While at GoPro, a global industry leading camera company known for seamlessly bridging the gap between sport, technology and culture with their versatile cameras, I played several key roles, but my primary position focused on leading the national key/strategic accounts and eastern region retailer base handling their logistics, sales and marketing support. In addition, I provided GoPro retailers and sales reps with success and profitability in the midst of a major brand upheaval and market fluctuation. My role also included:Developing an overall sales budget and targets for major ‘strategic’ national accounts; monitoring internal sales team’s performance and established service expectations; developed 3-5 year sales and growth plans by account, finding tactical solutions to reach that growth through improvements to shipping and reduction of chargebacks with goals of reducing carryover and increasing overall margin generation. Being immersed in the short and long term planning, distribution, and operations of major brick and mortar and online retailers such as; LL Bean, Backcountry.com, Quiksilver, Tilly’s, Billabong, Sportsman's Warehouse, RonJon Surf Shop, Sun and Ski/Retail Concepts, Moosejaw, and the Burton Corporation.Overseeing national sales promotions from the top down; generated initial communication of timing/intention, and the goals of specific sales promotions; delivered and implemented marketing assets unique to each promotion; forecasted sales and inventory potential/impact with each sales rep. prior to execution of sales promotion. Overseeing execution of national and regional events, such as Moto GP Austin w/RCI, Ron Jon Beach and Board Fest, and EAA w/ Scheels. Collaborated with GoPro reps, and internal GoPro event and marketing teams to partner/integrate GoPro into high profile ‘retailer owned’ events. Identified sales, ROI opportunities and building brand awareness through strategic use of MDF budgets.

Burton Snowboards | 2010 - 2016Senior Burton Account Manager – Colorado | New Mexico | 2013 - 2016Red Helmets/Anon Goggles Sales Representative – Colorado | New Mexico | 2010 - 2012As a self-motivated, professional outside Sales Representative, I was responsible for the year-round management, sales and service of Burton hardgoods, softgoods, rental, apparel, accessories and bags throughout Rockies and New Mexico marketplace. During my tenure at Burton, key highlights include: • Being skilled and comfortable in making educated, strategic moves for the betterment of the Burton brand; senior sales lead applying management skills, expertise, inspiration, direction and knowledge to the team.• Partnering and working cross functionally with Burton’s Finance, Operations, Marketing, and Merchandising teams to ensure corporate goals and objectives are met. • Increasing sales and brand strength through careful relationship collaboration within current customer base, while continually developing new customer base. • Developing territory growth forecasts; met and or exceeded them on a yearly basis through the identification of new growth categories.• Being responsible for the management and execution of CO/NM on-snow demo tour and accompanying demo staff members, SIA demo as well as two regional trade show booths. • Providing internal Burton credit staff with support for the management of payables by CO/NM accounts.• Growing brick and mortar retail business 20% within the first year, introducing and launching new technologies into a marketplace traditionally cautionary with new technology.• Investing time in developing strong relationships with CO/NM customers, bringing an East Coast sensibility but matching their regional needs and trends.

Based in the New England territory for Burton Snowboards, I worked under two different sales agencies, navigating the doubling of the sales territory to all six New England States; increasing profitability, comp sales and new distribution. While in this role, I focused on repairing retailer relationships; developing a new trust level within the region while introducing and training new territory manager to the zone. Honored to have worked for Chris Copley, an industry legend and sales mercenary for much of my time in New England, I learned the nuances of relationship building, becoming an expert relationship developer with experience working with high-level decision makers and team members. I also learned to use creative problem solving and planning strategies to assess programs and engage, reach, and attract new customer partnerships. I became known for surpassing the needs and expectations of customers at regional events no matter what Mother Nature had in store that day. In summary, I learned to work hard, connect quickly, and learn fast.

This job included an enormous amount of windshield time and self-management as I managed the national level, high profile, event marketing and promotional tours designed to strengthen the Virgin Airways brand across the country.Work included managing the set up and tear down of a complex 18 Wheeler Conversion Rig; managed full time, seasonal and regional employees (that ranged from 6-10 employees based on the stop needs) for each tour stop as well as the logistics of moving a “road show” with long miles between each stop and adverse weather conditions. I learned to juggle multiple tasks, work through logistical problems, and learn to navigate fast moving, changing environments (and personalities) with ease.

Organized all aspects of venue operation including equipment needs, staffing, schedules, venue set-up, crowd control, and event management for nationwide sponsorship and promotional tours; provided solid oversight and management of all load in/out for all temporary structures.Events included college sampling teams and tours, as well as high profile event work with large expensive and complex conversion rigs. Integrated into that position were my tours with Britney Spears, Limp Bizkit, Cypress Hill, Aaron Carter, Blink 182, Bad Religion, Fenix TX etc. My role was to manage all aspects of the daily logistics and team dynamics, reporting, expenses, and general chaos that can happen when you put a band on the road.