• Creator of two Top 200 YouTube channels with a collective 19 million subscribers and 2+ billion views• Formulated the digital video strategy for top entertainment brands including AAA video game publishers and top film studios • Consulted on data-driven digital video strategy for over 150 different YouTube creators, including 50 with 1 million+ subscribers

• Supervised the operation of the company's 20 core O&O YouTube properties totaling over 30 million subscribers and 125 million unique monthly viewers, including the platform's second biggest channel, Smosh• Helped guide corporate restructuring and strategic priorities following a significant 50-50 merger• Created a 5.3 million view viral video using trend data to guide creative decisions• Leveraged AdWords remarketing campaigns to reduce the company's cost per subscriber by 93%• Tripled call-to-action clickthrough rate, reaching percentages as high as 65%• Achieved an all-time high 50,000 subscribers in one day through strategic partnership and optimized content

• Reverse engineered YouTube algorithms, allowing channels greater control over “black box” portions of YouTube• Refined AdWords remarketing campaigns to earn 20% more profit per subscriber • Restructured network-wide metadata practices to boost video visibility through SEO tactics, increasing views by as much as 50% and frequently claiming placement in search’s top ten • Started personally-tailored talent consultations outlining programming strategies, resulting in up to 40% increased daily channel views• Instituted “MatPat Mondays,” weekly company-wide meetings on audience development strategies, now scaled network-wide for all Big Frame channels

• Developed weekly Tableau and Excel reports that served as the foundation for network-level vertical strategies and individual channel targeting• Defined a scalable system for analytically reporting on large collections of channels and measuring performance against third-party competitors• Instructed marketing team on social media best practices as defined by metrics-based analysis

­• Evaluated Google Analytics data to deliver robust weekly reports on website performance and develop strategies for future growth• Outlined significant restructuring of site navigation, reducing exit rates by 12%

• Contributed to marketing campaigns for AAA-release video games through copywriting, filming, and digital distribution of advertisements and trailers