•Measuring the effectiveness and efficiency of the operational processes both internally and externally of Moxy Ox and researching ways to improve them.•The development and implementation of growth strategies.•Providing mentoring to all employees, including management.•Working to motivate staff to meet or surpass organizational and sales goals.•Recruiting skilled talent and strive to keep the best employees I can.•Oversee all operations and adjusts processes as necessary.•Presentation of new cash-flow opportunities and strategies to ownership.•Regular evaluation of newly implemented sales plans.•Providing a system for employee salaries and benefits to ensure employees feel valued.