Matilda Ivey Email & Phone Number

Advise brands and boutique creative agencies on UX consumer journeys, strategic business plans, cultural immersions, digital content marketing, and go-to-market strategies.

Greater New York City Area

Senior client leader across WPP integrated AOR teams supporting Amtrak and Office Depot accounts with over $140MM in P&L revenue (media, fees, production). Direct relationships with CMO and VP, Marketing client partners. Led dedicated integrated agency teams (IAT) of 50+ people, including creative, media planning and buying, cultural marketing, account, PMO, and strategy.

Greater New York City Area

Member of senior leadership team responsible for agency P&L and annual revenue targets ($150 MM). Collaborated in shaping new agency positioning, intellectual property (IP) and identity that stimulated organic and new account growth. Stewarded agency-wide digital retraining efforts with consultant that invigorated new strategic approaches to solving client challenges. Facilitated client rollout of agency's first published white paper that established new thinking on cultural and generational… Show more Member of senior leadership team responsible for agency P&L and annual revenue targets ($150 MM). Collaborated in shaping new agency positioning, intellectual property (IP) and identity that stimulated organic and new account growth. Stewarded agency-wide digital retraining efforts with consultant that invigorated new strategic approaches to solving client challenges. Facilitated client rollout of agency's first published white paper that established new thinking on cultural and generational marketing. Managed staff of 28 including account, integrated media and PMO teams. Show less

Greater New York City Area

ACCOUNTS: Amtrak, Anthem, City Parks Foundation, Colgate Palmolive, Disney, Home Depot, Namaste /Organic Root Stimulator, Pfizer, Progressive Insurance and United States Marine Corp (USMC)Managed P&L for 9+ agency accounts including providing strategic oversight for the development and implementation of integrated marketing plans (TV, digital, web, social, experiential) and project-based assignments (with over $34 MM revenue). Partnered with clients to incorporate new social listening… Show more ACCOUNTS: Amtrak, Anthem, City Parks Foundation, Colgate Palmolive, Disney, Home Depot, Namaste /Organic Root Stimulator, Pfizer, Progressive Insurance and United States Marine Corp (USMC)Managed P&L for 9+ agency accounts including providing strategic oversight for the development and implementation of integrated marketing plans (TV, digital, web, social, experiential) and project-based assignments (with over $34 MM revenue). Partnered with clients to incorporate new social listening tools, UX digital and data analytics to increase diverse customer engagement (CRM) and refine consumer targeting. Worked with WPP cross-agency team leaders to ensure seamless integration of communications messaging and program measurement. Supervised team that created innovative, digital cause marketing program that earned ANA finalist award and generated over +6 MM views and 33% brand engagement. Led campaigns that shifted client from 75% print/collateral to 70% digital / social that resulted in 18% increase in brand awareness and consideration. Managed staff of 28 including account, integrated media and PMO teams. Show less

ACCOUNT: Lexus Developed integrated marketing plans across cultural segments (US Hispanic, African American and LGBT) inclusive of TV, experiential, digital, social, print and web. Managed annual budgets of $22 MM. Collaborated with internal teams to secure new assignments from regional dealers in 15 markets; with over $30MM in revenue. Strategized and assisted research team in creating monthly dashboard and measurement algorithm by customer, region and model that informed marketing… Show more ACCOUNT: Lexus Developed integrated marketing plans across cultural segments (US Hispanic, African American and LGBT) inclusive of TV, experiential, digital, social, print and web. Managed annual budgets of $22 MM. Collaborated with internal teams to secure new assignments from regional dealers in 15 markets; with over $30MM in revenue. Strategized and assisted research team in creating monthly dashboard and measurement algorithm by customer, region and model that informed marketing outputs. Show less

Greater New York City Area

Multicultural Business Strategy, Data and Shopper Insights

Greater New York City Area

Handled strategic and account leadership on multiple Fortune 50 accounts. Consistently grew organic business through uncovering new insights and non-traditional solutions among emerging consumer groups. Accounts: Colgate-Palmolive, CVS/pharmacy, Home Depot, Marriott International and Vertex Pharmaceuticals Key Accomplishments: Grew Colgate Total market share by 12%, launched digital and… Show more Handled strategic and account leadership on multiple Fortune 50 accounts. Consistently grew organic business through uncovering new insights and non-traditional solutions among emerging consumer groups. Accounts: Colgate-Palmolive, CVS/pharmacy, Home Depot, Marriott International and Vertex Pharmaceuticals Key Accomplishments: Grew Colgate Total market share by 12%, launched digital and social campaign that garnered “Global Best in Class” client recognition, 170K+ fans and expanded agency digital assignments, Vertex “Hidden C” campaign recognized as a 2012 PRO Award finalist in multicultural promotion, led new business team in securing $2.0MM+ in incremental fees. Show less