- Management and coordination of special projects- Digital strategic vision and marketing activations- Paid ads strategy and implementation (campaign setup, optimization, and performance analysis)

I am the co-founder of PR Lab - a one-stop agency for all things communications, strategy, branding, production and influencer marketing.PR Lab is a boutique studio for hand-picked clean brands to be discovered and talked about in new markets, tried out by the key players in the field and to be featured by some of the best up-and-coming content creators - worldwide.

I am supporting Snob Non Per Tutti magazine in opening up to the Italian market and foreign markets.My main tasks are:- Marketing analysis for EU market penetration.- Social media consulting: competitor analysis, best practices, engagement techniques- Communication strategy (tone of voice, branding guidelines, setting editorial calendar)- Cross-team leadership: briefing copywriters, team supervision, alignment with media production team- Data-driven campaign setup: from selecting articles for inclusion in newsletters, to determining what format (stories, reels, videos, photo carousels) to publish, when and to achieve what goal.Snob in a few months saw a large increase in ER, link clicks, and followers on the Instagram channel, which converted into more newsletter subscribers.