Management consulting, leadership and organizational development, with a hands-on action oriented focus to close the operational gap between strategy to execution.► Strategic and operational advice in strategy and business development, sales, marketing and communication.► Production and training in PR, digital communication and related digital media assets.► Interim management coaching and mentorship.► Board of Director adivsory, guidance, oversight, and subject matter expertise related to sales and marketing strategy.

Founded in Stockholm in 2005, Vironova is a world leading partner to the global life science community in the development of novel therapies for tomorrow. By combining hardware and software solutions for advanced electron microscopy analysis, we support our partners through the whole value chain. From initial sample preparation to imaging and final analytical result, our dedicated team provide insightful and actionable data. We empower clients to make better-informed decisions, to create value and ensure safety for patients worldwide.Vironova provides fast and cost-effective electron microscopy services enabled by our own software and hardware. Our services are performed in the world’s first and only GMP-certified TEM laboratory, creating reliable and traceable results. This makes us the only company with a full-service value chain offer from start to finish.By combining deep industry expertise and data-driven insights, we help clients solve real needs by making the subvisible accessible. With over 200 established customer relationships, Vironova is a leading partner for the life science industry. We have a strong acquisition pipeline of new clients and deep inroads with the global research community.Vironova´s vision is clear, we want to set the golden standard for safe and effective therapy development. We ensure that our clients are placing their trust in the right therapeutic candidates, by removing subjectivity from the picture. Vironova is a key niche player in the life sciences market and we are well positioned to create value in an industry with strong financial characteristics. Society is currently taking the first steps towards unleashing the full potential of gene and cell therapies. Vironova makes the journey safer by providing a clear image of the future. We make the invisible visible today.

My #1 mission at Vironova is to build a scalable sales and marketing organization where our employees thrive and enable our customers to reach their business goals.Vironova is the cutting edge Swedish biotechnology company revolutionizing transmission electron microscopy for sub-visible particle analysis.  We provide comprehensive, hardware, software and electron microscopy services for the analysis of nanoparticles. Vironova revolutionizes access to transmission electron microscopy (TEM)-based image analysis in biopharmaceutical development. Our solution enables automated analyses for faster and better- informed decisions to secure robust bioprocessing and final product quality.Founded in 2005 as a result of interdisciplinary research at the Karolinska Institute in Stockholm Sweden, Vironova has quickly established a following of global customers working in highly-regulated and quality-demanding industries such as vaccine development, the pharmaceutical industry and material science. www.vironova.com

Direction and Go-2-Market strategy set-up. Organizational and process development. Strategy set up to to pure execution on day-to-day digital and analog marketing and sales activities. Performance Management on all inbound and outbound activities in co-operation with ProSales Management Team: Prosales Institute, ProSales Consulting, and ProSales Systmes, IT, and R&D units. Developing and maintaining structure and processes between our CRM, Marketing Automation and Content Management System aiming to create a seamless UX for our customers throughout the buying journey, and financially leverage on our network enabled customer data.►About ProSalesProSales (Acquired by Bure/Mercuri Internatiinal 2020) is a research and advisory firm specialized in B2B commercial excellence. Based on our research we help our clients generate profitable and sustainable organic growth. The last 15 years ProSales have partnered with leading B2B companies in order to push the limit for what we thought we knew about commercial excellence. ProSales Institute offers research-based insights and tools that members of ProSales Network can use to develop themselves and the companies they are part of. ProSales Consulting helps clients with more profound needs for external support in analysis, strategy development, design and implementation of change initiatives. Whatever the format, we use our research and unique understanding of buying logics as the guiding reference when we help our clients turn strategies into sales effectiveness and organic growth.

Creating, developing and delivering workshops with focus on factual B2B insight and motivational speeches at marketing and sales conferences, management meetings, and kick-off events.► Talarforumhttp://www.talarforum.se/mats.henriksson► Skillspartnerhttp://docplayer.se/589305-Skillsnews-2-ny-forelasning-sa-far-du-hjarnkoll-pa-besluten.html► ProSaleshttps://prosales.se/forelasningar-forelasare-inom-b2b/►Speaker - The Sales Conference 2010.Watch snapshot from The Sales Conference 2010http://www.youtube.com/prosalesab#p/u/3/CBmHyYdiejk

Providing consultative advice and services in strategy development with focus towards sales and marketing management. Working with C-level and middle management to bridge the gap between strategy and execution. Examples of projects I have had the privilege to be part of, design, or lead on behalf of our clients:► Global set up of marketing and sales methodology program - based on customer and company business logics. (Automotives)► Analysis, design, and implementation (with PMO) of a common European B2B sales organization based on buying logic, including structure for digitalized approach covering BI, Marketing and Sales units. (Utilities)► Introducing tools for sales and marketing performance management, with relevant KPIs and coaching structure. (Retail)► Digital marketing and sales strategy alignment for CRM, Marketing Automation and CMS system implementations and data synchronization. (Consultative services)► CRM performance assessment, process-, and KPI set-up. Change management (ADKAR) to re-amp and support usage of a MS Dynamics implementation. (Retail)► Management hands-on support and advice for set-up of a demand and lead generation process and staffing of unit. Customer journey mapping and user experience design. (Manufacturing)► Market segmentation analysis. BI framework set up (Gaming Industry)► Social selling and social media strategy design and set up (Manufacturing)► Market segmentation analysis, new product and service offering conceptualization with a business model generation framework. (Broadcasting)

Planing, execution and follow up of all inbound and outbound activities in co-operation with management and sales from the start-up phase for ProSales Consulting, ProSales Institute and ProSales Systems => 2018.CRM and Marketing Automation system owner.

Project & Event Manager + speaker - The Sales Conference 2010.★ Watch snapshot ★http://www.youtube.com/prosalesab#p/u/3/CBmHyYdiejkProject & Event Manager - The Sales Conference 2009.★ Watch snapshot ★http://www.youtube.com/prosalesab#p/u/5/dbNK3C-xmWQ

Responsible for the BI and Marketing department - B2B Lead Development Operations in Nordics incl. System architecture and data repository alignment for BI enablement. Operationally secure tracking and follow up of buying journey data and metrics. From IP, Pre-qualification, MQL/SQL targets, Lead Nurturing and Acquisition Funnel reporting and Retention Management.

Real Estate Agent - Stockholm/Sweden