ABOUTNice to meet you. I am Matilde, a Creative Digital Asset Manager.AS A DESIGNERI specialize in Creative Strategy applied to Digital Marketing. I firmly believe that design should be driven by research and analysis, transforming a pure idea into a successful strategy. My background tightly integrates the product with its communication, aligning with a holistic brand vision. In my projects, I strive to be as transparent as possible, aiming to fulfill the primary role of a designer: to act as an invisible connection between an object or service and the people.I am particularly passionate about the conceptual phase of the design process, working to ensure ideas are expressed clearly, strategically, and organically. Utilizing data-driven methodologies in digital marketing and creative advertising campaigns allows me to optimize the effectiveness and efficiency of the solutions proposed.My distinctive traits as a designer include order, method, curiosity, and common sense, which I constantly apply to create innovative and engaging brand experiences.AS A HUMAN BEINGSensitivity is among my greatest assets: it allows me to empathize with people and the things around me. Enthusiasm and passion in everything I do are other key elements of my personality. I am an attentive observer, especially of small details.People are what they know and what they have experienced: depriving oneself of knowledge is like depriving oneself of self. For this reason, I believe the most important thing is to cultivate: one’s culture, interests, human relationships, and work.I love cooking, aimless walking, going to the market, talking to people, reflecting on what I have done and seen, and recounting it with words, gestures, and drawings. I don’t have any pets, but I would like a cat.I often judge a book by its cover, probably out of professional habit. Sometimes I am wrong