Leading marketing globally at UPM Raflatac Films & Specials Business Unit. Aiming to take the outside-in view to guide printers, brand owners and designers to learn more about sustainable labeling solutions - How to Make the Switch to more sustainable labeling materials and how to Close the Loop to enable recyclability. On a continuous journey to build relevant and engaging marketing in various end-use segments, including everything from Wine, Food, Home and Personal care to Pharmaceuticals and… Show more Leading marketing globally at UPM Raflatac Films & Specials Business Unit. Aiming to take the outside-in view to guide printers, brand owners and designers to learn more about sustainable labeling solutions - How to Make the Switch to more sustainable labeling materials and how to Close the Loop to enable recyclability. On a continuous journey to build relevant and engaging marketing in various end-use segments, including everything from Wine, Food, Home and Personal care to Pharmaceuticals and Industrial products. Member of UPM Raflatac Stakeholder relations and Films & Specials global management teams. Show less

Leading marketing globally at UPM Raflatac Specials business unit. Member of UPM Raflatac Stakeholder relations and Specials Business Unit management teams.

Full responsibility for annual marketing planning and budget management. Responsibility for the enablement of business marketing and communication activities by shaping end executing marketing strategies together with business development. Supporting go-to-market planning & execution to ensure fluent and high performing product commercialization. Research and analysis of market insights, trends and competitors.

Board member at Meltex Oy's Board of Directors.

Versatile job description including business driven marketing planning, brand image & value management, go-to-market planning and execution in cooperation with sales, content creation for sales development, P&L accountability, support of business & product development and accountability on fluent cooperation with all relevant marketing stakeholders.Key Accountabilities:Brand management - Brand growth and equity management- Brand essence definitions- Brand… Show more Versatile job description including business driven marketing planning, brand image & value management, go-to-market planning and execution in cooperation with sales, content creation for sales development, P&L accountability, support of business & product development and accountability on fluent cooperation with all relevant marketing stakeholders.Key Accountabilities:Brand management - Brand growth and equity management- Brand essence definitions- Brand objective setting and result measurementConsumer marketing- Strategic campaign planning including budgeting, media selection and management, campaign analysis- Pricing, positioning and concept planning- Marketing material planning and management- Media agency relationsSales support- Volume forecasting and market share management in close co-operation with sales department - Co-op with Area Managers- Key contact relations management- Attendance to fairs and exhibitionsProduct development- Participation in product development- Product launch planning and management together with marketing director Show less

Responsible & accountable for:Brand image and value management, strategic marketing planning and business development of Bacardi Ltd brands and product portfolio in all Nordic countries, including responsibility on P&L management of entrusted brands. Key contact in liaising with marketing, distribution, retail and logistics partners. Member of Nordics leadership team. Key Accountabilities: - Planning, implementation and evaluation of all marketing activities- Project lead… Show more Responsible & accountable for:Brand image and value management, strategic marketing planning and business development of Bacardi Ltd brands and product portfolio in all Nordic countries, including responsibility on P&L management of entrusted brands. Key contact in liaising with marketing, distribution, retail and logistics partners. Member of Nordics leadership team. Key Accountabilities: - Planning, implementation and evaluation of all marketing activities- Project lead in developing local marketing activation as well as implementing market specific 360° campaigns based on global plans - Full marketing budget management accountability including cost control and phasing - Ensuring the application of conceptual and visual brand guidelines in on & off-trade marketing - Responsibility for monitoring, reporting, and analysis of sales, turnover and profit for the brand in close cooperation with the Sales Department- Initiation of qualitative and quantitative market research, as well as the evaluation of results and making recommendations- Analysis of available market-research data and management of resulting measures.- Participation in the development of new products- Communication and cooperation with the relevant internal and external stakeholders both country, Nordic and European levels- Member of Nordics leadership team. Show less

Responsible & accountable for: Brand image and value management, strategic marketing planning and business development of Bacardi Ltd brands and product portfolio in Finland and Iceland, including responsibility on P&L management of entrusted brands. Key contact in liaising with marketing, distribution, retail and logistics partners. Member of Nordics leadership team. Key Accountabilities: - Planning, implementation and evaluation of all marketing activities- Project lead… Show more Responsible & accountable for: Brand image and value management, strategic marketing planning and business development of Bacardi Ltd brands and product portfolio in Finland and Iceland, including responsibility on P&L management of entrusted brands. Key contact in liaising with marketing, distribution, retail and logistics partners. Member of Nordics leadership team. Key Accountabilities: - Planning, implementation and evaluation of all marketing activities- Project lead in developing local marketing activation as well as implementing market specific 360° campaigns based on global plans - Full marketing budget management accountability including cost control and phasing - Ensuring the application of conceptual and visual brand guidelines in on & off-trade marketing - Responsibility for monitoring, reporting, and analysis of sales, turnover and profit for the brand in close cooperation with the Sales Department- Initiation of qualitative and quantitative market research, as well as the evaluation of results and making recommendations- Analysis of available market-research data and management of resulting measures.- Participation in the development of new products- Communication and cooperation with the relevant internal and external stakeholders both country, Nordic and European levels Show less

Responsible & accountable for brand image and value management, strategic marketing planning and business development of Bacardi Ltd brands and product portfolio in Finland, including responsibility on P&L management of entrusted brands. Key contact in liaising with marketing, distribution, retail and logistics partners. Member of country leadership team.

Responsible for planning and implementation of local marketing activation. Key Accountabilities:- Local event and campaign planning and implementation- Visual planning and material production based on global visual guidelines- Ensuring the application of conceptual and visual brand guidelines in on-trade marketing- Budget responsibility for entrusted brands- Assistance with monitoring and analysis of sales, turnover and profit in close cooperation with Commercial… Show more Responsible for planning and implementation of local marketing activation. Key Accountabilities:- Local event and campaign planning and implementation- Visual planning and material production based on global visual guidelines- Ensuring the application of conceptual and visual brand guidelines in on-trade marketing- Budget responsibility for entrusted brands- Assistance with monitoring and analysis of sales, turnover and profit in close cooperation with Commercial Manager- Analysis of market-research data and management of resulting measures - Close cooperation with relevant stakeholders Show less

Assisting in marketing planning and implementation of local marketing activation.

Investigating and preventing credit card fraud