Working as Head of Marketing at XR Games for 4 years, 10 years working in marketing agencies leading content strategy services for a variety of clients, and a life-long passion for gaming - both professionally and through creating content outside of work - I’m confident that I’ve got the expertise, experience and enthusiasm to deliver success in future senior marketing roles.As Head of Marketing at XR Games, I’ve got a broad range of responsibilities; defining and delivering the marketing strategy for our titles, promoting the studio and its people, team management, research, ideation, reporting and analysis, copywriting, design, social content creation and management, PR, community management, presenting and public speaking, influencer, agency, freelancer and events management.My day-to-day work at XR Games also involves liaising with teams across every department in the studio, along with third party agencies and freelancers, online retailers like Humble and Fanatical, platform holders such as Meta, PlayStation, Steam, and global partners such as Sony Pictures and Lionsgate; all with one goal in mind; maximising opportunities for players to experience our games, all while strengthening our brand and position in the market.My ability to collaborate with various departments and platform-holders ensures that marketing strategies and initiatives are activated cohesively and consistently across all platforms, without the need for direct oversight.In my previous roles working at two leading marketing agencies in Leeds, I lead content strategy services.Working within the studio and alongside every department in the agency - including SEO, CRO, PPC, design, development, motion, earned media, PR and more - it was my responsibility to define and execute content strategies that satisfied the client and their objectives, the customer and their needs, and the project and its KPIs.The output of these strategies included everything from a new website or app, to brand definition, workshops, customer and market research, email marketing strategies, events, videos, podcasts, social media training, offline materials, tone of voice, brand guidelines and more.During those 10 years, I developed and implemented content marketing strategies tailored to specific product categories or entire business ranges for the likes of IKEA, Leeds Beckett University, Crest Nicholson, Stokke, Ebuyer and Ann Summers (to name but a few) focusing on consistent brand messaging and conversion-focused customer journeys, all while maximising sales opportunities.
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Head Of MarketingAmartiLeeds, Gb -
Head Of MarketingXr Games Sep 2020 - PresentLeeds, West Yorkshire, Gb+ Lead digital strategy, planning, execution, optimisation, measurement and reporting across assigned titles, pre and post-launch. Full marketing strategies for Zombieland Headshot Fever across multiple platforms, HITMAN 3 VR: Reloaded, and unannounced titles.+ Plan and execute coordination of all creative and social content, copy and assets, while managing approvals and timelines. Hands-on producing content, working with internal teams across the studio, plus freelancers, agencies, external studios and consultants.+ Community Management for all areas of the studio. Engage with the community through social media, Discord, store reviews, email and other forms of communication.+ Launched XR Futures in 2023; an early-careers initiative to bring new talent into the games industry. Lead the brand design, marketing, copywriting, content creation, videos, community engagement, interviews and more.+ Working closely with our network of press, influencers and content creators to produce content for our games and studio. Resulting in millions of views over hundreds of videos, articles, interviews or panels, promoting our games and studio.+ Writing and submit awards on behalf of the studio, our games, and our CEO, results include becoming a finalist in 44 awards over three years, including TIGA Awards, Develop:Star Awards, Game Dev Heroes, The VR Games Awards, Great British Entrepreneur Awards, Leeds Digital Festival Awards, Prolific North Tech Awards, and more.+ Working with the CEO and senior management to determine studio strategy and new ways of working. Defining studio strategy across comms, PR, product launches, stakeholder engagement, community, platform holder relationships and more.+ Working closely with platform holders and IP holders to maximise and optimise marketing opportunities wherever possible, including Meta, Steam, Playstation, Rebellion, PICO, Sony Pictures, and numerous VR headsets in China. -
Creative StrategistEpiphany Search Apr 2018 - Sep 2020Leeds, GbAs Creative Strategist I develop digital content strategies to support the business objectives of our clients. Either by defining the digital content requirements of the client’s audience or to assist in the identification of gaps in their current digital content.To do this I carry out and manage an extensive range of tasks every day; from conducting content audits reviewing effectiveness, structure and quality of content, to social strategy and production, management and measurement, I get to work closely with stakeholders at all levels including creative directors, industry analysts, freelancers and influencers to drive conversion and maximise ROI.Managing multiple clients strategies at once means my role is extensive and complex. I am also responsible for pitching to clients, social media training, and ensuring that the correct structures, processes and tools are in place for content creation, measurement and management inside the agency and in our clients' businesses.ADDITIONAL RESPONSIBILITIES+ Running workshops with stakeholders at all levels to fully understand user needs, issues and objectives, brand purpose, industry and business challenges and the opportunities for content across all platforms.+ Utilising Google Analytics and social analytics platforms to inform content decisions, review content strategy deliverables, measure performance and understand new opportunities.+ Defining clients’ brand values, tone of voice, content calendars, and full content strategies that would cover everything from a client’s website, to its social channels, email marketing, events and offline materials.+ Identifying opportunities to develop a clients’ brand reach and perception through the generation of multi-channel creative campaigns.+ Bringing together social activation tactics, publications, authors, and influencers to maximise brand awareness and growth on digital channels. -
Content StrategistEpiphany Search Nov 2015 - Apr 2018Leeds, GbEpiphany is an innovative, intelligence led search marketing agency. Our specialists in organic search, paid search and web development help some of the world's biggest brands by creating award winning search marketing campaigns.
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Content StrategistDelete Nov 2010 - Oct 2015London, GbI am responsible for the ensuring that correct structures, processes and tools are in place for content creation and management inside the agency and in clients' businesses.I am heavily involved in projects in the planning phase and early creative phases to uncover clients' needs and requirements around content and play a key role in promoting the services that Delete offers.I also:* Work alongside UX and Creative teams to present content based services to clients - clearly articulating the benefits to ensure content is a primary consideration on projects within the agency.* Write, deliver and review copy based content in the appropriate tone of voice and style as required by clients or for internal projects.* Manage the company's social media output from inception to execution.* Lay IA foundations for CMS' by producing top line site structures and wireframes to enable Information Architects to understand the required fields and functionality* Take a lead role in understanding and shaping the ‘Author Journey' of projects where a client is responsible for content generation and ongoing management* Develop and run content-focused discovery workshops with clients to understand requirements and opportunities for the Agency to provide Content Strategy services* Take a role in content auditing including desk-based, qualitative and quantitative studies, focus groups and evaluations with the aim of gaining a fuller understanding of and empathy with the true aims and opportunities for content provision and the needs of the audience.* Research and advise clients in opportunities and appropriate usage of any and all available content dissemination and ‘social’ channels that would serve their business and brand aims.* Teach clients the benefits and key practices of social media through presentations and workshop sessions that cover Twitter and other social networks. -
Project ManagerLeeds City College Sep 2008 - Oct 2010Leeds, GbUsing Management Information Systems (MIS) and other cross-college databases to ensure correct information for beneficiaries is input and collated. Maintaining all necessary administration systems for the project. Preparing and processing project/financial claims for projects meeting deadlines.Collecting and checking relevant documentation is completed accurately, interpreting and reporting on information to produce data in a manageable form.Extensive liaison with external bodies, internal staff, as well as the general public.First point of contact for all day to day project enquiries. Organising meetings, preparing papers and taking minutes. -
Podcast ProducerSpong.Com Sep 2009 - Aug 2010Wakefield, GbRecord, edit, produce and co-host the fortnightly videogames podcast for SPOnG.com. -
Production AssistantBaskind Promotions May 2007 - Jul 2008Confirming, and adhering to sales contracts established with clients.Calculating additional costs and facilitating any changes to contracts.Sending pre-production samples to clients with correct tags and forms; paying close attention to detail ensuring samples are fully correct at all times. Approving artwork with clients and ensuring approval forms are received and agreed within specified timescales. Continuous liaison between customer and supplier.Handling vast numbers of customer queries though email, telephone, fax, and post. Managing overseas suppliers, confirming orders, timescales and shipping details. Managing the logistics process, ensuring speedy delivery of goods from suppliers to customers as per sales order. Working with freight-forwarders to ensure smooth transition through port of entry.
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Administrative AssistantReal Time Training Jan 2007 - May 2007First point of contact for face-to-face, email and telephone enquiries.General administrative duties.
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Production AssistantMarine Trader Media Oct 2005 - Jan 2007Continuous liaison with brokers regarding advert detail and costings.Establish and maintain relationships with brokers.Entering advert information and proof reading copy - close attention to detail.Confirming the accuracy of adverts placed colours, images etc.Submit advert copy to tight deadlines.Populate proprietary database with bookings.Deal with customer enquiries.Worked closely with Sales to ensure customer satisfaction. General administrative duties.
Mat Murray Education Details
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University Of TeessideComputer Games Programming -
Chichester College Of Arts, Science And TechnologyComputing
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Bognor Regis Community College
Frequently Asked Questions about Mat Murray
What company does Mat Murray work for?
Mat Murray works for Amarti
What is Mat Murray's role at the current company?
Mat Murray's current role is Head of Marketing.
What schools did Mat Murray attend?
Mat Murray attended University Of Teesside, Chichester College Of Arts, Science And Technology, Bognor Regis Community College.
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