Mat Sloan Email & Phone Number

Senior research and insights expert with 15+ years experience shaping and delivering impactful international research for award-winning agencies, corporates, start-ups, mutuals and NGOs. I have over a decade of experience in Director level research roles at some of the UK’s most pioneering research-tech start-ups (including Series B: Black Swan Data, Streetbees), operating at the nexus of traditional / contemporary methods. I was also part of the early team at Morar (just four of us in 2011) that successfully expanded the agency to over 100 happy clients and 150+ employees seven years later. This gives me a unique perspective around the opportunities and practical challenges that creative, novel approaches to research brings.I'm a big advocate of empathetic research that amplifies the human, lived experience. This is about getting to the crux of why people do what they do, understanding the forces that shape their behaviour, and addressing the say-do gap. It's why i'm such a fan of ethnography and semi-structured qual, to me the beating heart of true customer intimacy.I believe research findings should bring a fresh perspective to a question/situation to really get people thinking and potentially challenge their assumptions and received wisdom. It's about empathy and seeing a situation for how it really is in the eyes of real people and then deciding the best path forward. I have extensive experience across a wide mix of research methods and techniques and i'm fascinated by the application of visual media, tech and AI in delivering genuinely useful, impactful research.Earlier in my career I cut my teeth in Management Consultancy, building expertise in primary and secondary research, jobs to be done, customer journeys, brand & customer experience strategy and ideation amongst other things. Back then I saw a clear opportunity to improve the cut through and impact of primary research, and have never looked back, learning lots along the way.