Matt Avero-Sturm Email and Phone Number
Matt Avero-Sturm personal email
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Experienced GTM & Marketing leader at early-stage & growth-stage B2B & B2B2C companies.Passionate about PLG (product-led growth), SDR automation, and next-gen GTM & data tooling.Experience with GTM (go-to-market) motions including PLG, Founder-led sales, ABM + Enterprise sales, and scaled Demand Gen + SDR.Functions I've owned and leveled up include:-Marketing Operations & Strategy, Sales Operations, PLG Operations-Demand Generation-Account-based marketing-Full-cycle sales-Business development (SDR, BDR)-Company operationsDartmouth College recipient of the Perspectives on Design Award, the top award in art & design. Presidential Scholar, recipient of post-graduate fellowship.Love hiking (Mt Whitney summit in my photo!), Bicycled across the US, Dartmouth Rugby (DI) President. Big believer in inclusion.Long-term optimist, short-term realist, high-output, avid collaborator, forever learner.Tech admin experience: Hubspot Certified Admin, Marketo Certified Expert & admin, SFDC / Salesforce, Google Analytics (GAIQ certified), Mixpanel, ChatGPT, Salesloft, Segment, Mutiny, Chili Piper, UserGems, Heap Analytics, Bizible, Excel, Dataloader (ETL), Clearbit, Ringlead, Zoominfo, Google Postmaster, Drift, Leandata, PowerRouter, Litmus Email, LinkedIn SalesNav, SNL / S&P Global MI, HTML/CSS, SQL.
Next Stage Consulting
View- Website:
- linkedin.com/in/matt-avero-sturm
- Employees:
- 8
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Marketing, Revenue Ops, And Gtm Ops LeaderNext Stage ConsultingWashington, Dc, Us
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Marketing, Revenue Ops, & Gtm Ops LeaderNext Stage Consulting 2023 - PresentI help high-potential B2B technology businesses develop and execute strategies for high growth. I partner with founders and marketing leaders to serve as a "first": first Head of Revenue Operations / GTM Ops, first Head of Marketing Ops, or first Head of Marketing.Always happy to talk about Marketing, Growth, and Ops strategies: https://calendly.com/matt-avero-sturm/intro-Create GTM technology and ops roadmaps appropriate to company goals and GTM motion.-Create marketing plans based on efficacy of current channels, company stage, and ICP.-Build executive buy-in, align sales and marketing resources, and execute as needed.-Source and manage consultants for web operations and migrations, design, analytics, campaign operations, paid & organic social, SEO / SEM.
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Head Of B2B Marketing And Growth MarketingElevate Leadership Sep 2023 - PresentNationwide , UsI serve as the (fractional) marketing leader at Elevate Leadership, a high growth HR tech and leadership training platform. -
Fractional Director Of Marketing OperationsSprig 2023 - Jun 2024San Francisco, California, UsI provide fractional leadership for Revenue Operations & Marketing Operations at Sprig, as well as other high-growth B2B companies. -
Director Of Marketing OperationsSprig Jan 2022 - May 2023San Francisco, California, Us-Drove growth from launch to hundreds of mid-market and enterprise customers.-Created Marketing ops, Sales ops, and CS ops functions, including strategy and technology.-Partnered with CMO, Head of Finance, Head of Sales on go-to-market strategy & ops, including planning, budgeting, OKRs & KPIs, comp, account lists, attribution, analysis / reporting.-Hired and co-managed SDR team including coaching, cadences, and partial automation.-Orchestrated a product-led growth and product-led sales strategy, in collaboration with engineering, product, sales, and marketing leadership. Built segmented customer journey including real-time data visibility for product & GTM team, automated touchpoints and segmented meeting booking, and sales team enablement and alerts.-Served as admin for all tools in the sales and marketing stack, including Hubspot, Salesforce, Outreach, GA, etc, and sourced specialist contractors as needed.-Enabled lean marketing team to deliver and test campaigns across email, social, ads, sponsorships, competitor targeting, launches, partnerships/integrations, events, and webinars.
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Senior Manager Of Marketing OperationsSprig Dec 2020 - Jan 2022San Francisco, California, Us
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Senior Manager Of Marketing OperationsEverfi 2020 - Nov 2020Charleston, Sc, Us-Led Marketing Operations for a large, matrixed marketing org & SDR team.-Drove operational alignment across leadership in marketing, sales, CS / implementation, and SDR.-Centralized operations, including lead scoring, routing (LeanData), and reporting & notifications.-Supported leadership with KPI dashboards, reports & analysis, and attribution (Bizible).-Increased campaign reach and performance, and improved system performance, by re-architecting enterprise Marketo instance, including database structure, CRM integration (Salesforce), data hygiene (Ringlead), form shortening (Clearbit) and enrichment (Zoominfo). -Empowered marketing team via field glossary, user guide, custom user interfaces, and trainings.-Fixed email deliverability with technical improvements, team trainings, and a fun competition. -
Marketing Operations ManagerEverfi 2019 - 2020Charleston, Sc, Us
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Marketing Manager, Strategic AccountsEverfi 2018 - 2019Charleston, Sc, Us-Launched account-based marketing strategy in highest-ACV business unit, driving 150% increase in marketing-sourced pipeline, across both net-new and expansion.-Directed one SDR and one intern, managed a former congressperson “door opener”.-Launched first campaign leveraging account-specific product data, delivering increased win rate.-Onboarded executive team to SalesNav Team Link, providing prospecting access to exec network.-Trained sales, account management, and SDR teams on account-based prospecting.
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Sales Development RepresentativeEverfi 2017 - 2018Charleston, Sc, Us-Team top performer, 133% of meetings goal and 145% of opportunities goal.-Led data analysis project to shorten sales cycle and increase win rate and ACV, via ICP & persona.
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Head Of Business DevelopmentIllustria 2015 - 2017-Led company as part of executive leadership team, including managing marketing, sales, revenue operations, and business operations, reporting to the CEO.-Managed one marketer and one full-cycle sales rep, as well as various data and ops contractors.-Prospected and sold to new clients. Average deal size was $4500/month subscription.-Successfully implemented price increase: per-unit revenue +84% and new client spend +400%.-Developed and launched a new product offering alongside CEO.
Matt Avero-Sturm Skills
Matt Avero-Sturm Education Details
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Dartmouth CollegeBachelor Of Arts (B.A.) -
Harvard Business School OnlineBusiness Analytics
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Princeton High School
Frequently Asked Questions about Matt Avero-Sturm
What company does Matt Avero-Sturm work for?
Matt Avero-Sturm works for Next Stage Consulting
What is Matt Avero-Sturm's role at the current company?
Matt Avero-Sturm's current role is Marketing, Revenue Ops, and GTM Ops Leader.
What is Matt Avero-Sturm's email address?
Matt Avero-Sturm's email address is ma****@****ail.com
What schools did Matt Avero-Sturm attend?
Matt Avero-Sturm attended Dartmouth College, Harvard Business School Online, Princeton High School.
What skills is Matt Avero-Sturm known for?
Matt Avero-Sturm has skills like Public Speaking, New Business Development, Leadership, Community Outreach, Business Strategy, Photography, Photoshop, Social Media, Digital Photography, Darkroom, Design Consulting, Start Up Consulting.
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