Matilde Clausen Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

As freelance Communications Advisor, I build on 13+ years of experience from agencies; most recently as senior consultant at the communication agency Geelmuyden Kiese specialized in advising B2C companies in the field of branding and marketing PR. Core services:- Building PR and communications strategy: Across earned and owned channels- PR marketing campaigns & influencer activations- Copywriting: Press releases, newsletters and SoMe content- Proactive and reactive press office tasks (both in Denmark and across boarders)- Project management of various marketing initiatives and campaigns; from events to flyers

Copenhagen Area, Denmark

Geelmuyden Kiese is Scandinavia’s largest communications agency, with offices in Copenhagen, Oslo, Stockholm, and Bergen.Develops strategies and executes consumer focused PR campaigns - primarily in connection with launches and brand positioning activities. Working with several Danish and international companies within the sector of FMCG, lifestyle, travel, beauty, and food.Main tasks• Project lead for various clients: Budget planning, briefing and coordination of in-house and external resources all to ensure an efficient process and successful execution• Developing PR- and communication strategies with the goal to build brand awareness and generating sales• Develops PR-plans and press material • Media pitches and builds and maintains media relations• Develops social media strategies and content plans for brands• Vast experience with influencer marketing campaigns, from concept and contracts to results reporting• Planning and executing PR- and consumer events.• New biz activitis (research, proposals, budgets)Key Projects:• Project management of national- and international PR-efforts with the objective to create awareness of an award-winning Danish architect's contribution to the La Biennale di Venezia in 2018. • Project management of a large campaign for a large American brand within the wine industry, including SoMe- & outdoor campaign, press event and consumer event. • Planning and executing influencer campaign and photo art exhibition for a new launch from an intimate apparel brand. Four powerful role models were tasked with putting words and images on the feeling of unlimited freedom.

Denmark

MSLGROUP is a Publicis Groupe owned PR and communication agency. In Denmark the agency works and is located together with other Publicis owned agencies hereunder; JKL (strategic communications and public affairs), Saatchi & Saatchi (creative advertising agency) and Publicis Media (media agency).Contributing with strong project management and accounting skills and creative, effective PR-campaigns across the Nordics for several global clients including Nestlé, Remington, Nikon, LEGO, Staples, Burger King, Airbnb and several P&G brands.Main tasks:• Developing PR- and communication strategies and Nordic PR toolkits• Nordic project lead: Budget planning, briefing and coordination of activities to ensure deliverables in the four Nordic markets• Handling local media relations• Handling and planning social media campaigns• Developing strategies for ambassador and blogger activation• Creating and executing PR- and consumer events• Building client relations• Driving new biz-activities targeting local and Nordic clients • Stakeholder management: KOL-mapping and analysis, journalist audits• Media monitoring and reporting on KPIs Key Projects:• Development of Nordic PR-plans for Nescafé and Nescafé Dolce Gusto including coordination of execution in all markets• PR-launch of Airbnb in the four Nordic countries including: Development of PR-strategy, proactive media tour with co-founder, Nordic coordination of PR-effort, continuously locating PR-stories based on relevant cases and business developments. The PR-activities resulted in Airbnb being the paramount ‘sharing economy’-case in Danish media• Created and executed PR-strategy and brand activation launch of a new Tampax. The concept resulted in media coverage estimated 10 million reach• Created and executed ambassador activation concept for Oral-B and Mikkel Hansen. Resulted in media coverage estimated at 5.5 million in reach.

Copenhagen

Hill & Knowlton (now H+K Strategies) is an international public relations company with over 80 offices around the world. Contributing to strategic planning processes, concept development and execution of marketing PR-activities for global clients including several P&G-brands, Hasbro and Renault I developed a solid understanding of working with earned media. Main tasks• Media relations: Developing press releases, hosting press events, arranging press trips, securing media coverage• Blogger activation• Project management skills: project planning and budget handling• Monitoring and reporting: competitor monitoring, clipping reports, insight analysisKey projects:• Handling PR-outreach around several product launches for P&G’s beauty portfolio (Wella, Aussie, Sebastian, Gillette, Gillette Venus, Olay)• Concept development and Nordic coordination of a press launch event for a new children’s online game.• Co-coordination of activities of the pop-up café for journalists promoting electric vehicles during COP15.

ADtomic Communications is a full-service advertising agency based in Copenhagen.Starting as an intern and after six months I was offered to stay on in a junior consultant role. Primarily assisting senior consultants with new biz activities and ongoing client work. Tasks include:• Developing brand activation concepts - including identification and integration of key message tracks • English copy writing and creative development of campaign elements; film scripts, posters, welcome speeches, activation tools etc.• Co-managing a team of creative and project managers • Planning and executing large scale strategic events (+500 participants)• Research and development of presentation material• Participate in several pitches and ongoing new biz activitiesKey projects: • Development of communication campaign targeting key employers to support the “go-to-market” strategy for client’s global medical block-buster product.• Creative concept development and execution of an annual global sales summits for a health care client• Research, plan and facilitate an internal workshop for a client to develop a brand name for a medical device.

London, England, United Kingdom

• Handling numerous daily incoming inquiries from journalists and media• Daily liaisons with interior/fashion press and stylists • Research and write monthly listings press releases• Assist at photo-calls, photo shoots, in-store filming, book signings and major press events • Responsible for the daily management of one assistant and one intern.Key projects:• Tasked with assisting on delivering fashion media coverage on numerous projects including launch of month long in-store promotions named: 'Tokyo Life', 'Bollywood' and 'Body Craze'.

Cand.Mag., Modern Cultural Studies

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