Jacques Mathieu Email & Phone Number

Gothenburg, Sweden

In this position you need to be able to "read" the construction equipment industry, structure and analyze multiple information and data sources and give a strategic "meaning" to it, lead a team that identifies risks & opportunities, enables making informed and unbiased decisions, identifies industry trends to make sure to stay ahead of competition and provide customers with the best solutions.This position is structured along three main areas:- "Competitive Intelligence" with focus on information related to products, competitors and technologies- "Market Intelligence" with focus on information related to macro and micro economical data and key indicators relevant for the industry- "Market Research" with focus on all qualitative & quantitative research projects for products, services & solutions

Stockholm, Sweden

- Take full leadership of the "Global Front End Innovation" area (full responsibility for the innovation programme, team and budgets)- Set-up of a dedicated, cross-functional, experienced "Front End Innovation" team- Formulate the corporate "Innovation Strategy" and ensure alignment of relevant associated category innovation strategies.- Design the innovation processes for the different innovation ambition levels (from incremental up to breakthrough) including stages like trends identification, competitive analysis, looking at adjacent markets, idea generation...to identify new growth opportunities. Maintain full responsibility for the "Consumer Insight" role as described below.

Stockholm, Sweden

- Extend the scope of the "Consumer Insight" department beyond marketing area.- Expand the "Consumer Insight" team in Stockholm and take functional responsibility of the Regional Consumer Insights Managers- Identify gaps in "Consumer Understanding" and address them through a detailed program of research including introduction of innovative research techniques (e.g. web-community, eye-tracking, segmentation research)

Brussels Area, Belgium

- Build a "Global Market Research" department in the company from scratch- Full responsibility for personnel, budgets and agencies- Identify "Market Research" needs (for both "qualitative" and "quantitative" research) and develop a comprehensive research program accordingly

Brussels Area, Belgium

Home & Personal Care Divisions: - Qualitative research: branding, concepts, shopper... - Quantitative research: retail & consumer panels, U&A, price elasticity... - Driving the "Reconnect with the Consumers" Unilever Belgium program - Research agencies contracts negotiations Establishing & driving the "direct marketing" research project for Unilever Belgium (Foods & HPC Divisions) as a leading pilot country in Europe, targeting the "most valuable" consumers with a publi-promotional Unilever magazine and optimizing its return on investment.

Brussels Area, Belgium

Home & Personal Care divisionsCentral contact person between Sales department and all other internal functions (Marketing, Logistics...)Key role in the full merge of the Sales departments from the Home Care and the Personal Care divisions of UnileverMarketing & Sales plans implementationSales forecastingField Sales Force support