Abdul Matin Sohel Email & Phone Number

Selected Accomplishment:- Led rice unit of Ispahani Agro limited to achieve a milestone of 25 crore yearly sales turnover from an average 6 crore yearly sales turnover business within 3 years of leading the team.- Played the role of “Project Manager” in setting up 112 MT/Day capacity automatic rice mill for Ispahani Agro limited.Responsibilities:- Devising yearly marketing & sales plan as well as execute marketing & sales policies - Forecast demand and devise production as well as procurement plan aligned with the budget- Monitor sales performance regularly and take corrective actions so that both volume & value target are achieved.- Monitor sales performance of regions and devise sales operational requirements by scheduling & assigning employees as required- Monitor dealer & distributor performances and devise guideline to maintain ROI at dealer & distributor points.- Maintain optimum level of stock by variety and SKU through resource planning- Monitor and take corrective measures to reduce the quantity of market return products- Search for new market as well as development in collaboration with dealers & distributors- Regular monitor the market debt as well as the credit limit of dealers and distributors to the keep the cash flow normal.- Maintain and sustain relationship with all the stakeholders both in house and in the market- Devise market specific marketing and promotional plan for better growth

Selected Accomplishments:• Developed and launched rice business from a pilot project to a separate SBU at Ispahani Agro Limited ( a sister concern of M.M. Ispahani Limited)• Led market launch of 11 new rice varieties in the market. Identified opportunities, researched new product possibilities, collaborated with production team.• Performed market and customer researches and demographic profiling to identify and capitalize on unmet needs.Major Responsibilities:- Monitoring Daily Sales activities and ensure sales & marketing policy implementation.- Devising new marketing & communication plans and execution - Designing and implementation of marketing and promotional campaigns. - Preparing all budget documents and execute all process improvements initiatives. - Forecasting demand and design season wise production and purchase plan aligned with budget.- Preparing marketing and financial impact reports and analyze competition business and variances in expenditure and revenue. - Completion of sales operational requirements by scheduling and assigning employees; following up on results.- Maintenance of sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.- Maintenance of all business correspondence and proofread all materials for accuracy. - Maintain and manage vendor relationship.- Explore potential rice markets both in home and abroad.

Responsibilities:- Organize and undertake regular market visit to gather market intelligence and administer prescribed monitoring checklists for Executives and sales officer working in the field level across the country. Coordinate the departmental activities with the Sr. Executives/ Executives of Business Development working across the country- Regularly meet with the partner agencies to ensure the implementation of activities and troubleshoot and solve problems. - Research design formulation as per the management needs, Development of models regarding the research problem at hand, Develop and Pretest questionnaires, Analyze and interpret the collected data, Report preparation and presentation.- Weekly market observation report submission, Regular sales and market analysis and monitoring - Responsible for monitoring and implementation of SFA software “Bxpress” in the daily sales activities.

- Identification of research problem - Development of models regarding the research problem at hand - Formulation of research design - Develop questionnaires - Pretest the questionnaires - Analyze and interpret the collected data - Report preparation and presentation

Mba, Marketing

Bba, Marketing

Hsc, Business Studies

Ssc, Business Studies