations of UX, User Research, Usability Testing & Designing for Persuasion. 9 years of Global teaching experience, having taught in India, Philippines, Sri Lanka, South Africa, UAE, Hong Kong, Malaysia and USA.I also conduct courses for companies looking to make UX a part of their Organisational culture.Course Instruction of:Certified Usability Analyst Course (CUA)Certified Experience Analyst Course (CXA)

I have been extremely lucky to have travelled the globe from the Shebeens of Soweto, the Mines of Central Australia, with the Millenials of Jakarta and finally to the heart of Rural India deep diving with users to understand their Mental Models to enable better design. Working on User experience (UX) Strategy and Research, I have conducted over 1000 interviews with users across the globe namely in India, Indonesia, USA, Australia and South Africa. I particularly enjoyed consulting with… Show more I have been extremely lucky to have travelled the globe from the Shebeens of Soweto, the Mines of Central Australia, with the Millenials of Jakarta and finally to the heart of Rural India deep diving with users to understand their Mental Models to enable better design. Working on User experience (UX) Strategy and Research, I have conducted over 1000 interviews with users across the globe namely in India, Indonesia, USA, Australia and South Africa. I particularly enjoyed consulting with clients in the domain of Mobile, Banking and E-Commerce.As one of the earliest practitioners of HFI’s Persuasion, Emotion, and Trust (PET) methodology I have had the opportunity and applying it with consumer facing industries such as BEST BUY & MACYS, for Ecosystem Research for clients such as STANDARD BANK & CATERPILLAR and for Innovation projects for HP and GOOGLE-MOTOROLAOther clients include Vodacom, Airtel, IDFC, Quote.com, Aflac, Blue Shield Blue Cross, Nokia, Nuance, ICICI bank Show less

Part of an internal 9 member team - Institute of Customer Experience Research which focussed on Future research in the areas of Entertainment, Arts, Emerging markets and Social innovation for Future Forecasting of Technologies.

As the Festival Director, I curated a series of 80 films and organized screenings of them at the festival. S+S being a franchise, we had to run the operations from scratch. A personal achievement was being able bring together panels on Independent Film, Digital Creators, Performing Arts & Women in Film for the community. The S+S festival was conducted in conjunction with the Stella Adler Academy in Los Angeles.

Transportation Human Factors research for heavy vehicles