Building the Biggest D2C Sleep Brand in Latam

Worked with VTEX clients to help them grow their businesses.+ Scale: Design teams and architectures so businesses can scale easily.+ Growth: Build growth marketing strategies and execute them.+ Value proposition: Help customer to define and prove their value proposition for the customer.+ Best practices: Implement e-commerce best practices.

+ Growth: growth strategy and data analysis to take informed decisions.+ Optimize: Define the right budget mix between acquisition and retention, between performance and awareness to reach national goals.+ P&L: Work with the country manager to deliver growth and P&L targets.+ Promotion: Define pricing strategy and promotional calendar with key partners.+ Leadership: Manage and mentor 8 direct reports.

+ Strategy: Define the business unit value proposition. Assortment, pricing and margins as main indicators.+ Growth: Identify and explore new business opportunities.+ Business development: International crossborder marketplace development.+ Peak events: Strategy and execution of the CyberMonday | Hot Sale projects.+ Leadership: Manage, grow, and mentor direct reports.

+ Strategy: Define the business unit value proposition . Assortment, pricing and margins as main indicators.+ Market knowlegde: Understanding of the business unit of fashion, personal care (best-selling sub-categories, market studies, star products, competition, etc.).+ Commercial: Strengthen the alliance with suppliers / customers in pursuit of sustained joint growth.

Start up business unit: Loyalty & Rewards program.+ Develop: Share the business needs to the product team.+ Hunt: Finding and building term conditions with new partners.+ Growth: Build marketing communication strategy and lead the excecution.+ Process: Automate manual procedures.

+ Forecast: Predict the out of stocks and start their replenishment so sales could scale.+ Optimize: Help the customer reach the best product mix order to make logistics savings grow.+ Reports: Building new and useful reports in order to track customer stock.

+ Forecast: estimate the amount returnable glass containers that will return.+ Improve: build a plan to increase the amount returned.