Prachi Mathur Email & Phone Number

New York, NY, US

- Identify and evaluate emerging trends and technologies in the digital advertising industry, and recommend strategies to leverage these trends for revenue growth and improved user experience.- Evaluate the performance of existing ad products across iHeart's digital platforms and propose improvements to increase revenue and user engagement.- Build and.

Jericho, NY, US

Jericho, NY, US

• Build and Optimize new user onboarding experience with a redesigned user flow that focuses on Day 0-7 retention and engagement.
• Create products to enable B2B relationships such as Cobranded Sweepstakes, Syndicated Offers Sweepstakes, Arbitrage Offers in Sweeps Paths, Sponsored Emails.

Jericho, NY, US

• Drove various initiatives on seven PCH Entertainment properties from concept through launch for new products, product upgrades, and improvements to existing products while working with cross-functional teams like.
• Enhanced SEO value of PCH.com/Sweepstakes site for Organic traffic and improve page ranking.
• Developed Retention and Engagement Devices to drive more users to the redesigned Sweepstakes site.

Jericho, NY, US

• Developed user experience for higher customer engagement- launched a full-scale customer loyalty program across four different websites.
• Responsible for establishing priorities and developing timelines against product enhancements, bug fixes.
• Planned and implemented various real-time personalized A/B tests to test messaging continually analyze and improve user experience.

Jericho, NY, US

• Responsible for daily site management – review functionality, analyze user interface and make relevant recommendations for maximizing impact
• Analyze website traffic from all marketing sources, identify customer segments, understand visitor paths, conversion rates from site visits, prospects, leads and customers.
• Plan and execute different direct messaging and on-boarding tests to improve the user experience and engagement.
• Manage all creative efforts such as direct message, subject line, package, and segmentation testing and report on results to various departments
• Develop promotional calendars for each of the property to ensure fresh and engaging content for the customers

• Assimilated and analyzed Multi-store Point of Sales Data for different periods of time to track and establish trends in sales
• Designed and presented weekly and monthly Sales and Activity reports for all 10 stores in New York City
• Worked with the Consumer Data Survey team to execute and analyze the information gathered
• Played an integral role in helping the company decide on the feasibility of launching marketing campaigns based on the detailed data analysis
• Engineered and executed an operations model used to track inventory and purchases in terms of quantity and pricing
• Strategized optimization in the operations by comparing WOW (Week over Week) sales, costs and margins to track wastage and trends in cost variation

Hempstead, NY, US

• Provide first-line hardware, software, networking and printer support to faculty, administrator, staff and students of Hofstra Law School.
• Inventory maintenance of all hardware devices.

Bangalore, Karnataka, IN

• Provided support to critical applications on Mainframes, on an offshore-onsite model to provide quality solutions to critical incidents and report daily, weekly and quarterly operational data
• Analyzed daily, monthly and quarterly reports to track and leverage the service and operation level agreements
• Automated various processes and tasks to increase operational efficiency
• Assisted in daily resource scheduling for smooth project management and Trained and delegated tasks to new members joining the team
• Instrumental in solving major incidents and complex business problems within strict SLAs
• Successfully completed 6 months training with 4.8 CGPA on 0-5 scale at Infosys Training Centre, Mysore, specializing in Mainframe technologies

Mba, Marketing

B.E., Information Technology

Education record