Develop and produce existing and new series, specials, shorts, and features

Lead a cross-departmental team in a full-funnel approach to membership acquisition.From optimizing landing pages for conversion rate and AOV through rigorous a/b testing to top-of-funnel campaign development across owned and paid media, our team used multiple data streams to inform, ideate and optimize, leading to the most rapid membership growth in company history.

Co-Creator of "The Comment Section with Brett Cooper"Conceived, developed and executed marketing campaigns for projects such as "What is a Woman?" "Terror on the Prairie" and Jeremy's Razors.Directed and produced video content for Ben Shapiro, Matt Walsh, Gina Carano, and other Daily Wire talent.

Directed creative for outside contributors and in-house designers, illustrators, video editors and copywriters.

Developed promotional contentDrafted marketing strategies and campaignsConsulted with various departments to optimize their content and workflowsCreated new shows and video concepts for advertisers

Rebranded social brand personality while implementing new content strategies. Created content for YouTube, Twitter, Facebook, Snapchat, Instagram and Websites. Managed high-profile celebrity accounts while balancing brand integrity with highly-engaging content.