Matija is an impact entrepreneur committed to solving global food problem. He is recognized as one of European Top Innovators (Sifted by Financial Times) and a thought leader in the fields of foodtech, agtech and building sustainable food systems. Matija founded AGRIVI, where he serves as CEO, with the vision to change the way food is produced and positively impact over a billion lives. Today, AGRIVI helps Fortune 1000 companies across the globe to produce nutritious, healthy, and sustainably grown food by digitalizing their crop production and agriculture supply chains. AGRIVI’s award-winning digital agriculture products focus on solving real-life challenges and everyday processes in agriculture and food industry. The company is recognized by Financial Times, Deloitte, EY and others as one of the fastest growing European companies. Matija advocates for sustainable food systems, future of food, novel food business models, agritech, foodtech, digitalization of the agri-food industry, AI in agriculture, start-up eco-systems, entrepreneurship, and motivation through his thought leadership activities. He regularly participates as a keynote speaker at major global conferences, corporate events, EU parliament, UN FAO events, TEDx and universities. He also consults other startups, investors and agritech industry stakeholders about the market trends and strategy.As a part of impact and social responsibility activities, Matija serves as: 🌱 European Innovation Council Ambassador🌱 OECD-FAO Advisory Group Member for Responsible Agriculture Supply Chains 🌱 UN Global Compact Croatia Board Member🌱 Faculty Council Member for the International Digital Agriculture Study at University of Osijek