As a Marketing Consultant within TEGNA Inc.'s top NBC affiliate group, I oversaw KING TV, KONG TV, and king5.com. I excelled as a New Business Account Executive, specializing in client management, consultation, market research, and competitor analysis within the Seattle/Tacoma market. I successfully nurtured strong regional business relationships with diverse brands and agencies, expanding new opportunities, and effectively managed recurring clients. Devoted to working with clients, I provided authentic and transparent service, leveraging strategic insights to deliver customized solutions across television, internet, mobile, and emerging media platforms, ensuring continued client satisfaction and business success.

As an Account Executive at WGRZ, Buffalo's foremost NBC affiliate, I specialized in connecting businesses with our local and national audience, including streaming on networks such as HGTV, Food Network, Tubi & Fox Sports. Leveraged industry expertise and TEGNA's cutting-edge advancements to enhance business visibility across diverse platforms. Excelled in executing targeted campaigns and broad outreach strategies that delivered impactful results. Collaborated closely with businesses to develop tailored media marketing strategies that drove growth and success through strategic video advertising and compelling audience engagement.

As a proactive and results-driven Client Marketing Consultant at TEGNA Inc., I contributed to TEGNA's first-ever Sales in Residence program, collaborating with national candidates to deliver innovative solutions that drive client business growth. Engaging closely with executive-level leadership, I honed my skills to ensure client satisfaction and business success across television, internet, mobile, and emerging media platforms. Graduating from the program, I achieved success by winning corporate cold calling competitions and receiving recognition for most improved overall performance.

• Executed email marketing campaigns for clients utilizing MailChimp.• Conducted research on Social Media and Digital Marketing using HubSpot.• Designed and implemented Facebook advertisements, incorporating extensive research.• Integrated company websites with Shopify, Google Analytics, and Facebook Pixel.• Collected, analyzed, and optimized data using Facebook Ads Manager.• Developed multiple buyer personas to define target markets and target consumers

• Implemented strategic social media marketing initiatives, focusing on short-form content• Managed email campaigns through Mailchimp, fostering customer engagement and growth• Spearheaded a successful Kickstarter campaign to secure funding for production initiatives• Managed and optimized social media platforms using analytics and media vehicles• Demonstrated expertise in increasing follower count and enhancing brand awareness for JECA• Secured and coordinated partnerships with social media influencers to expand brand visibility and strategic alliances