Prachi Mathur Email & Phone Number

New York, Ny, Us

- Identify and evaluate emerging trends and technologies in the digital advertising industry, and recommend strategies to leverage these trends for revenue growth and improved user experience.- Evaluate the performance of existing ad products across iHeart's digital platforms and propose improvements to increase revenue and user engagement.- Build and maintain an ad product roadmap that has stakeholder buy-in on priority.- Work across teams and platforms with a focus on Connected TV platforms, understanding and growing user engagement across that ecosystem, while continually innovating across the audio streaming experience.- Manage the day-to-day execution of various platform and feature priorities, including new feature development, and improvements towards existing features, and work to sustain positive performance.- Collaborate with the data analytics team to gather insights on user behavior and preferences, and use that data to guide product decision-making and drive user engagement and monetization strategies.

Jericho, Ny, Us

Jericho, Ny, Us

• Build and Optimize new user onboarding experience with a redesigned user flow that focuses on Day 0-7 retention and engagement. • Create products to enable B2B relationships such as Cobranded Sweepstakes, Syndicated Offers Sweepstakes, Arbitrage Offers in Sweeps Paths, Sponsored Emails.

Jericho, Ny, Us

• Drove various initiatives on seven PCH Entertainment properties from concept through launch for new products, product upgrades, and improvements to existing products while working with cross-functional teams like creative, technology, legal, sales, and customer service.• Enhanced SEO value of PCH.com/Sweepstakes site for Organic traffic and improve page ranking.• Developed Retention and Engagement Devices to drive more users to the redesigned Sweepstakes site.

Jericho, Ny, Us

• Developed user experience for higher customer engagement- launched a full-scale customer loyalty program across four different websites.• Responsible for establishing priorities and developing timelines against product enhancements, bug fixes.• Planned and implemented various real-time personalized A/B tests to test messaging continually analyze and improve user experience.

Jericho, Ny, Us

• Responsible for daily site management – review functionality, analyze user interface and make relevant recommendations for maximizing impact• Analyze website traffic from all marketing sources, identify customer segments, understand visitor paths, conversion rates from site visits, prospects, leads and customers.• Plan and execute different direct messaging and on-boarding tests to improve the user experience and engagement. • Manage all creative efforts such as direct message, subject line, package, and segmentation testing and report on results to various departments• Develop promotional calendars for each of the property to ensure fresh and engaging content for the customers

• Assimilated and analyzed Multi-store Point of Sales Data for different periods of time to track and establish trends in sales• Designed and presented weekly and monthly Sales and Activity reports for all 10 stores in New York City• Worked with the Consumer Data Survey team to execute and analyze the information gathered• Played an integral role in helping the company decide on the feasibility of launching marketing campaigns based on the detailed data analysis• Engineered and executed an operations model used to track inventory and purchases in terms of quantity and pricing• Strategized optimization in the operations by comparing WOW (Week over Week) sales, costs and margins to track wastage and trends in cost variation• Collaborated with the Buying and Operations team to tactically improve the existing product line balancing third party items and private line products

Hempstead, Ny, Us

• Provide first-line hardware, software, networking and printer support to faculty, administrator, staff and students of Hofstra Law School.• Inventory maintenance of all hardware devices.

Bangalore, Karnataka, In

• Provided support to critical applications on Mainframes, on an offshore-onsite model to provide quality solutions to critical incidents and report daily, weekly and quarterly operational data• Analyzed daily, monthly and quarterly reports to track and leverage the service and operation level agreements• Automated various processes and tasks to increase operational efficiency• Assisted in daily resource scheduling for smooth project management and Trained and delegated tasks to new members joining the team• Instrumental in solving major incidents and complex business problems within strict SLAs• Successfully completed 6 months training with 4.8 CGPA on 0-5 scale at Infosys Training Centre, Mysore, specializing in Mainframe technologies

Mba, Marketing

B.E., Information Technology

Education record