Rising senior studying Finance in the Kelley School of Business at Indiana University. At Glacier Marketing Group, I manage creator and brand relations to build creative partnerships to help brands reach the Gen Z / college demographic. By using social media, we leverage our knowledge of current trends and culture to cultivate unique campaigns that drive engagement and give brands the ability to resonate with the next generation of consumers. We thrive on identifying viral moments and helping brands capitalize on these moments through co-branded partnerships with our talent roster of over 300 creators. Past Glacier Campaigns:Spectrum: Executed two TikTok ads with Aidan Williams and Sharlize True to promote Spectrum's student deal for back to school season in 2024.YoutubeTV: Activated a collab-posted partnership on Instagram Reels between YoutubeTV and Josie Stoffan to promote the NFL's Sunday Ticket x YoutubeTV partnership at the University of Michigan.Manscaped: Captured the moment during NCAA March Madness in 2024 by collaborating with viral star DJ Burns on an organic Instagram Reels partnership during his historic run to the Final Four with NC State. Helped Manscaped capitalize on Burns' social media growth of over 1000% in the week following the partnership going live and paid massive returns to Manscaped with over 200k views on the Reel.CW Sports: Managed an Instagram Reels partnership with Clemson basketball player Jack Clark during the 2024 college basketball season to promote their #CWCourtsideSaturday campaign in the ACC.Oakley: Gifted San Diego State star Matt Bradley with product in a creative partnership during their run to the National Championship in March Madness in 2023.FOX Sports: Ran FOX's on-campus marketing engagements at each location of their "Big Noon Kickoff" college football pregame show, assisted in influencer and athlete collaborations, and produced customized merchandise and graphic design in 2022, generating 10+ million views.Zogo: Cultivated TikTok campaign resulting in 37+ million views by utilizing UGC and trending audios. Followed by an influencer marketing campaign resulting in over 7k+ app downloads.Publication Features: Sports Business Journal (October 2022), Front Office Sports (April 2024)
