Matt B. Email & Phone Number

Well established relationships with key accounts and distributor networks across New England, and New York. Chain sales call experience in the on and off premise channels , and convenience channels. Venue and event sponsorship contract negotiations. Creating special events to drive sales and consumer experiences. Management of direct reports , including hiring and dismissals. Experienced in creating wholesaler sales incentive programs , and consumer facing programs to drive business. Understanding of liquor laws across multiple states. Creating pricing to maintain profits and drive sales, budget management. Great team building and sales coaching ability.

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  Area Sales Manager

  New Belgium Brewing

  Jan 2016 - Present - Ct, Western Ma, Ri, Eastern Ny, Vermont

  Area Sales Manager working across multiple states, managing 10 wholesalers and two direct reports. Responsibilities include growing sales , distribution, and brand awareness of NBB portfolio, strengthening relationships at key accounts and wholesalers, and making on and off premise chain sales calls. Additional responsibilities include venue and special management, sponsorship negotiations, maintaining profits and budgets, coaching and training sales teams. Over 20 years experience managing wholesalers, and leading sales teams , great relationships and contacts throughout the industry.