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Matilda Ivey Email & Phone Number

Business and Account Engagement Lead | Client Partner | Cultural Strategist | Marketing Consultant @ Societies 2030 at McKinney
Location: Brooklyn, New York, United States 8 work roles
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Current company
McKinney
Role
Business and Account Engagement Lead | Client Partner | Cultural Strategist | Marketing Consultant @ Societies 2030
Location
Brooklyn, New York, United States
Company size
273 employees

Who is Matilda Ivey? Overview

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Quick answer

Matilda Ivey is listed as Business and Account Engagement Lead | Client Partner | Cultural Strategist | Marketing Consultant @ Societies 2030 at McKinney, a company with 273 employees, based in Brooklyn, New York, United States. AeroLeads shows a matched LinkedIn profile for Matilda Ivey.

Matilda Ivey previously worked as Group Client Director at Mckinney and Senior Marketing Consultant at Societies 2030.

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McKinney

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Profile bio

About Matilda Ivey

Experienced marketing and advertising professional with expertise in building and leading integrated B2C and B2B campaigns for Automotive, Beverage, CPG, Entertainment, Financial Services, Healthcare, Insurance, Pharma, Retail, and Telecommunication companies. Has held senior account management and strategic planning roles driving agency revenue and profitability, providing cross-functional team leadership, and developing omnichannel engagement programs. Responsible for cultivating new business growth and establishing key relationships with clients at the Director, GM, VP and CMO levels. o Skills and Expertise: Integrated Marketing Communications, CRM, Digital and Social Consumer Engagement, Grassroots and Event Marketing, Shopper Marketing, Diversity and Inclusion, Multicultural and Cross-Cultural Segment Marketing (African American, US Hispanic, LGBTQ and Asian).

Current workplace

Matilda Ivey's current company

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McKinney
Mckinney
Business and Account Engagement Lead | Client Partner | Cultural Strategist | Marketing Consultant @ Societies 2030
durham, north carolina, united states
Website
mckinney.com
Employees
273
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8 roles

Matilda Ivey work experience

A career timeline built from the work history available for this profile.

Group Client Director

Current
Mckinney
Aug 2022 - Present

Senior Marketing Consultant

Current
Societies 2030

Advise brands and boutique creative agencies on UX consumer journeys, strategic business plans, cultural immersions, digital content marketing, and go-to-market strategies.

Mar 2018 - Present

Group Director, Client Engagement

Vmly&R

Greater New York City Area

Senior client leader across WPP integrated AOR teams supporting Amtrak and Office Depot accounts with over $140MM in P&L revenue (media, fees, production). Direct relationships with CMO and VP, Marketing client partners. Led dedicated integrated agency teams (IAT) of 50+ people, including creative, media planning and buying, cultural marketing, account.

Mar 2019 - Jan 2022

Svp Director Of Client Service (Uwg)

Wpp

Greater New York City Area

Member of senior leadership team responsible for agency P&L and annual revenue targets ($150 MM). Collaborated in shaping new agency positioning, intellectual property (IP) and identity that stimulated organic and new account growth. Stewarded agency-wide digital retraining efforts with consultant that invigorated new strategic approaches to solving client.

Oct 2016 - Mar 2018

Vice President Client Service (Uwg)

Wpp

Greater New York City Area

ACCOUNTS: Amtrak, Anthem, City Parks Foundation, Colgate Palmolive, Disney, Home Depot, Namaste /Organic Root Stimulator, Pfizer, Progressive Insurance and United States Marine Corp (USMC)Managed P&L for 9+ agency accounts including providing strategic oversight for the development and implementation of integrated marketing plans (TV, digital, web, social.

Oct 2014 - Sep 2016

Senior Director

Walton Isaacson

ACCOUNT: Lexus Developed integrated marketing plans across cultural segments (US Hispanic, African American and LGBT) inclusive of TV, experiential, digital, social, print and web. Managed annual budgets of $22 MM. Collaborated with internal teams to secure new assignments from regional dealers in 15 markets; with over $30MM in revenue. Strategized and.

Jul 2013 - Oct 2014

Integrated Marketing And Advertising Consultant

Contract Assignments

Greater New York City Area

Multicultural Business Strategy, Data and Shopper Insights

Aug 2012 - Jul 2013

Senior Group Account Director

Uniworld Group, A Wpp Company

Greater New York City Area

Handled strategic and account leadership on multiple Fortune 50 accounts. Consistently grew organic business through uncovering new insights and non-traditional solutions among emerging consumer groups. Accounts: Colgate-Palmolive, CVS/pharmacy, Home Depot, Marriott International and Vertex Pharmaceuticals Key Accomplishments: Grew Colgate Total market.

Nov 2008 - Jul 2012
Team & coworkers

Colleagues at McKinney

Other employees you can reach at mckinney.com. View company contacts for 273 employees →

RB Regina Brizzolara Regina Brizzolara Colleague at Mckinney Raleigh, North Carolina, United States, United States View → KA Kenna Adams Kenna Adams Colleague at Mckinney Dallas-Fort Worth Metroplex, United States View → GM Gillian Mcbrayer Gillian Mcbrayer Colleague at Mckinney Raleigh-Durham-Chapel Hill Area, United States View → MC Marci Caldwell Marci Caldwell Colleague at Mckinney Mckinney, Texas, United States, United States View → JS Jamie Steentofte Jamie Steentofte Colleague at Mckinney Durham, North Carolina, United States, United States View → KD Kev Ditten Kev Ditten Colleague at Mckinney Stockport, England, United Kingdom, United Kingdom View → RP Renee Puckett Renee Puckett Colleague at Mckinney Dearborn, Michigan, United States, United States View → SK Sara Knapp Sara Knapp Colleague at Mckinney Brooklyn, New York, United States, United States View → EA Elanah Abrams Elanah Abrams Colleague at Mckinney Wake Forest, North Carolina, United States, United States View → JS Julie Song Julie Song Colleague at Mckinney Franklin Lakes, New Jersey, United States, United States View →
FAQ

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Quick answers generated from the profile data available on this page.

What company does Matilda Ivey work for?

Matilda Ivey works for McKinney.

What is Matilda Ivey's role at McKinney?

Matilda Ivey is listed as Business and Account Engagement Lead | Client Partner | Cultural Strategist | Marketing Consultant @ Societies 2030 at McKinney.

Where is Matilda Ivey based?

Matilda Ivey is based in Brooklyn, New York, United States while working with McKinney.

What companies has Matilda Ivey worked for?

Matilda Ivey has worked for Mckinney, Societies 2030, Vmly&R, Wpp, and Walton Isaacson.

Who are Matilda Ivey's colleagues at McKinney?

Matilda Ivey's colleagues at McKinney include Regina Brizzolara, Kenna Adams, Gillian Mcbrayer, Marci Caldwell, and Jamie Steentofte.

How can I contact Matilda Ivey?

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