Matthew Pound is a founding partner of the popular WA-born hospitality group, Varsity.Varsity, which was conceptualised with mates Fabian Bucher and Ben Maher and founded on ashared vision to ‘create a space that always promises to deliver good times’, began as a unipub/restaurant at the former Broadway Tavern site in Nedlands.Today it is a WA success story, operating six venues across Perth and having earned numerousplaudits including being ranked as UberEats “highest customer satisfaction” brand and within thetop 5 UberEats trading venues Australia-wide in 2020.Matthew, whose entire working life has centred around a kitchen or bar, credits an appreciationfor local Western Australian produce, strongly-valued supplier relationships and early adoption ofsocial media as being integral to Varsity’s success.A natural story teller, Matthew drove the Varsity brand’s culture and profile heavily using socialmedia at a time when few brands were doing so. He successfully tapped into the digitally-savvyuniversity market and, over time, significantly grew Varsity’s reach and audience through onlinecollaborations and campaigns, turning it into what is today regarded as one of WA’s most lovedF&B brands.Before establishing Varsity, Matthew operated Pound Events and Promotions, a boutique eventplanning and promotions company specialising in the Perth hospitality sector.A seasoned communicator, with a proven track record of success in brand positioning, publicrelations and market insights. Matthew remains involved in the Group’s marketing and externalcommunications operations while also focusing on Perth’s innovative and fast growing start-upand investment scene.