Mats Andersson Email & Phone Number

Netherlands

Roelofarendsveen, The Netherlands

• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with offline and online marketing and product development teams to plan and develop website and print content
• Create engaging content and product descriptions
• Edit, proofread and improve category managers content
• Liaise with other content writers to ensure brand consistency
• Coordinate the translation process

Zaanstad Area, The Netherlands

• Web content management and web consultancy for various clients for Emakina
• Emakina has won multiple awards for projects in digital marketing, websites, e-commerce, applications and communication campaigns for clients like BIC, My Way, and Jaeger Le-Coultre and was elected ‘Horizon Interactive.

Hoofddorp, The Netherlands

• Created and maintained the localization strategy for marketing content, including website
• Created and executed on the localization schedule. Worked with vendors to ensure all assignments are understood, timelines are followed, and deliveries completed correctly and on time and within budget
• Managed processes and tools for localization requests (internal request submission, coordination with external vendors, internal reviewers)
• Worked with Marketing and IT to enhance and effectively globalize and regionalize Bentley’s web properties
• Identified, selected, and maintained the relationship with external localization vendors, including negotiations
• Managed localization budget and provided reporting on localization activities and spend

Hoofddorp, The Netherlands

• Prioritized and coordinated the activities of the EMEA Webmasters/ e-Marketing Coordinators
• Created, maintained, and improved processes around the localization of web content and all marketing collateral for EMEA and South America
• Managed the overall localization budget and report on spending
• Coordinated projects to improve our regional web presence
• Provided monthly reporting on the progress of the regional websites and localization efforts

Hoofddorp, The Netherlands

• Managed content for Bentley’s corporate websites
• Coordinated web projects with translation vendors, copy writers, graphical designers and marketing managers
• Created landing pages for e-marketing campaigns
• Optimized web content for search engines

Amsterdam, The Netherlands

• Maintained primary ownership for the completeness, timeliness, and accuracy of all materials posted on and accessible from ACN’s websites through effective content management
• Coordinated planning and roll-out of multilingual website projects
• Developed online marketing strategies and communicated them to marketing team and management
• Enhanced cross-functional marketing plans to include website development and ensure synergy between print and web communications
• Lead content discussions that resulted in decisions to ensure that ACN’s websites expand relationships with representatives and customers effectively with web-friendly communication
• Managed one direct report

Amsterdam, The Netherlands

As a Web Content Specialist I was responsible for all of ACN's website maintenance (approximately 70 websites). This was achieved with 2 different content management systems (as well as regular manual HTML updates for certain sites) and in close co-operation with graphic designers, web developers, copywriters, marketing managers and translators