Matt Batson Email & Phone Number

Leicester, Gb

East Midlands

• Develop sales through business to business sales and to manage and grow an existing account base, within the Primary (and Secondary Care NHS Trusts).• Working within the Primary care with Continence Teams, Nurse Specialists and District Nursing Teams supporting formulary inclusion, new product development and innovation / Training.• Identifying and working closely with key opinion leaders within the community, building strong working relationships supported through the Optimum brands and product portfolio.• Being a brand ambassador and building trusted long term relationships through face to face meetings with clinicians, procurement personnel and key decision makers. • Listen to customers and potential customers’ requirements - providing a solution to support their patients' needs and present appropriately to develop sales accordingly.• Responsible for the entire sales cycle from identification of new business opportunities, cold calling and lead generation to arrange meetings and develop business - Initial contact through to deal completion and after-sales care.• Act as the key contact for assigned UK accounts.• Identify market trends through the latest HDA to help and grow incremental revenue/commercial opportunities; Gather market and Customer information.• Review own sales performance to meet or exceed sales targets.• Liaise with UK Administration team to ensure a smooth process through sales orders, sample requests and manage customers expected date of delivery of our products and services.

Midlands / South Of England

As a Regional Field Manager for Midlands and the South of England, my role is to lead, monitor and mentor a field sales team to ensure the delivery of all KPI’s, in alignment with the account’s strategy and objectives. Managing all aspects of the people management process - including, team performance updates, training, development days / 121s, appraisals, operational standards, disciplinary and recruitment.*Key Achievements*Successfully led my team of ten Retail Advisors:->Achieved the highest volume of incremental additional displays nationally including walk in FSDUs (Q1, Q2, Q3 2016)>Consistently over achieved 90% call coverage – Setting stretch targets to help exceed target>Periodically on-target for KPI and my teams ROI achievements>Negotiated and set up store film campaign for NPD Colgate Pro Clinical toothbrush launch at Boots Sedley Place, Oxford Street London (Flagship store) with the relevant Retail Advisor>Coordinated additional in-store FSDU activity across 100 Boots stores as part of the Christmas 2015 initiative >Supported and briefed a successful store trial for Palmolive/Sanex personal care side of the Colgate business - Achieving further investment during 2012

East Midlands

As a Grocery Advisor, my main responsibilities were developing strong relationships with Store Managers/Stock Controllers, increasing and placing orders on the store system. Monitoring promotional compliance, pre-selling forthcoming promotions at store level, negotiating and maximising sales through display opportunities improving brand awareness. Ensuring positive execution of any new product launches, investigation and correction of stock availability issues,presenting sales figures through producing periodic case studies demonstrating influence at store level. Gained good market / commercial awareness and competitor activity *Key Achievements*>Consistently exceeded KPI’s (gaining incremental display space, call coverage at 100+%)>Winner of team GLI national incentive and winner of ‘Star of the Month’ on four occasions>Selected for Reach ‘Academy’ >Good recognition from Premier Foods category and retail teams for my on-going efforts in developing the business from a store level within my region>Supported various successful in-store campaigns including Mr Kipling and Ambrosia

Midlands - On Trade

>Prospecting potential new business leads, targeting non stockists, within the East Midlands >Account management and maintaining excellent customer relationships>Working to corporate KPI’s>Sales / Transfer orders and driving maximum distribution>Wholesale / Cash and Carry>Presentation of sales figures, advertising campaigns and key brand information to customers>Using POS / branded incentives

Bachelor'S Degree, Business & Combined Studies

Combined Studies Degree - Major subject Marketing

7 Gcse'S

Activities and Societies: Represented North Leicestershire Schools Football team