Matilde Pelkonen Email & Phone Number

Finland

Helsinki, Uusimaa, Finland

Finland

Monochrome is the Leading Instagram Influencer Marketing Agency in Finland. Our Influencer network consists of over 500 the most popular influencers in Finland. We create and execute effective and customized campaigns. In my previous job as a Head of Marketing in foodora, I realised that at the moment, influencer marketing was the most effective way to do marketing. When an influencer posted a photo on Instagram, it increased our sales directly. And customers loved it. However… Show more Monochrome is the Leading Instagram Influencer Marketing Agency in Finland. Our Influencer network consists of over 500 the most popular influencers in Finland. We create and execute effective and customized campaigns. In my previous job as a Head of Marketing in foodora, I realised that at the moment, influencer marketing was the most effective way to do marketing. When an influencer posted a photo on Instagram, it increased our sales directly. And customers loved it. However, there were problems: it was too time consuming and too hard to scale. With over 5 years of experience in digital marketing and with my entrepreneurial attitude, we provide effective and influential marketing campaigns for all growth-seeking b2c companies, without their need to spend countless hours in doing something that is not a part of their core business. We offer:• Database of 500+ most influential Influencers in Finnish markets• Influencer platform and expertise to create the perfect matches between brands and influencers • Influencer marketing campaign execution• ROI-friendly marketing Show less

In 2016, 2017 and 2018 I was assisting in Principles of Marketing Course (mainly grading course works and exams of ~300 students). 2018 I was also working as a Workshop Instructor for 60 students / 10 groups in a live-case project (we had weekly workshops within 6 weeks).

Kauniainen

Skiing instruction combines two of my lifelong passions: alpine skiing and teaching kids. Going once a week (during the winter of course...) to "the Alps of Kauniainen" helps me to stay focused and fresh 🎿💙.

Helsinki, Finland

"foodora is the friendliest delivery service for the best restaurants throughout 10 countries and 33 cities.”My responsibility was to build up and manage marketing department in Finland. Since foodora and actually the whole food delivery business was previously non-existing in Finnish market, it was all about introducing and implementing new marketing strategies. The work was as much providing creative solutions as following global procedures from Berlin. Within the time I… Show more "foodora is the friendliest delivery service for the best restaurants throughout 10 countries and 33 cities.”My responsibility was to build up and manage marketing department in Finland. Since foodora and actually the whole food delivery business was previously non-existing in Finnish market, it was all about introducing and implementing new marketing strategies. The work was as much providing creative solutions as following global procedures from Berlin. Within the time I worked with foodora Finland, the business grew from previously non-existing to the business that has hundreds of daily orders in four cities, hundreds of employees and also hundreds of partner restaurants and a very strong presence in Finland.My responsibilities included: • Planning and executing strategic, integrated marketing mix; including own, paid and earned media• Delivering 20-30% monthly growth in customer orders• Managing Influencer relations, Social media, PR• Managing marketing campaigns: outdoor, print, tv stream, radio, promotions, social media• Allocating and managing monthly marketing budgets• Analysing weekly performance Show less

Helsinki, Finland

"foodora delivers food from top local restaurants to your doorstep. foodora is a Berlin-based, originally Rocket Internet‘s start-up.”In 2015 food delivery service foodora launched in Finland. I was part of the foodora’s success story from the very beginning, building the business from the ground up. Now, foodora has 100+ partner restaurants in 4 cities in Finland. Globally it is live in 33 cities and 10 countries. My main responsibility was to negotiate partnerships with… Show more "foodora delivers food from top local restaurants to your doorstep. foodora is a Berlin-based, originally Rocket Internet‘s start-up.”In 2015 food delivery service foodora launched in Finland. I was part of the foodora’s success story from the very beginning, building the business from the ground up. Now, foodora has 100+ partner restaurants in 4 cities in Finland. Globally it is live in 33 cities and 10 countries. My main responsibility was to negotiate partnerships with Helsinki-based restaurants. Besides that I had multiple other tasks, to name a few: creating marketing materials, dispatching the orders, customer service, even delivering the orders by bike! Show less

This project was all about making dreams come true. Together with Janna Salokangas, we published an exercise-filled travel book “Ei tosiaankaan liian vakava matkakirja” and organised ten charity events for children. The aim of the project was to sell an exclusive 210 books edition, to fund ten charity events for children. To achieve this goal, we encouraged our friends, well-known Finns from different fields to participate in this project. To name a few, e.g. Janna Hurmerinta, Roope… Show more This project was all about making dreams come true. Together with Janna Salokangas, we published an exercise-filled travel book “Ei tosiaankaan liian vakava matkakirja” and organised ten charity events for children. The aim of the project was to sell an exclusive 210 books edition, to fund ten charity events for children. To achieve this goal, we encouraged our friends, well-known Finns from different fields to participate in this project. To name a few, e.g. Janna Hurmerinta, Roope Salminen, Sami Garam, Janne Uotila, Nita Arpiainen, Kalle Palander and Aira Samulin were gladly involved in this successful project. The book edition was sold out, and in January 2015 we organised the following events: 1. Cooking competition for SOS Children’s Villages’ children and teenagers. 2. Acrobatic event for SOS Children’s Villages’ children and teenagers. 3. Movie event for children with heart illnesses. 4. & 5. Skiing instruction day for Pelastakaa Lapset ry children6. & 7. Cooking and baking events for Ronald McDonald House Charities families.8. Detective event in Jaatisten Maja for disabled children.9. Improvisation event with Improryhmä Kolina for children who have cancer and their families. 10. Music event in HYKS Children hospitalThis five month project taught me that "the true entrepreneur is a doer, not a dreamer" - that’s why dreams need to be actualised.I developed and honed these skills during the project: • Creative concept development• Content creation: press releases, Facebook-posts, blog texts• Branding• Project Management• Digital Marketing: webpage, 1000+ followers facebook-community, blog, online-store• Storytelling• Creating “jump outside your comfort zone and see the world with kids eyes”-type of exercises• PR• Partnerships• Lay out a book with InDesign• Visual identity: logo, web page, colors, fonts, illustrations• Create a webpage Show less

Helsinki Area, Finland

“Fingertip is a growing startup, creating Salesforce-based decision-making environment.”My internship in Fingertip was related to Aalto Fellows Studies. My tasks included: • Branding: I took part of the project where we implemented new marketing messages and visual identity• Manage projects: new web page conception and development• Storytelling

Helsinki

• Digital marketing & Integrated marketing communications• Maintaining Social media: create facebook-ads, apps, posts• Measuring the analytics• Creating marketing materials: banners, brochures, fb-ads• Maintaining e-shop• Writing press releases and product news• Sales• Customer Service

Helsinki

• Project coordination and material delivers for different medias• Event execution: Saint Petersburg trip, a 10 year party for 200 people• Community Manager in VR's "150 small things and acts" application in VR's Facebook-page• Photo-shoot assistant• General office work

My first own business! I organised adventurous one-week camps for children aged 7-9 in Helsinki.

Educational Psychology & History

Activities and Societies: Major: Educational psychology, primary school teaching Minor: History

Master Of Science (M.Sc.), Marketing

Activities and Societies: Aalto Fellows Program Master's thesis: "Celebrities of Instagram - What Type of Content Influences Followers'.

Exchange Term, Mba

Exchange Term, Bachelor'S Degree

Bachelor Of Science (B.Sc.), Marketing

Activities and Societies: Acti (Association of Marketing Students), Ky-Ski (Skiing Society) Bachelor's thesis: "Liked or nope.