Business Intelligence Analyst Iii
CurrentChampioned data-driven business practices for Pokémon's Ecommerce and Licensing business. Onboarded dbt, standardized reporting, and migrated the team from Snowflake to Databricks.Managed the organization Tableau Online server, owning its data governance, data pipelines, and schedules.Developed a customer data platform that leveraged historical purchase patterns, and customer demographics. This culminated into a customer segmentation model that improved marketing conversion, and social engagement.