Matthew Patrick
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Matthew Patrick Email & Phone Number

Co-owner and President at Theorist Media at Theorist Media
Location: Ventura County, California, United States 7 work roles 2 schools
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Current company
Theorist Media
Role
Co-owner and President at Theorist Media
Location
Ventura County, California, United States

Who is Matthew Patrick? Overview

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Matthew Patrick is listed as Co-owner and President at Theorist Media at Theorist Media, based in Ventura County, California, United States. AeroLeads shows a matched LinkedIn profile for Matthew Patrick.

Matthew Patrick previously worked as Co-Owner and President at Theorist Media and Director of Content Strategy at Defy Media. Matthew Patrick holds Summa Cum Laude B.A., Psychology from Duke University.

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Theorist Media

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Profile bio

About Matthew Patrick

I specialize in using databased methods to accelerate the growth of YouTube channels. By testing the YouTube algorithm and studying on-platform user behavior, I optimize video content to maximize CTR on calls-to-action, adjust metadata to capitalize on an upload's SEO potential, arrange high-value, high-impact collaborations with top talent, and ensure that production budgets remain efficient by programming uploads in a way that exploits the unique quirks of the platform.

Current workplace

Matthew Patrick's current company

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Theorist Media
Theorist Media
Co-owner and President at Theorist Media
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7 roles

Matthew Patrick work experience

A career timeline built from the work history available for this profile.

Co-Owner And President

Current
Theorist Media

Los Angeles, CA, US

  • Creator of two Top 200 YouTube channels with a collective 19 million subscribers and 2+ billion views
  • Formulated the digital video strategy for top entertainment brands including AAA video game publishers and top film studios
  • Consulted on data-driven digital video strategy for over 150 different YouTube creators, including 50 with 1 million+ subscribers
Aug 2014 - Present

Director Of Content Strategy

Defy Media

New York, New York, US

  • Supervised the operation of the company's 20 core O&O YouTube properties totaling over 30 million subscribers and 125 million unique monthly viewers, including the platform's second biggest channel, Smosh
  • Helped guide corporate restructuring and strategic priorities following a significant 50-50 merger
  • Created a 5.3 million view viral video using trend data to guide creative decisions
  • Leveraged AdWords remarketing campaigns to reduce the company's cost per subscriber by 93%
  • Tripled call-to-action clickthrough rate, reaching percentages as high as 65%
  • Achieved an all-time high 50,000 subscribers in one day through strategic partnership and optimized content
Mar 2014 - Aug 2014

Senior Youtube Channel Manager

Break Media
Jul 2013 - Mar 2014

Audience Development Lead

Big Frame

Los Angeles, CA, US

  • Reverse engineered YouTube algorithms, allowing channels greater control over “black box” portions of YouTube
  • Refined AdWords remarketing campaigns to earn 20% more profit per subscriber
  • Restructured network-wide metadata practices to boost video visibility through SEO tactics, increasing views by as much as 50% and frequently claiming placement in search’s top ten
  • Started personally-tailored talent consultations outlining programming strategies, resulting in up to 40% increased daily channel views
  • Instituted “MatPat Mondays,” weekly company-wide meetings on audience development strategies, now scaled network-wide for all Big Frame channels
Jan 2013 - Jul 2013

Senior Data Analyst

Big Frame

Los Angeles, CA, US

  • Developed weekly Tableau and Excel reports that served as the foundation for network-level vertical strategies and individual channel targeting
  • Defined a scalable system for analytically reporting on large collections of channels and measuring performance against third-party competitors
  • Instructed marketing team on social media best practices as defined by metrics-based analysis
Jun 2012 - Dec 2012

Digital Strategy Consultant

Reviewtopia.Net
  • ­
  • Evaluated Google Analytics data to deliver robust weekly reports on website performance and develop strategies for future growth
  • Outlined significant restructuring of site navigation, reducing exit rates by 12%
Jan 2012 - Jun 2012

Freelance Production Assistant

G-Net
  • Contributed to marketing campaigns for AAA-release video games through copywriting, filming, and digital distribution of advertisements and trailers
Aug 2011 - Dec 2011
2 education records

Matthew Patrick education

Summa Cum Laude B.A., Psychology

Duke University

Education record

University Of Oxford
FAQ

Frequently asked questions about Matthew Patrick

Quick answers generated from the profile data available on this page.

What company does Matthew Patrick work for?

Matthew Patrick works for Theorist Media.

What is Matthew Patrick's role at Theorist Media?

Matthew Patrick is listed as Co-owner and President at Theorist Media at Theorist Media.

Where is Matthew Patrick based?

Matthew Patrick is based in Ventura County, California, United States while working with Theorist Media.

What companies has Matthew Patrick worked for?

Matthew Patrick has worked for Theorist Media, Defy Media, Break Media, Big Frame, and Reviewtopia.Net.

How can I contact Matthew Patrick?

You can use AeroLeads to view verified contact signals for Matthew Patrick at Theorist Media, including work email, phone, and LinkedIn data when available.

What schools did Matthew Patrick attend?

Matthew Patrick holds Summa Cum Laude B.A., Psychology from Duke University.

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