• Serve as a strategic advisor to CEO to ensure a solid marketing foundation on which Legal Back Office can appropriately scale its growth for success. • Assist in reviewing current marketing procedures and modifying to improve efficiencies as well as setting up new systems and processes to allow for quick company growth. • Advise strategically in the areas of new business development and law firm marketing for clients.• Manage all marketing deliverables and projects for Legal Back Office clients and internal marketing.• Oversee the Marketing team, vendors, and contractors ensuring quality and timely deliverables.• Serve as key leadership contact for Legal Back Office on all marketing issues or requests for internal work and with clients.• Track Key Performance Indicators for Legal Back Office marketing results.• Manage and oversee the onboarding of new marketing clients.

• Responsible for all B2B and D2C marketing and internal/external communications initiatives as the head of marketing for Lexicon, a legal practice management software and services provider for law firms, including Cordell & Cordell, the world’s largest family law firm with 500 employees and 100 offices around the US and UK. • Oversee development from conceptual to creative to production to distribution to analysis of thousands of paid digital and traditional advertising and organic marketing campaigns.• Lead digital marketing functions including: PPC, SEO, SEM, reputation management, review solicitation, social media content and advertising, content marketing, video marketing, email marketing, web development, podcasts, preroll/OTT video, webinars, YouTube Live, etc.• Manage traditional marketing functions including: radio, TV, print, OOH, events, seminars/workshops, etc.• Driving force behind brand management through creation of brand guides and standards while leading rebrand projects for three separate brands to better align with target customer base and goals.• Conduct qualitative and quantitative marketing data analysis, which includes identifying key market and customer demographic statistics for more efficient targeting methods and growth possibilities.• Develop repeatable, scalable processes at all stages of the marketing and sales pipeline in order to expedite nationwide expansion while not sacrificing quality.• Data-driven focus on campaign effectiveness, employee development, and research projects.• Direct public relations and internal corporate communications activities, including media relations, earned media, company meetings, etc.

Promoted five times from an entry-level individual contributor to all management levels of the company culminating in Chief Marketing Officer as part of the Executive Leadership Team.

Provide editorial direction and content for client websites. Develop fresh, original content on a daily basis, including articles, videos, podcasts, and press releases.

Responsible for all online content for Missouri Lawyers Media's seven legal and business publications. Editorial duties included assigning and writing articles along with working with web developers to improve the reader’s online experience through design and architecture improvements.

Covered the accounting, legal, insurance and managed care beats in addition to public companies. This included writing three to four exclusive business news articles each week in a tight deadline environment as well as developing sources at all levels of the companies covered.

Responsible for the overall management of the website and producing all online content, including daily breaking business news that involved writing 80-100 articles each week.

Create weekly industry-ranking lists that entailed detailed research of companies, maintaining constant communication with company representatives, and organizing the database management.