Production company with major sport brands as key customers, 25 employees.Ongoing management of product portfolio, assortment optimization based on market dynamics/trends.Ongoing management of product portfolio, assortment optimization based on market dynamics/trends.____________________________________________________CHALLENGE: ►Face competition from Asia that offers similar products at lower prices.RESULTS:►Directed operations when new factory was established in Poland. Replaced subcontractors in China, Poland, and Sweden with own factory in Poland.►Acquired property, moved machinery, and hired 20 staff.►Captured premium key customer accounts by offering high-quality products (with newly developed product series), personalised service, and local/European production.

Former Duni company with 60 employees.Developed and executed direct go-to-market sales and marketing strategies for all products sold.___________________________________________________CHALLENGE: ►Headhunted to turn around table top company under reconstruction.RESULTS:►Led company out of bankruptcy to positive cash flow.►Improved productivity/operating efficiency 40% by building staff morale and significantly improving employee communication and motivation; introduced transparent information.►Doubled turnover in 18 months by securing key customers in Norway, Finland, France, England, Poland, Germany. Replaced 90% dependency on #1 key customer with 50% dependency on former #1 customer.

LINPAC Group is one of the world’s largest packaging companies.CEO LINPAC Skandinavien AB, 1997-2006CATEGORY MANAGER, Retail Europe, 2003-2004Full P/L. Reported to Division’s MD and Group’s Export Manager. Simultaneously directed Recopac project.___________________________________________________CHALLENGE: ►Establish Scandinavian organisation and introduce LINPAC’s products mainly in Scandinavia.RESULTS:►Catapulted turnover 99 900% and captured 75% of the market in 4 years.►Built European sales organisation from ground up.►Established distributor network in RSA and US; major distributors in US, Brazil, Australia, South Africa, Germany, Israel, and other countries.►Built Scandinavian organisation from ground up. Hired 10-12 staff.Prospected Tesco, Carrefour, ICA, Coop, Findus, and Arla – targeting food industry and food distributors.►Increased turnover double digit MSEK/year for 5 years by persuading Group management to invest 1 MSEK to modify standard product – outperformed Volvo’s long-term supplier and secured new key customer.►Established new standard and model for Swedish Food Industry with Recopac.

Subcontractor of technical mouldings for automotive, defence, and packaging industry.CEO Recopac AB 1996-1997Drove as subsidiary president cutting-edge packaging concept Recopac.CEO Mouldex Form A/S, Denmark, 1995-1997Was subsidiary president for Danish design company with 20 employees and 20-25 MSEK turnover. Led 30 staff designing cutting-edge technical solutions.Key customers: Electrolux, Bofors, Ericsson, RH-Form etc. ___________________________________________________CHALLENGE: ►Ensure staff, processes, operations, and systems kept pace when company grew rapidly – 400% in 5 years. RESULTS:►Sold Recopac system to McDonald’s Sweden.►Directed 1½-year project in Mexico when Frito-Lay group (PepsiCo Inc.) tested system transporting food from factory to store.►Initiated contact and introduced Recopac project to global packaging company LINPAC’s sales and marketing organisations – won brand ambassadors. ►Contributed to sales of Recopac innovation project to LINPAC.