Marketing Manager
CurrentManage team responsible for the successful delivery of the Superdrug Loyalty promotions across the UK. This entailed ensuring that all promotions are correctly loaded into the system as planned by the senior leadership team. Deliver a weekly report to the buying / commercial teams that compared Superdrug's pricing week on week over the last year with our leading market rivals. Follow this up by providing any deeper analysis or answering any follow up questions posed by the buying team off the back of seeing the report. Also supply any off the cuff analysis that the buying teams required.Lead meetings with the senior commercial team for planning each promotional event. Ensuring that the legality of Superdrug’s offers was correct and that the offers made sense from a customer perspective. Negotiated for the renewal of a third party contract for pricing service. THis involved researching and reaching out to several different companies for the tender process, meeting with all of them to discuss whether they could meet our requirements. From then the internal process was followed with the company to renew the contract with a discount. Run analysis to ensure that special promotional periods such as Black Firday and ‘Friends & Family’ ran successfully. This entails ensuring that all the promotions were loaded correctly as planned with the senior teams, then ensuring that all promotions were legal and matched up with what POS had been ordered and signed off. Run the testing process for all of Superdrug’s promotions to ensure that none of the promotions we run are within internal guidelines as well as legal, it also added a check to ensure that the promotions made sense to the customer. Present the company forecasts for our CRM promotions - so that our wider team would be aware of what promotions we were running as well as how well our promotions were doing across the year compared to previous years.