Leading a 400 employee strong specialist organization with the mandate to lead one of Swedbank's largest strategic transformations. With an ambition to provide Financial Health and Advice for over one million customers by 2025 and increasing cross sales with 10%, this end to end transformation is enabled by new products, services and financial planning in omni-channel and through the outsourcing of IT and operations to FNZ. Reporting directly to Group Executive Committee member.

I am undertaking the complex role as Wealth Managment Group representative in regards to divestment of Nordea International Private Banking. I am collaborating with entire executive level body to ensure best interest of Nordea Group, including clients and partners. I am overseeing and executing commercial, regulatory, and client impacting decisions.

I managed complex operations on international scale through utilization of professional leadership expertise. I devised effective strategic plans and controlled commercial teams, accompanied by complete authority over Nordea’s investment product universe. I enhanced business productivity by proficiently enhancing Nordea’s investment product universe. I portrayed high-end direction abilities through management of diverse staff members and management of operations on consistent basis. Accountable for the selection and portfolio construction of the investment recommendation used for Nordea's 500000-800000 annnual advisory meeting in PB and affluent segments, ensuring client satisfaction.• Enhanced business development by transforming Nordea’s business model through introduction of a holistic product strategy for Nordea, integrating asset allocation house view and initiating alternative investment, sustainable, smart beta and external products.• Implemented well-organized strategic plans related to terms and pricing models, regarding company value propositions, discretionary asset management, robo advice for advised and non-advised clients in order to defend margin levels and revenue counting up-to 1.6 BN EUR per annum.• Portrayed dedication by managing, implementing top priority, essential, and complex task of wealth management delivery across multiple jurisdictions, customer segments, and distribution channels, maintaining driver and sponsor role, regarding full implementation of MiFID and PRIPPS for Nordea group. • Accomplished business goals by transferring from local to global organization, developing professional relations and formed a more efficient governance model for legal responsibilities as product manufacturer (EUR 35bn) and distributor (EUR 150bn).

I dealt with organizational functions competently in two different continents. I designed and composed value propositions in order to attain substantial financial profits and gain customer loyalty. I led operations of Nordea Asset Wealth Management through my tenure across Europe and India. I played a significant part in excelling AuM by 100 percent during 5 years. I attracted numerous customers and elevated sales through employment of 15 new value propositions.• Streamlined business operations by transmission of local transfer agency units to a centralized distribution hub with strategic outsourcing partners and a common distribution platform.• Utilised multi-tasking and management abilities to deliver cost reductions worth up-to 10M EUR per annum, while distributing state of art infrastructure and operational platform to private and institutional investors.

I headed a team, comprising of well-capable professionals and boosted financial profits by establishing new revenue stream. I executed my investment understanding, I collaborated with team members in order to create effective value propositions for attaining customer attention and deliver widespread sales and profits. • Held accountability of project management role for employment of Nordea’s 1st discretionary offering, being executed at present time in private banking with 20BN EUR in AuM. • Devised and established new revenue stream to Nordea by bringing in external funds.

A variety of cross European assignments where I had the opportunity to work closely with the executive management teams of our clients:• Program Manager for highly complex business and IT projects in Luxembourg and Sweden.• Established a Project Management Office for all projects in a National Central Bank• Established business plans and strategies for new market entries,

Building on a successful Nordic franchise, Skandia decided to establish a Bank for Nordic expats in Switzerland. As responsible for one of the core offerings for this startup; my responsibilities included defining customer- and product value proposition, applying for a Swiss banking license, establishing distribution channels and partnerships, financial forecasting, investment research and due diligence of third party fund managers.Skandia Bank Switzerland went from idea to realization in 20 months and was the first pure internetbank established in Switzerland.

As a sales manager at Skandia I built up a sales organization consisting of 6 teams with 150 part time employees within 2 years, which became the most efficient and important distribution channel for fund and life & pension savings for the bank.The entrepreneurial drive combined with strict result orientation allowed us to build a strong and successful organization, which managed to serve a large client base in an efficient and yet prudent way.

Sälj-Expo was one of Sweden’s leading event sales companies for the retail food and beverage business employing approximately 200 persons on a regular basis with in-store concepts to increase sales. After a fierce ownership struggle ending with two rivaling companies, my assignment was to report directly to the passive owner of one of these companies and try to save as much as possible of the company. As the COO I lead the company during one year and instead of losing half of the business we managed to increase profits, turnover and number of clients