Lead and continue to develop Hoya's market in the Nordic region with innovative, reliable and sustainable products.

Developing lens-solutions for the entire market from an innovative and top modern manufacture in Sweden, for the Nordic and North Europe market.Swedish company. Manufacturer of spectacle lenses, 25 employees, sales SEK 57 million (and Norr frames, sales SEK 10 million). Niche on special products such as high powers, sports frames, mineral lenses and safety spectacles.• Structured and started the Nordic establishment.• Coordinated the ownership directives and board work.• Implemented internal leadership and meeting structure.

Leading Essilor SE and the commercial activities for the brands Essilor and BBGR in Sweden.French company. Manufacturer of spectacle lenses, globally market dominant with 40%, turnover € 6,5 billion, 60,000 employees.Sales Sweden SEK 207 million in 2019, 45 employees. Sales and distribution of lenses to the Swedish optics market under two brands, Essilor and BBGR. Customers: Synsam, Aoptik, Klarsynt, Synologen and independent customers. Number of glasses manufactured in Sweden approx. 1,300,000 pcs.• Responsibility for sales and marketing.• P&L manager for 3 budget sessions/year, direct manager for the sales organization in both companies and customer service.• Active in the Nordic management team.• Nordic agreements with Key Account customers. Negotiation, contract formation and conclusion.• Increased production sales by 40% while maintaining the cost structure.

German company. Manufacturer of spectacle lenses and spectacle frames. Global market turnover SEK 4.5 billion, 4,000 employees. Sales Sweden approx. SEK 75 million, 30 employees. Sales and distribution of glass and frames to the Swedish optics industry. Customers: Synoptik, Klarsynt, Glasögonmagasinet and independent customers.• P&L responsible. Active in the Nordic management team.• Key-Account responsibility for Clairvoyance and Glasses Magazine.• Responsible for Sales and customer service.

Suppurting the swedish market with sales finance services. Financial global part of the conglomerate General Electric. Turnover Sweden approx. SEK Appr. 14 billion in unsecured loans, car financing and sales financing etc.Sales Sales financing Sweden approx. SEK 1.7 billion, approx. 2,200 customers.Regional sales team 4–5 and manager, Key-Account´s 4–6, 2 administrators and 2 project managers. Customers: Jysk, Elon, Hemmabutikerna, Europamöbler, Citroën, Pirelli, COOP m.fl.• P&L is responsible for the Sales Financing department via the Swedish bank management team.• Sales increased from SEK 1.3 billion to SEK 1.7 billion between the years 2003–2007.• Negotiated renewed agreements and portfolio acquisitions.

Coaching people to succes, negotiation and sales.

Sales & Marketing responsible for SE, NO, FI & ICEGerman manufacturer of graphics cards for CAD/CAM systems, modems, routers and computer monitors.The assignment was to physically establish ELSA GMBH in the Nordic market. Sales in 2003 were SEK 25 million, 4 employees.• Established ELSA´'s presence in the Nordic market regarding sales and service.• Negotiated Nordic agreements and started sales with Elgiganten and Elköp in the Nordic region.• Negotiated an agreement with Finland's largest IT distributor.

Sold a lot of Monitors, Sonyprojectors and Graphicboards!