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Mats Persson is listed as EXPERTISE: helping companies becoming purpose-ledROLE: purpose auditor, providing tools and expertise to assess and improve progress of the journey at Mats Core Company AB, based in Djursholm, Stockholm County, Sweden. AeroLeads shows a work email signal at thecorecompany.se and a matched LinkedIn profile for Mats Persson.
Mats Persson previously worked as Consultant and CEO at Mats Core Company Ab and Founder and CEO at The Core Company. Mats Persson holds Master Of Business Administration - Mba, Marketing, Mba from San Jose State University.
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Many companies still make a profit while creating a problem for the planet. The Core Company’s purpose is to help brand owners build strong brands while solving a problem for the planet. Among marketers, brand purpose is is higher on the agenda than CSR and sustainability. Sustainability is becoming a hygiene factors while purpose is a differentiator, and therefore more interesting for brand building. More and more companies believe in potential for value creation through brand purpose but there is an “insight deficit” with regards to how a good purpose should be articulated and how should it be activated.The Journey towards becoming purpose-led includes four different steps- Articulation of brand purpose - meaningful, true, consistent with strategy and positioning- Infusion of brand purpose - unleashing creativity and excellence through a shared purpose- Amplification of brand purpose - using touchpoints efficiently to let all stakeholders know- Measurement of brand purpose - measuring real impact of what we doSe mer info på www.the-core-company.comKontakt: mats.persson@the-core-company.com
Listed skills include Business Strategy, Fmcg, and The Influence Of Digitalization On Brand Health.
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Acting as auditor of purpose, helping companies evaluating how they are a progressing on the journey to become purpose-led. A rich repertoire of measurement tools for internal and external assessment of progress. Expertise, tools and procedures for linking your personal purpose to brand purpose.
Gothenburg, Sweden
Founded The Core Company in 1995 as a subsidiary to Kantar. Focused on brand strategy consulting in fmcg, later extending to a large number of business sectors, including finance, b2b, staffing, automotive. Running international marketing training programs for several corporations, including SCA, Arla Foods, Orkla.
Gothenburg, Sweden
Joined SCA Mölnlycke in 1985 as marketing research/insight director in the Consumer Products Division. From 1990 to 1995 VP Marketing Development with global responsibility for brand strategy and advertising development in the feminine hygiene sector, with brands like Libresse, Nana, Nuvenia, Bodyform.
Stockholm, Sweden
Marketing research and insight consulting main focus on global fmcg companies.
Adding specific marketing and brand strategy competence with focus on fmcg.
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Mats Persson works for Mats Core Company AB.
Mats Persson is listed as EXPERTISE: helping companies becoming purpose-ledROLE: purpose auditor, providing tools and expertise to assess and improve progress of the journey at Mats Core Company AB.
AeroLeads has found 1 work email signal at @thecorecompany.se for Mats Persson at Mats Core Company AB.
Mats Persson is based in Djursholm, Stockholm County, Sweden while working with Mats Core Company AB.
Mats Persson has worked for Mats Core Company Ab, The Core Company, Sca Mölnlycke, and Infratest Burke.
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Mats Persson holds Master Of Business Administration - Mba, Marketing, Mba from San Jose State University.
Mats Persson is listed with skills including Business Strategy, Fmcg, and The Influence Of Digitalization On Brand Health.
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