Effective and results-driven executive sales leader with responsibility for driving continuous and consistent business growth and expansion; enabled rapid and substantial partnership development, building this startup company from the ground up.*Work in partnership with Black Duck Partners (Planet Fitness franchisee) to provide high quality software services (CMMS) for hundreds of fitness centers.*Drive the success of business expansion efforts and initiatives; onboarded more than 400 fitness centers onto company software service within 90 days with little to no marketing.*Effectively communicate value of services to customers, including time and cost efficiency increases, streamlining communication, and improving equipment uptime.*Established service agreements with Planet Fitness operators throughout the country, including all centers in San Diego and Tucson.

Manage global sales operations (primarily U.S., Canada, Mexico & Australia) business development for Planet Fitness franchises, Life Fitness’ largest commercial account, representing +10% of U.S. sales. Develop & execute strategic plans to market the entire line of cardio, strength training, functional training, rehabilitative exercise & other fitness equipment.* Provide training & direction, and lead cross-functional meetings for three high-producing national account representatives for the East Coast, West Coast & Central Region territories.* Mentor sales team in customer needs assessment, relationship development & consultative/solutions selling to develop profitable solutions beyond fitness products in a price-sensitive marketplace.* Champion product innovations, technologies & go-to-market projects that result in sales growth & imitation/adoption by industry peers.* Member of the Americas Business Unit VP’s staff, participating in meetings & think tanks to align product management, engineering, sales leadership & customer service.* Oversee sales forecasting & demand planning, product introductions, RFPs/contract negotiations & all facets of the customer experience.* Manage semi-annual executive summaries & account overviews.Highlights:> Launched sales initiatives & incentives that exceeded a prorated sales quota by $2 million+ in 2021.> Maintained 70% share in a multi-vendor environment (2019) & 45% share during the 2020 COVID pandemic.> Partnered with Planet Fitness to develop new training systems, consoles & packaging products, significantly improving satisfaction & retention.> Introduced “SCIFIT” adaptive exercise products, enhancing Planet Fitness’ brand as an “inclusive fitness” company.> Featured speaker at Planet Fitness franchisee conferences; presenter & participant at Life Fitness global leadership meetings.

Responsible for franchise sales and key account management to Planet Fitness clients across the global market, driving growth in new business development, account value and market share. Managed sales to various large franchise models (such as Retro Fitness and Canada’s Good Life) for 10 years and selected by senior management in 2016 to solely manage the Planet Fitness account.* Conducted monthly and quarterly business reviews with clients to evaluate current and future needs and establish long-term relationships.* Investigated and developed resolutions to all types of franchisee service problems and escalations.* Collaborated with the leasing department to create favorable and scalable financing programs.Highlights:> Participated in the negotiation of a three-year exclusive provider agreement with Planet Fitness when they had grown large enough to be established as a separate commercial unit.> Successfully grew sales production from $3 million to $119 million within 10 years by building a team focused on customer solutions, long-term relationships and franchise partnerships.> Drove millions of dollars in sales revenues by creating and managing re-equip sales programs featuring threshold-based discounts, rewards and other incentives.> Instrumental in converting client usage of Cybex fitness equipment and obtaining their market share (90% Life Fitness vs. 10% Cybex)> Co-developed a new program to support international stores in Puerto Rico.

Manage team that supported East Coast Sales.

Managed all installations for both commercial and consumer customers in United States and Canada.