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Formación en Ciencias de la Comunicación Social de la UBA y de Project Management en el IAAP. Especialización en Search Engine Marketing & Optimization, Campañas Direct Response, Campañas Virales, Programas de Afiliados y Web 2.0. Creación y posicionamiento de marcas y productos basados en esquemas de Revenue Sharing.Specialties: Management de camapañas Direct Response, SEO/SEM, Post Click Analysis, Programas de Afiliados, Viral Marketing y Web 2.0. Negociación de contratos. Posicionamiento de Marcas.
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Director Business StrategyPunto RojoArgentina -
Commercial Director & PartnerMofiler Jun 2024 - PresentArgentina -
PartnerInboxvip Apr 2024 - Present -
DirectorDeventas Sep 2016 - May 2024Ciudad De Buenos AiresBusiness Blueprint: Conceived and crafted the foundational strategy for "deVentas.com", providing a clear roadmap for the venture's evolution and growth.Stakeholder Engagement: Fostered strong relationships with investors, ensuring they were onboard with the company's vision, leading to secured and consistent funding.Vendor Relations: Navigated intricate negotiations to establish beneficial contracts with essential vendors and strategic partners, fortifying the supply chain.Infrastructure Development: Strategically selected and set up state-of-the-art office space and storage facilities, creating an environment primed for productivity.Strategic Forecasting: Delved deep into market analytics, formulating comprehensive business forecasts that anticipated industry shifts and consumer trends.Team Management: Orchestrated the recruitment and mentorship of a top-tier team, instilling values of innovation, collaboration, and customer focus.Financial Oversight: Diligently managed the P&L statements, ensuring the venture remained profitable while aligning with long-term financial objectives.E-commerce Platform Development: Creation of a user-friendly e-commerce platform, delivering seamless shopping experiences.Marketplace Collaborations: Built strategic alliances with leading online marketplaces.Branding & Marketing: Led marketing campaigns for "deVentas.com" as a trusted and recognizable e-tailer brand in the Argentine market.Legal & Compliance: Navigated the complex regulatory landscape of Argentina.Customer Service Excellence: Envisioned and implemented a gold-standard customer service protocol, prioritizing rapid issue resolution and maximizing customer retention.Supply Chain Mastery: Refined logistics and inventory management systems.Process Development & Streamlining: Architected and standardized streamlined operational processes across all departments, optimizing efficiency and consistency. -
Co-Founder & CmoSucre Suites Feb 2017 - Jul 2021ArgentinaSucre Suites is a company dedicated to the management and administration of temporary rental apartments.With over 25 properties managed, more than half owned and the rest managed for third parties, it has generated over 5000 bookings, establishing itself as a reference in the Belgrano area. With excellent customer feedback, 9.1 on Booking and 4.9 on Google, it guarantees excellence in service quality.Brand Development.Photoshooting and image enhancement.Development of the image and look and feel of the apartments.Website implementation.Implementation and connection to OTAs.Connection to the PMS and setup.Revenue Management.Automation of tasks and management systems. -
Director New Business DevelopmentGlobal Mind Jan 2014 - Mar 2017ArgentinaBusiness Opportunity Analysis: Spearheaded comprehensive analyses of potential new business avenues, including content creation, online sales, media partnerships, traffic generation strategies, and e-commerce solutions.Strategic Forecasting: Developed robust forecasting models to predict market trends, potential revenue streams, and investment opportunities, ensuring the agency stays ahead of industry shifts.Business Implementation: Oversaw the seamless integration and implementation of new business models and strategies, driving innovation and diversification within the agency.End-to-End Business Development: Championed the entire lifecycle of new business development, from ideation and market research to client acquisition and service delivery.Stakeholder Engagement: Collaborated with senior management and key stakeholders to align new business strategies with the agency's overarching vision and goals.Competitive Analysis: Conducted regular assessments of the competitive landscape, identifying gaps and opportunities to differentiate Global Mind Agency in the marketplace.Team Leadership & Collaboration: Built and led cross-functional teams dedicated to new business exploration, ensuring collaboration, creativity, and efficiency.Financial Planning & Budgeting: Developed financial models for new business ventures, ensuring profitability, sustainable growth, and alignment with agency financial goals.Risk Assessment & Mitigation: Identified potential risks associated with new business ventures and developed strategies to mitigate them, ensuring the agency's stability and reputation.Reporting & Metrics: Established key performance indicators (KPIs) and reporting mechanisms to monitor the success and ROI of new business initiatives. -
Mobile & Innovation DirectorGlobal Mind Aug 2013 - Aug 2014ArgentinaDepartmental Innovation: Successfully pioneered and established the Mobile Marketing Strategy department, marking a transformative addition to the agency's suite of services.Strategic Campaign Leadership: Spearheaded the strategy, planning, and execution of mobile-centric advertising campaigns, ensuring alignment with evolving mobile user behaviors and maximizing engagement.Brand Partnership Cultivation: Championed business development efforts, forging lasting partnerships with premier brands and positioning the agency as a trusted advisor in mobile marketing strategy.Market Research & Insights: Led initiatives to gather and analyze market trends, user behaviors, and competitive landscape in the mobile marketing domain, ensuring strategies are data-driven and relevant.Client Consultation: Played a pivotal role in consulting clients on mobile user acquisition, retention strategies, and campaign optimizations.Cross-Departmental Collaboration: Fostered collaboration with other departments to ensure integrated marketing strategies that seamlessly blend mobile with other digital and traditional channels.Platform Relationship Management: Established and nurtured relationships with major mobile advertising platforms and networks, ensuring the agency gets early access to new features and promotional rates.Performance Metrics & Reporting: Implemented rigorous performance tracking metrics and developed comprehensive client reports to demonstrate campaign effectiveness and ROI.Innovation in Mobile Technologies: Evaluated and adopted emerging mobile technologies, tools, and platforms to stay ahead of the curve and provide innovative solutions to clients.Stakeholder Communication: Regularly communicated with senior management and stakeholders about department progress, challenges, and future plans. -
Marketing Performance DirectorGlobal Mind Jan 2010 - Aug 2013ArgentinaStrategic Campaign Management: Spearheaded the strategy, planning, and execution of high-impact advertising campaigns, ensuring alignment with client objectives and maximizing ROI. (Google Ads, Facebook Ads, Instagram Ads, PPC & Direct Response Media)Brand Expansion: Championed the business development initiatives for leading brands across sectors. Successfully captured and managed accounts that constituted a significant portion of the agency's revenue stream.Operational Leadership: Oversaw the day-to-day operations of the Performance Marketing department, ensuring efficient workflows, timely campaign deliveries, and optimal resource allocation.Team Building & Development: Successfully built and led a dynamic team of performance marketing professionals, fostering a culture of innovation, collaboration, and continuous learning.Financial Oversight: Managed the Profit & Loss (P&L) for the Performance Marketing division, ensuring profitability, cost-efficiency, and sustainable growth.Platform Expertise: Demonstrated proficiency in leveraging diverse media platforms to achieve campaign objectives and drive results.Data Analytics & Insights: Leveraged advanced analytics tools to derive actionable insights from campaign data, optimizing performance and enhancing client ROI.Client Relationship Management: Established and nurtured long-term relationships with clients, ensuring their evolving needs are met and fostering client loyalty.Content & Creative Collaboration: Worked closely with content and creative teams to ensure that campaign assets are compelling, on-brand, and optimized for performance.Vendor & Platform Negotiations: Led negotiations with vendors and advertising platforms to secure advantageous terms, discounts, and exclusive opportunities.Budget Management: Ensured optimal allocation of budgets across campaigns, platforms, and strategies to maximize results and efficiency. -
Integrated Services DirectorGlobal Mind Feb 2009 - Jan 2010 -
Integrated Services ManagerGlobal Mind Jan 2007 - Jan 2009ArgentinaDepartment Inception: Spearheaded the creation and strategic direction of the new "Integrated Services" department, ensuring a holistic approach to digital marketing solutions.Business Strategy Design: Defined and refined business lines, aligning services with market demands and the agency's core competencies.Geographical Reach: Orchestrated online strategy deployment for premier brands across Argentina, Mexico, and Chile, ensuring localized and impactful digital presence.Team Leadership & Development: Led a multifaceted team specializing in diverse digital domains, from Direct Response campaigns and SEO to Viral Marketing and Mobile Marketing. Nurtured talent, ensuring continuous upskilling and performance excellence.Resource Allocation & Management: Oversaw efficient utilization and allocation of both human and technical resources, guaranteeing optimal project delivery and client satisfaction.Strategic Business Expansion: Drove business development initiatives, identifying growth opportunities, and establishing the department as a revenue powerhouse within the agency.Financial Acumen: Managed the department's Profit & Loss (P&L), ensuring fiscal discipline, profitability, and alignment with overall agency objectives.Forecasting Mastery: Implemented data-driven forecasting models, anticipating market trends, client needs, and resource requirements, ensuring proactive strategy adjustments.Vendor & Partnership Management: Negotiated and forged robust contracts with vendors and strategic partners..Operational Excellence: Championed operational efficiency, streamlining processes, and ensuring timely delivery of services, leading to heightened client satisfaction and retention.Innovation & Service Diversification: Continuously explored and integrated emerging digital trends and tools, ensuring the agency remained at the forefront of digital marketing solutions. -
Product Manager Dearriba.ComGlobal Mind Apr 2003 - Jan 2007Project Leadership: Managed and drove multi-disciplinary teams to achieve goal-oriented product development projects, ensuring timely delivery and adherence to quality standards.Strategic Partnership Management: Coordinated and reviewed contracts with key vendors, including carriers, media entities, and other strategic partners, fortifying business relationships.Marketing Strategy & Execution: Developed and executed a robust marketing plan, adapting to market changes and maximizing reach.Media Relations & Negotiation: Led high-stakes negotiations with prominent media partners, ensuring optimal brand visibility and budget allocation.Performance-Driven Marketing: Implemented performance marketing strategies to drive conversions and enhance ROI.Communication Blueprint: Architected a cohesive communicational development plan, streamlining brand messaging across channels.Promotional Innovations: Conceptualized and executed unique promotional campaigns, significantly boosting user engagement.Pricing Strategy: Established competitive pricing models in line with market insights and organizational goals.Operational Excellence: Directed day-to-day business operations, emphasizing efficiency, service quality, and customer satisfaction.Financial Oversight: Managed Profit & Loss (P&L) portfolios, optimizing revenue streams and curbing unnecessary expenditures.Product Oversight & Innovation: Supervised the product development lifecycle, from ideation to launch, ensuring market relevance and technical robustness.Team Leadership: Managed a dynamic team of developers, designers, database administrators, customer service professionals, and logistics experts, promoting skill development and collaboration.Business Expansion: Spearheaded the development of innovative business models and products, particularly focusing on revenue-sharing mechanisms such as Free ISP, Chat phone, and Value-Added Services (VAS). -
Product ManagerNaveganas Panamá Oct 2005 - Nov 2007Strategic Partnership Management: Coordinated and reviewed contracts with key vendors and partners to ensure service quality and consistency.Marketing Leadership: Spearheaded the development and successful execution of a comprehensive marketing strategy, elevating brand presence and reach.Brand Establishment: Successfully introduced and established the 'Naveganas' brand in the Panama market, achieving significant brand recognition within the first year.Media Relations: Led strategic negotiations with media entities, optimizing budget allocation and ensuring impactful visibility.Communication Strategy: Orchestrated holistic communicational development, aligning messaging across channels for brand coherence.Promotional Campaigns: Designed and implemented innovative promotional campaigns, driving user acquisition and retention.Pricing Strategy: Defined competitive rate structures in alignment with market trends and company objectives.Operational Leadership: Oversaw daily business operations, ensuring efficiency and service excellence.Financial Stewardship: Managed Profit & Loss (P&L) statements, ensuring profitability and sustainable growth.Forecasting & Execution: Implemented data-driven forecasting models to predict market trends and adapt strategies accordingly.Product Management: Led the control and development of new products, ensuring they meet market demands and technological advancements.Team Management & Development: Directed a diverse team of developers, designers, database administrators, customer service representatives, and logistics personnel, fostering a collaborative and high-performance culture.
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Technology ConsultorIndependent May 1995 - Apr 2003Software Development Guidance: Offered expert insights and recommendations on software development best practices, ensuring clients benefit from cutting-edge solutions tailored to their unique requirements.Network Consultation: Delivered comprehensive consultations on network structure and design, ensuring efficient data flow and optimal performance for businesses of all sizes.Network Evolution: Led the hands-on development and implementation of advanced network systems, bolstering client infrastructure with robust and scalable solutions.Custom PC Assembly: Specialized in crafting custom PC setups, meticulously selecting and integrating components that align with client needs, from high-performance workstations to gaming rigs.Technical Support & Maintenance: Provided rapid-response PC repair services, diagnosing and resolving hardware and software issues, minimizing downtime and ensuring clients' operations remained uninterrupted.Client Collaboration: Engaged closely with clients to understand their specific challenges and requirements, translating these insights into actionable technology solutions.Continuous Learning: Kept abreast of the latest advancements in technology, software, and hardware, ensuring recommendations and services were consistently at the industry's forefront.Tailored Solutions: Recognized for creating bespoke solutions, each meticulously designed to address the unique challenges and goals of individual clients.Infrastructure Enhancement: Assisted businesses in bolstering their IT infrastructure, driving efficiency, security, and scalability.Training & Skill Transfer: Often conducted sessions to empower clients with the knowledge to maintain and make minor adjustments to their systems, fostering self-reliance.Performance Optimization: Regularly reviewed and optimized client systems to ensure peak performance and longevity.
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Technolgy ProfessorIac Instituto Argentino De Computación Aug 1999 - Mar 2003Content development of education programsContent update.Class and teacher coordination.Teaching courses:Basic and Advanced Excel.WordBasic and Advanced Access.Network DevelopmentPC repair.
Matias Rossi Skills
Matias Rossi Education Details
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Communication -
E.T.M. RaggioPublicity
Frequently Asked Questions about Matias Rossi
What company does Matias Rossi work for?
Matias Rossi works for Punto Rojo
What is Matias Rossi's role at the current company?
Matias Rossi's current role is Director Business Strategy.
What is Matias Rossi's email address?
Matias Rossi's email address is mr****@****mind.la
What is Matias Rossi's direct phone number?
Matias Rossi's direct phone number is +5411512*****
What schools did Matias Rossi attend?
Matias Rossi attended University Of Buenos Aires, E.t.m. Raggio.
What skills is Matias Rossi known for?
Matias Rossi has skills like Publicidad En Internet, Sem, Google Adwords, Online Advertising, Web 2.0, Marketing En Internet, Google Analytics, Mercadotecnia En Medios Sociales, Ppc, Viral Marketing, Pago Por Clic, Marketing Viral.
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