An experienced global marketer, member of the "Global Marketing Senior Management" team with broad expertise across many marketing areas through multiple channels on- and off-line including strategy definition, consumer/customer understanding, innovation, business intelligence, branding & communication, portfolio management, new product development, customer experience, targeting & segmentation...I have a long track record building and leading multi-cultural teams with a global scope, covering developed and emerging markets, coaching, developing and empowering team members, delivering outstanding results and becoming a trusted and valued business partner within the organization (e.g. with Marketing Product Development, Brands & Communication, R&D, Packaging, Sales, Regional teams...).I am an expert in the area of "Consumer Understanding", covering both qualitative and quantitative research, striving to always implement new adding value approaches in key areas like Product Development, Brands & Communication, Digital Marketing or Business Development and negotiating and collaborating with external agency partners.I have an extensive experience in setting up an innovation strategy and designing innovation processes covering different ambition levels (from incremental up to breakthrough) across different categories and including different stages like trends identification, competitive analysis or idea generation to identify new "play-to-win" opportunity spaces to focus on for new products, new services, new business models or communication developments.
Listed skills include Customer Insight, Market Research, Market Analysis, Marketing, and 31 others.