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Matthew Patrick is listed as Co-owner and President at Theorist Media at Theorist Media, based in Ventura County, California, United States. AeroLeads shows a matched LinkedIn profile for Matthew Patrick.
Matthew Patrick previously worked as Co-Owner and President at Theorist Media and Director of Content Strategy at Defy Media. Matthew Patrick holds Summa Cum Laude B.A., Psychology from Duke University.
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I specialize in using databased methods to accelerate the growth of YouTube channels. By testing the YouTube algorithm and studying on-platform user behavior, I optimize video content to maximize CTR on calls-to-action, adjust metadata to capitalize on an upload's SEO potential, arrange high-value, high-impact collaborations with top talent, and ensure that production budgets remain efficient by programming uploads in a way that exploits the unique quirks of the platform.
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Los Angeles, Ca, Us
• Creator of two Top 200 YouTube channels with a collective 19 million subscribers and 2+ billion views• Formulated the digital video strategy for top entertainment brands including AAA video game publishers and top film studios • Consulted on data-driven digital video strategy for over 150 different YouTube creators, including 50 with 1 million+ subscribers
New York, New York, Us
• Supervised the operation of the company's 20 core O&O YouTube properties totaling over 30 million subscribers and 125 million unique monthly viewers, including the platform's second biggest channel, Smosh• Helped guide corporate restructuring and strategic priorities following a significant 50-50 merger• Created a 5.3 million view viral video using trend data to guide creative decisions• Leveraged AdWords remarketing campaigns to reduce the company's cost per subscriber by 93%• Tripled call-to-action clickthrough rate, reaching percentages as high as 65%• Achieved an all-time high 50,000 subscribers in one day through strategic partnership and optimized content
Los Angeles, Ca, Us
• Reverse engineered YouTube algorithms, allowing channels greater control over “black box” portions of YouTube• Refined AdWords remarketing campaigns to earn 20% more profit per subscriber • Restructured network-wide metadata practices to boost video visibility through SEO tactics, increasing views by as much as 50% and frequently claiming placement in search’s top ten • Started personally-tailored talent consultations outlining programming strategies, resulting in up to 40% increased daily channel views• Instituted “MatPat Mondays,” weekly company-wide meetings on audience development strategies, now scaled network-wide for all Big Frame channels
Los Angeles, Ca, Us
• Developed weekly Tableau and Excel reports that served as the foundation for network-level vertical strategies and individual channel targeting• Defined a scalable system for analytically reporting on large collections of channels and measuring performance against third-party competitors• Instructed marketing team on social media best practices as defined by metrics-based analysis
• Evaluated Google Analytics data to deliver robust weekly reports on website performance and develop strategies for future growth• Outlined significant restructuring of site navigation, reducing exit rates by 12%
• Contributed to marketing campaigns for AAA-release video games through copywriting, filming, and digital distribution of advertisements and trailers
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Matthew Patrick works for Theorist Media.
Matthew Patrick is listed as Co-owner and President at Theorist Media at Theorist Media.
Matthew Patrick is based in Ventura County, California, United States while working with Theorist Media.
Matthew Patrick has worked for Theorist Media, Defy Media, Break Media, Big Frame, and Reviewtopia.Net.
You can use AeroLeads to view verified contact signals for Matthew Patrick at Theorist Media, including work email, phone, and LinkedIn data when available.
Matthew Patrick holds Summa Cum Laude B.A., Psychology from Duke University.
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