• Manage merchandising and product assortment for the Tobacco category, increasing sales in Moist Tobacco 6.27% and Cigars 14.21% in the first half of 2014 while reducing reclaim over $1 million over the same time period• Analyze contract options for major moist tobacco and cigar suppliers and provide recommendations on which contracts to sign• Work with the accounting department and vendor partners to reduce the amount of unpaid aged invoices for the category, reducing those over 90 days past due by 97.5% since October 2013• Introduce the electronic cigarette category at the Food Lion and Hannaford banners, adding $3 million in annual incremental sales to the organization• Implement a new tobacco set at Hannaford that has generated a positive sales lift of 4% in the first half of 2014

• Led private brand and indirect sourcing events that resulted in cost savings of over $4 million in2012 in Center Store and Produce categories• Led the Strategic Advisory Council for the Strategic Sourcing and Supply Chain Analytics group • Performed Should Cost Analysis for cost increases proposed by manufacturers and aided in the negotiation of lowering costs where needed• Conducted an in-depth analysis into the cost of setting up a new item vs. the amount of Vendor Allowance money billed per item, resulting in $4 million being removed from the Delhaize Vendor Allowance budget in 2013

• Led the DSD project team that researched SEGA and PRCN system differences relating to DSDreceiving processes• Established relationships with key partners in Accounting, IT, EDI, and Category Management to identify and brainstorm solutions to system gaps and presented gap solutions to the steering committee for funding approval• Created Business Requirement Documents outlining system and process needs for each area impacted by the DSD conversion• Worked with business partners, senior management, and the project team to identify gaps in processes for warehouse cost and ensured successful migration and implementation of cost data on 10/2/10• Created the new Category Management Planned Promotion process and trained associates on how to execute the new process

• Led a review of the Baby Accessories category at Food Lion and recommended a new product assortment that increased sales in the category 10% from 2009 to 2010• Analyzed Baby Formula sales and shrink to determine the optimal SKU selection for each state, decreasing shrink by 78 basis points while increasing sales for the category• Conducted category reviews to analyze item portfolio and maximize sales and profit in each sub category• Worked with the Category Manager to manage Vendor Allowances ranging from $7-10 million annually for the category and exceeded this budget every year• Served as co-chair of the Category Management Diversity Council from 2008-2009

• Developed the original pricing strategy and margin targets for the Bottom Dollar Food banner and presented them to Sr. Management for approval• Managed the off-shelf merchandising plans for the Bottom Dollar Food banner and selected sale and EDLP items for the weekly ad flier• Established KVI and full book goals vs. Wal-Mart and secondary competitors and completed KVI checks weekly to ensure we were meeting stated pricing goals• Developed the KVI item list for the Bottom Dollar Food banner based on importance of items to our targeted customer base• Worked with each Category Management team to perform sku rationalization in each category and developed planograms with support from Shelf Merchandising

• Managed regular and promotional retails for all items in the Paper/Detergent Category to maximize sales and gross margins while remaining competitive with primary competitors in each zone• Performed bi-weekly KVI index checks and scheduled category reviews for each price zone to gauge competitiveness with each of our primary and secondary competitors• Managed the index for the Hagerstown price zone and held peers accountable for maintaining acceptable price differences in their respective category vs. primary and secondary competitors

• Worked with our advertising agency to identify and sponsor regional events that fit with Food Lion’s local marketing strategy• Managed the Local Marketing calendar of events and ensured that local events were properly staffed and executed