Leslie Matis Email & Phone Number

Santa Barbara, Ca, Us

• Launched a first of its kind wellness platform that combines a professional quality supplements E-commerce store, practitioner designed supplement bundles and a virtual, personalized nutrition coaching practice from blueprint, design, development, user testing, enhancements and marketing• Defined the product vision, strategies, and roadmap, including translating product strategy into requirements, user stories, prototype development and launch of an MVP (minimum viable product)• Performed extensive qualitative and quantitative user testing to make data-driven decisions around value prop, target audience and development of a well-rounded understanding of customers’ needs, their journeys and the best ways to engage with them• Collaborate with cross functional teams to create a user centered website, optimized for mobile, with engaging content and personalized recommendations• Partner with the Development team to routinely write tech requirements for product enhancements, launch new features and functionalities based on user research

Greater New York City Area

• Collaborate with stakeholders to strategize and gain insights from research and competitive landscape assessments to make data-driven decisions about product, users, and new markets for companies like Vanguard, Humana and AARP• Utilize methods from our founders’ guidebook, Innovators Anonymous, to imagine the most disruptive products and solutions to propel companies to the next level• Extensive experience working with clients to determine project requirements, roadmap and budget• Schedule and oversee product development and site redesigns from product conception to launch across all departments, including Innovation, User Experience, Design, Editorial, Marketing, Sales, Technology/Development, Research and Analytics using sprints and agile methodology• Improve bottom line results utilizing various marketing strategies, including social/influencer channels and AI-driven tools to maximize audience reach with the most engaging ads campaigns, site audits to improve SEO

Greater New York City Area

• Product lead of 50 wellness programs developed with experts including Deepak Chopra, Dr Phil, Esther Perel, Sally Helgesen, Bill Thomas, Richard Leider, Dick Bolles, Christine Whelan on topics for finding purpose, leadership, sleep, stress, healthy eating, relationships, and work • Developed program content including videos, audio recordings, quizzes, customized interactive product• Supervised and trained associate producers on CMS and QA to build and launch programs • Collaborated with Innovation, Product, Development, UX, Design, Marketing teams to develop website platform, define strategy and product, including free and premium subscription offerings, programs, e-commerce, articles, coaching, live events, corporate partnerships with Optum/United Healthcare, Women of Faith, WME • Utilized data analytics, Alpha UX, A/B testing, focus groups, SEO to routinely implement product enhancements with development team

Santa Barbara, California Area

Greater New York City Area

• Utilized excellent communication skills and product knowledge to present and sell various technologiesincluding Cisco, F5, Microsoft, Riverbed, Citrix, Bluecoat, VMware, Polycom, Services and Cloud offerings• Established strategic relationships with vendor partners resulting in client leads, incentives and discounts

Greater New York City Area

• Project managed internal and global licensing efforts as well as promotional advertising campaigns across Sales, Development, Design, Editorial, UX, QA and Production teams to build number one beauty site with over 3 million unique monthly visitors. Clients included L'Oréal, Avon, P&G, Elle, Walgreens, Mary Kay, Amway, Lancôme• Managed site moderation and customer support, gaining member insights to develop strategy for converting members from free to paid within startup environment• Coordinated with Editorial, Marketing and Development teams to produce weekly newsletter, make daily website updates and import new products into the makeover tool to keep the site fresh and engaging

Greater New York City Area

• Originated a new broker base to over 50 accounts that generated a consistent monthly loan pipeline • Managed team of inside sales representatives, underwriters, and loan analysts to process and fund loans

Greater Los Angeles Area

• Trained in audit fundamentals, financial analysis, and preparation of formal client reports