Mat Rutherford Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

I joined News on a fixed term contract working across food and travel brands. My key project was Taste.com.au.• Developed Taste.com.au new UX initiatives. • Created and facilitated stakeholder workshops gathering requirements and future goals. • Created and aligned the strategic roadmap to define future initiatives.• Reviewed and proposed new information architecture and site navigation.• Working closely with the product team on Coles integrations, working with our third-party vendor defining design deliverables.• Gathered customer feedback to push through a review of our advertising strategy. • Worked with our analytics team to prioritise features.• Set up and utilised heat mapping and other data-gathering techniques to validate customer usage across Delicious.com, The Australian and Plus Rewards.

Sydney, New South Wales, Australia

I head up our Product Design team of 15 designers working across multiple engagements with various clients. I support and drive engagements for the team and align with broader company aspirations. Along with my NAB engagement outlined below I am currently working on a new customer experience with a Western Australia based energy company and an analysis of the end-to-end student experience for a leading university.As part of the Leadership Team my responsibilities include networking with sector leads and exploring new opportunities and to uncover areas of innovation. I then work with my team to identify and align team member skills and aspirations with projects. I work with HR to identify skill gaps and requirements within my team to make sure we have a healthy pipeline of talent always available.I create internal learning workshops and sessions including a recent, very successful, sketch-noting workshop. I’m also on the Social & Culture committee working with budgets and creating events to bring colleagues together across multiple streams.Helping organisations eager to accelerate their growth by implementing new business models and strategies, realising market-changing ideas and delivering experiences their customers will love.

Sydney, New South Wales, Australia

Capgemini acquired frog in 2021 but I continued my frog role as outlined above.

I initially joined NAB as Design Lead on the Engage & Grow domain. I worked on several projects including Online Account Closing, Card Swap and our Personal Finance Manager service. I worked very closely within the Product team to align our thinking to make sure we were solving the correct problem for the correct reasons. I would then work on breaking down the bigger problems into smaller, more digestible pieces to allow us to deliver in true Agile. I created and conducted several rounds of usability testing which directly fed into the direction of the products. I pioneered several elements, particularly in PFM, including contextual tagging and filtering, and spend over time with specific merchants.I was a key member on the Financial Hardship project to make sure we were creating useful and valuable content and real, actionable, support for all NAB customers.Later I moved to the Protect What Matters Insurance team working on key pieces including internal solutions for NAB bankers to make sure they were providing customers with the correct insurance. I worked closely with NAB internal colleagues to align on our solutions and make sure we were truely solving the correct problems. I conducted benchmarking and competitor analysis to help plan out our offerings. I created and facilitated several workshop sessions with existing and non-customers to identify where the bank’s role should start and stop with its insurance products. I also worked closely with NAB’s insurance partner, Allianz, to uncover how we might work on better experiences for NAB customers.I regular engaged other teams and disciplines within NAB to bring them on the journey to create empathy and understanding for what we designing for. This was received incredibly well and helped to break down barriers between silos within the bank.At Frog, I continue to work and pitch with NAB exploring new opportunities and ways we can create valuable, human-centred experiences.

Sydney, Australia

I joined Pureprofile to head up the user experience of both our B2B platform and our B2C service.Initially focused on transitioning our B2B product from a managed service to a self service modelI have been instrumental in the design and development of our core pieces that we have delivered as part of our strategic direction.I head up a team of designers workingclosely with the product team where I define strategy, conduct analysis, facilitate workshops and usability sessions, work on user flowsand customer journeys, create wireframes, prototypes and design artefacts.Overseen by me, my team have developed a living design system that affords a more robust, consistent experience. Following an atomic approach our design system can be utilised by all team members to build bespoke screens easily and allows for speedy handoff to development.A recent key delivery was the new audience builder for our Campaigns application. Builtfrom the ground up I was fully responsible for the analysis, management of key stakeholders, requirement gathering, workshop sessions, content strategy, journey flow and design, and complete wireframe experience. My team and I then pushed visual design to create affordance and clarity where needed pulling from our living design system and feeding back into it. The new Audience builder has been successfully received and continues to be built upon as a key part of our data and insights product suite.Being a smaller company I have had to demonstrate my knowledge and skill in agile product delivery and have had to often step into a product manager role and write agile user stories, define the requirements, acceptance criteria, talk the product and technology teams through sprint planning, oversee the sprint and accept the task once through testing.

I joined BT on a fixed term contract to work on two projects. The first was a brand new initiative connected to the Panorama platform. It was a new way for financial planners to get permission from their clients to make investments because of a change to business requirements. The nature of the interaction demanded that speed of request and response was integral.As a founding member of our new squad I was responsible for working with our product manager to research every touchpoint with our users, map customer journeys, create archetypes, sketch flows, outline user stories, create wireframes, usability testing, align visual design & copy and push through delivery into our live products.We delivered the project successfully and take up was huge. We got great feedback and it became one of BT’s key deliverables of 2018.The second project allowed people to claim on their super insurance much more easily. The project had been languishing for some time so I was asked to jump on and help deliver it. I helped reset the project and refine exactly what it could and should be. The very nature of the project required sensitivity as the people I wanted to talk to who had claimed on their super insurance in the past had been through very tough times so it was a learning curve for me and how to approach those sessions. I engaged professional claim requesters to help me with those sessions.They turned out to be very successful in informing our project and design direction. I shared these sessions with our squad and the effect they had were immense. They were also shared through other teams in the super business as a tool to bring improvement across the end-to-end process.I used those sessions to bring the project back on track, working closely with the PM and BA we delivered the first iteration on time. I handed over the project before my contract expired providing a solid foundation and I’m looking forward to seeing what comes in the future.

Surry Hills

I manage a small, lean UX team to create user-centric, market leading experiences. A keen proponent of collaborative design I work closely within my local and international team of developers, designers and product managers.I am the Senior UX Lead currently working on two products. The first is Safedome which was launched late 2015 in Australia and the USA. Working closely with the Product Owner I was a key figure in driving the product forward. I was responsible for the bottom up design of Safedome including user research, persona development, storyboarding, journey flow and key interactions. I was also responsible for major UI decisions. I organise and facilitate usability testing sessions, communicate results throughout the company and discover pain points that need to be solved to improve the product. Safedome is now entering the second phase of its evolution.The second product is an exciting new concept that we are currently trialling with banks in Europe and Asia. I work closely with the banks and engage onsite with them and their customers to measure our products reception and identify areas of success and where improvements need to be made. From sitting in coffee shops, buying people their morning coffees in exchange for 10 minutes of their time to gather as many opinions as possible to sourcing testers in lab conditions, I believe its vital to get in front of your users; the real people that will be using your products. My daily responsibilities include organising and facilitating workshops within the company to engage as many people as possible in the UX process. I find this then breaks down barriers and everyone feels ownership of the product. I work closely with developers to discover early on if any limitations exist or platform specific issues may occur so we can catch them and a find an acceptable resolution.

North Sydney

I am the senior UX designer at Sandstone Technology working in the Direct Banking department. I work within a team of 14 designers and front-end developers creating beautiful and elegant solutions for digital banking across multiple devices.I am heavily involved in pre-sales activities working closely with clients and customers creating the over-arching conceptual look and feel for projects to be delivered on browser and all mobile devices. I then define project parameters for front-end architecture and back-end development to deliver the perfect application.I recently managed, designed and created, working closely with a Javascript engineer, a conceptual prototype for a personal finance application for a household name which involved a working prototype for iPad, an installation and movie, branded T-shirts and money boxes. It was great fun and a great success with glowing reviews.Clients include some of Australia's best known financial brands.

South Coast Uk

A UX/UI designer based in Sydney Australia and the UK, providing all kinds of new media solutions including UX, websites, CDROMs, PowerPoints, Flash and HTML5 animation to a wide range of clients.With more than 14 years experience in the new media and digital industry, I can offer you a professional yet intimate service that is coupled with fantastic value for money and a complete after-sales care package. One of my key strengths is flexibility. If you need a presentation done for Monday morning and it's Friday afternoon, no problem!I can work remotely or on-site in a support capacity as well as liasing with clients. With experience working 'on location' in Europe and North America supporting conferences and exhibitions. My role is essential in the smooth running of presentations from initial conceptual design to perfect delivery. I also create and run my own training workshops teaching how to use PowerPoint effectively and use correct workflow techniques and practices.Clients include:• Cisco Systems International• Fat Face• Buzzword Creative• Jagtar Semplay Photographer• Ralph Hodgson Photographer• Commercial Lighting Ltd• Marste Engineering Ltd• Tutti Communications• Global Orthopaedics Ltd• WBS Group• Wartsila• Tennyson Ltd• Right On The Line• John Lewis of Hungerford• Hampshire and IOW Wildlife TrustAs well as my key areas within new media I can also offer print design, illustration, photography and art working. Specialties: UX, Web design, graphic design, PowerPoint design, CD ROM design, Flash, HTML, CSS, WYSIWYG layout tools, Photoshop, support, training, illustration• UX• New media solutions• Web design• PowerPoint design & advice• CD ROM design• Conceptual design through to finished delivery• Working remotely and on-site• Training workshops

Basingstoke

• Web design & development. • CD ROM design & development. • PowerPoint design, development & guidance.• Working closely within a studio environment with a team of designers. • On-site support for conference presentations in various global locations.

Southampton, United Kingdom

• Web design & development. • Animation. • Illustration.

B.A. (Hons), Art, Design & Media: Illustration, 2:1

Activities and Societies: Photography Winner 1999 Flag Calendar design/illustration competition.

Btec National Diploma, Art, Design & Media, Distinction

Activities and Societies: Bateson Hall Football Team.