Accounts: Allegiant Air, Crystal Geyser, Aristocrat Technologies, Exacta Gaming, Jelly Belly (Domestic + International), Sunsweet• Lead creative initiatives across television, print, out-of-home, digital, social, and experiential platforms for clients.• Demonstrate expertise in brand development, contributing to the creation of holistic brand identities.• Innovatively craft and execute 360-degree campaigns, ensuring a seamless and integrated brand presence.• Develop and present compelling concepts to clients, actively engaging in client collaboration.• Play a key role in agency pitches for new business, contributing to the growth and success of the agency.• Effectively manage, mentor, and inspire a dynamic team of creatives, fostering a collaborative and innovative work environment.• Contribute to the overall direction of the agency, aligning creative efforts with strategic business goals.

• Mentored and guided graphic designers to foster skill development and maintain high creative standards.• Developed and executed innovative concepts for seasonal campaigns, ensuring brand consistency and visual appeal.• Directed on-figure photography, ensuring the portrayal of products aligned with brand aesthetics.• Led the creation of a comprehensive design style guide for each season, establishing a cohesive visual identity.• Collaborated with digital and brand channel partners to produce assets for the website and email campaigns.• Designed responsive home and landing pages, optimizing user experience across various devices.• Generated photography shot lists, sourced visual inspirations (swipes), and collaborated with stylists for on-figure visuals, achieving a harmonious and visually appealing representation.

CLIENTS INCLUDE: Genentech, Chumash Casino Resort, Tiger Oak Media, Giraux Fine Jewelry, Ceiba Legal• Led holistic collaboration with key stakeholders, developing and directing elevated photography concepts for an editorial fashion publication, resulting in a substantial increase in ad sales.• Devised and executed comprehensive strategies for branding and advertising initiatives.• Created and executed integrated campaigns spanning print, collateral, direct mail, and interactive mediums.• Conceptualized, produced, and provided photo art direction for diverse photoshoots, including fashion, people, still life, interiors, and exteriors.• Drove UI and responsive design development for desktop, tablet, and mobile platforms.• Solely responsible for budgeting, producing, designing, and directing large-scale publications. Managed end-to-end processes, including hiring photographers, models, wardrobe stylists, hair & makeup artists, prop stylists, illustrators, printers, and freelance designers.• Sourced and collaborated directly with printers, ensuring strict adherence to production standards and maintaining the highest quality in the final deliverables.

• Led the development of integrated marketing campaigns and strategies for the 2016 season of events, incorporating email and social media channels.• Spearheaded the Marketing Committee, successfully executing marketing objectives and deliverables within the designated timeframe.• Established effective partnerships and collaborated with other committees to ensure a unified and cohesive messaging approach across all initiatives.

• Conceptualized, produced, and directed high-concept and high-production editorial fashion photo shoots for publication, ensuring a visually compelling and innovative final product.• Led the initiative to elevate the "look & feel" of the entire publication through strategic design and photography choices.• Reviewed, hired, and provided direction to a talented team, including photographers, wardrobe stylists, hair & makeup artists, prop stylists, and models, to achieve a cohesive and visually stunning editorial outcome.

• Developed and executed a compelling emotional brand identity for a retail line of prepared meals, encompassing the creation of the name, logo, package design, and promotional materials.• Translated the established brand identity seamlessly into the execution and design of a captivating trade show booth, ensuring a consistent and impactful brand representation.