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As a results-driven leader with demonstrated success in global marketing, my ability to leverage complex data analysis with creative content and direction has proven to be a valuable asset. I excel at promoting revenue growth, market presence, and brand recognition at the highest levels, and I am proud of my career accomplishments. An avid outdoorsman, when I am not working, you will find me running, riding, or hiking. My favorite quote is “As a leader, you must keep changing. Not your values, but how you get the message across.” - Mike Krzyzewski AREAS OF EXPERTISE: * Campaign Strategy * Market Research & Positioning * Brand Recognition * Content Development CAREER HIGHLIGHTS: * Developed and nurtured brand reputation in startup and mature businesses. * Guided product development from conception to launch. * Executed A/B testing, social media campaigns, and large-scale launch events. * Transformed stagnant marketing programs into robust business partners.
Amazfit
View- Website:
- us.amazfit.com
- Employees:
- 46
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Head Of Global Integrated MarketingAmazfitOlathe, Ks, Us
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Chief Marketing OfficerBaliston Nov 2022 - Nov 2023Sunnyvale, California, UsTapped to build a successful marketing program for a startup smart tech wearables product. Built and led a high-performing sales, marketing, and creative team. Championed market analyses and A/B testing, combining data-driven insights with campaign strategies to deploy innovative, targeted messages that captivate audiences and drive conversions. Monitored and reported KPIs to measure effectiveness. Major Responsibilities: * Developed the brand and debut collection of a tech-augmented, 100% recyclable footwear product. * Led strategic initiatives for growth in B2B channels and direct-to-consumer e-commerce business. * Nurtured the purchase funnel to optimize conversion rates and enhance the overall customer journey.Highlights: * Executed the inaugural product launch in May 2023. * Worked with a PR agency to secure +339M earned media impressions in the first two weeks. * Delivered substantial growth in social following on Instagram, LinkedIn, and Facebook. -
Head Of Global Marketing, FitnessGarmin International May 2014 - May 2022Olathe, Ks, UsTransformed a small marketing department into a robust business partner for the fitness segment with a $25M annual budget. Collaborated to define concept requirements and build detailed marketing plans to ensure timely product launches and event activations. Supervised the efforts of worldwide staff and ad agencies, overseeing the production of content calendars and public-facing communications.Major Responsibilities: * Develop marketing strategies to drive brand awareness, build a sales funnel, and promote usage by pro athletes, mass market users and key retailers. * Monitored and reported KPIs to measure effectiveness. * Influenced leaders to garner buy-in and support to develop major brand and product campaigns.Highlights: * Launched 210 products to support channel expansion and grow segment revenues by 93.6% ($1B+ business). * Spearheaded Garmin Pay and On-Device Music (Spotify, Amazon Music, etc.) marketing partnerships. * Sponsored cycling teams, crafted commercials, and supported the first product launch with Disney. -
Product Line Manager, Binoculars And Spotting ScopesBushnell Dec 2012 - Apr 2014Overland Park, Kansas, UsHired to innovate in a saturated and stagnant industry segment. Managed the product development life cycle, from conception to commercialization and end-of-life. Conducted detailed market research to develop products that address global consumer and retailer needs. Analyzed specifications to determine profitability and marketability.Major Responsibilities: * Drafted roadmaps, schedules, and performance metrics to measure success. * Hosted product workshops at annual Sales Conferences and trained sales and key account teams. * Supported development of product catalogs, special programs & incentives, and marketing materials.Highlights: * Inherited 50 SKUs and launched 20 new products while managing end-of-life for many others. * Introduced an elite, high-end product to the mass market for a previously untapped customer base. * Launched a product that secured a major contract with the US Government. -
Global Product Operations TrainerUnder Armour Jan 2011 - Oct 2012Baltimore, Maryland, UsRequested to transition from the role of Retail Operations Manager to recalibrate and standardize global wholesale business. Designed manuals, modules, and lessons, including “train-the-trainer” sessions, covering the Product Development Management system (PDM), “The Armoury.”Major Responsibilities: * Coordinated with HR Business partners to train and retrain new and existing employees. * Worked cross-functionally to deploy an Armoury Onboarding program to improve knowledge, support, and usage. * Measured program effectiveness by evaluating employee proficiency upon completion. * Streamlined communications and collaboration between developers, sourcing teams, and factories.Highlights: * Trained all product engines, 600 people domestically and abroad, on the PDM system and enhancements. * Implemented and monitored a Subject Matter Expert (SME) program. * Delivered net revenue increases of 24.6% from 2011-2012. -
Retail Operations ManagerUnder Armour Jun 2008 - Dec 2011Baltimore, Maryland, UsChosen to spearhead the development and optimization of retail operations, guaranteeing streamlined processes and exceptional customer experiences. Proficient in leading cross-functional teams, implementing cost-effective strategies, and consistently delivering results. A track record of enhancing operational efficiency, fostering sales growth, and elevating the overall performance of retail establishments.Major Responsibilities: * Identify, develop and publish defined set of Retail polices and procedures in the areas of Human Resources, Operations, Loss Prevention, Customer Service, Inventory Control, Accounting/Finance, etc. * Organizational business results, email collection, SPC customer service surveys and other ad hoc reporting. * Total accountability for all New Store Openings to be opened on-time and on-budget. Highlights: * Opened 95 factory house store (outlets) and 4 specialty stores, including the first brand store in Annapolis, MD. * In 2010, contributed to 23% of net revenue for the company. ($1B+ business) * In 2011, Direct-to-Consumer net revenues grew 62 percent and represented 27% of net revenue for the company. ($1.4B+ business)
Matt Bates Skills
Matt Bates Education Details
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University Of Nebraska-LincolnOrganizational And Media Communication
Frequently Asked Questions about Matt Bates
What company does Matt Bates work for?
Matt Bates works for Amazfit
What is Matt Bates's role at the current company?
Matt Bates's current role is Head of Global Integrated Marketing.
What is Matt Bates's email address?
Matt Bates's email address is mb****@****ell.com
What is Matt Bates's direct phone number?
Matt Bates's direct phone number is +415263*****
What schools did Matt Bates attend?
Matt Bates attended University Of Nebraska-Lincoln.
What are some of Matt Bates's interests?
Matt Bates has interest in Skiing, General Outdorr Activites, Biking, Camping, Hiking, Running, Dualthons.
What skills is Matt Bates known for?
Matt Bates has skills like Retail, Management, Customer Service, Inventory Management, Budgets, Inventory Control, Sales, Cross Functional Team Leadership, Apparel, Team Building, Forecasting, Leadership.
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